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Compare Braze and Iterable 
At a Glance
Market Segments
Mid-Market (57.5% of reviews)
Mid-Market (55.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,206)4.5 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeIterable
Star Rating
(675)4.4 out of 5
Market Segments
Mid-Market (55.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email campaign management, with a strong score of 9.2 for Email Campaigns, while Braze follows closely with a score of 9.0. Reviewers mention that Iterable's user-friendly interface makes it easy to create and manage campaigns effectively.
- Reviewers mention that Braze shines in the area of triggered notifications, scoring 9.0 compared to Iterable's 8.5. Users appreciate Braze's ability to send timely and relevant messages, enhancing user engagement.
- Users on G2 highlight that Braze offers superior mobile optimization features, scoring 8.5 against Iterable's 8.0. Reviewers say that Braze's mobile capabilities allow for better user experiences on mobile devices, which is crucial for modern marketing strategies.
- Reviewers mention that Iterable has a slight edge in quality of support, scoring 8.9 compared to Braze's 8.5. Users report that Iterable's support team is responsive and helpful, which is vital for businesses needing quick resolutions.
- Users say that both platforms are equally effective in meeting requirements, with both scoring 8.5. However, reviewers mention that Iterable's flexibility in customization options is a significant advantage for businesses with specific needs.
- G2 users report that Braze outperforms Iterable in A/B testing capabilities, scoring 8.8 compared to Iterable's 8.4. Reviewers appreciate Braze's robust testing features that allow for more effective optimization of marketing strategies.
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Pricing
Entry-Level Pricing
Braze
No pricing availableIterable
No pricing availableFree Trial
Braze
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.5
869
8.5
557
Ease of Use
8.4
947
8.4
568
Ease of Setup
7.6
470
7.7
272
Ease of Admin
8.5
327
8.4
210
Quality of Support
8.5
833
8.9
543
Has the product been a good partner in doing business?
8.9
334
9.1
213
Product Direction (% positive)
9.2
833
9.0
550
Features by Category
Email Marketing
8.8
514
9.0
422
|
Verified
8.8
485
9.0
413
|
Verified
8.4
490
8.3
401
|
Verified
8.3
403
8.4
355
|
Verified
Online Marketing
6.9
314
6.3
232
|
Verified
8.4
434
8.3
362
|
Verified
8.7
472
8.4
394
|
Verified
8.5
448
8.1
360
|
Verified
7.3
328
6.9
235
|
Verified
Lead Management
7.6
349
7.4
269
|
Verified
7.5
356
7.4
299
|
Verified
8.6
486
8.6
390
|
Verified
6.8
282
6.8
241
|
Verified
7.4
307
7.7
266
|
Verified
7.6
339
7.1
256
|
Verified
Feature Not Available
7.3
245
|
Verified
7.9
339
7.4
247
|
Verified
Campaign Management
Feature Not Available
7.6
259
Feature Not Available
7.0
235
|
Verified
Feature Not Available
6.6
212
Feature Not Available
6.0
195
Social
Feature Not Available
5.9
176
6.6
284
6.3
183
Feature Not Available
5.9
183
Feature Not Available
5.8
183
6.7
288
6.0
193
Reporting & Analytics
7.9
486
7.6
393
|
Verified
Feature Not Available
6.6
258
|
Verified
Feature Not Available
6.6
248
|
Verified
6.7
359
6.6
246
|
Verified
Feature Not Available
5.9
200
|
Verified
Platform
8.3
399
8.0
299
|
Verified
Feature Not Available
8.4
300
|
Verified
8.5
401
8.5
307
|
Verified
7.7
309
7.3
197
7.7
357
8.0
281
|
Verified
8.5
386
8.3
307
|
Verified
Feature Not Available
7.0
214
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
405
7.8
309
|
Verified
8.1
388
8.1
304
|
Verified
8.0
349
7.6
250
|
Verified
Campaigns
8.6
403
8.3
142
9.0
442
8.7
143
8.6
402
8.0
129
8.8
450
8.7
152
9.0
427
8.5
150
Analytics
8.3
447
7.8
153
7.7
413
7.5
146
Optimization
8.7
433
8.2
149
8.8
442
8.5
151
8.3
356
7.6
122
8.1
356
7.9
136
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
200
8.7
41
8.5
188
8.4
40
Targeting
8.6
181
8.0
41
8.5
167
8.0
35
Triggered Content
7.8
106
6.9
30
9.1
188
9.0
40
9.2
185
9.1
39
Personalized Content
7.4
107
7.7
32
7.2
101
7.1
29
7.1
98
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.9
95
Not enough data
Feature Not Available
Not enough data
7.6
92
Not enough data
8.1
96
Not enough data
Edit
7.2
92
Not enough data
8.3
92
Not enough data
8.0
93
Not enough data
Logistics
7.4
94
Not enough data
7.2
91
Not enough data
7.9
92
Not enough data
Feature Not Available
Not enough data
Generative AI
6.9
55
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
47
8.6
18
8.1
49
7.1
17
8.7
50
8.5
17
8.4
47
6.8
17
8.2
47
8.1
16
8.3
50
6.6
16
8.8
49
8.3
16
8.4
50
8.6
15
SMS Platform
8.3
46
8.0
17
8.7
47
7.9
17
Feature Not Available
7.1
14
Feature Not Available
5.8
13
8.5
46
6.9
14
8.2
46
8.5
16
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
8.4
76
8.2
28
8.6
74
8.2
28
Platform Data
7.8
76
7.6
28
7.6
74
7.1
28
7.9
75
6.9
27
7.8
75
7.2
28
Platform Additional Functionality
7.7
75
7.2
27
7.7
74
7.1
26
Feature Not Available
6.7
27
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
8
Not enough data
9.3
7
Not enough data
8.3
7
Not enough data
9.4
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.6
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
7.7
337
7.3
120
|
Verified
7.8
423
|
Verified
7.7
164
|
Verified
7.1
296
|
Verified
6.5
106
|
Verified
6.9
322
|
Verified
6.9
134
|
Verified
Campaigns
7.6
283
|
Verified
7.0
109
9.1
408
|
Verified
8.3
139
|
Verified
7.7
266
7.7
118
|
Verified
6.6
189
6.1
96
|
Verified
8.9
385
|
Verified
9.2
159
|
Verified
8.7
402
|
Verified
9.1
157
|
Verified
Engagement
7.5
223
7.1
104
|
Verified
Platform
8.3
345
8.1
137
|
Verified
8.3
320
|
Verified
7.8
121
8.0
277
7.2
108
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and Iterable are categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze has no unique categories
Iterable is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.0%
Marketing and Advertising
7.1%
Information Technology and Services
6.9%
Health, Wellness and Fitness
6.6%
Food & Beverages
6.1%
Other
62.2%
Marketing and Advertising
11.3%
Health, Wellness and Fitness
9.0%
Financial Services
7.2%
Information Technology and Services
5.9%
Internet
4.5%
Other
62.0%
Most Helpful Reviews
Braze
Most Helpful Favorable Review
Svenja W.
Verified User in Human Resources
Braze is quite user-friendly and it offers really nice options for setting up campaigns with multi-channel approach (including App messaging, Email and others like SMS, Social Media Channels etc.). The tool clearly offers a good view on User behavior across...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Iterable
Most Helpful Favorable Review
Tetiana Z.
Verified User in Information Technology and Services
automatization personalization experiments
Most Helpful Critical Review
Verified User in E-Learning
The lack of the ability to organization the assets by the use of folders and dysfunctional wyziwyg editor. Both are overdue for improvements.
Svenja W.
Verified User in Human Resources
Braze is quite user-friendly and it offers really nice options for setting up campaigns with multi-channel approach (including App messaging, Email and others like SMS, Social Media Channels etc.). The tool clearly offers a good view on User behavior across...
Tetiana Z.
Verified User in Information Technology and Services
automatization personalization experiments
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Verified User in E-Learning
The lack of the ability to organization the assets by the use of folders and dysfunctional wyziwyg editor. Both are overdue for improvements.
Discussions
What is Braze used for?
4 comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
How did you learn to use handlebars?
3 comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Does Iterable support mobile?
1 comment
CR
It seems like you provided a response in English. Could you please provide the text in the Unknown Language that you would like translated?Read more
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