Introducing G2.ai, the future of software buying.Try now
Compare Braze and Customer.io 
At a Glance
Market Segments
Mid-Market (57.5% of reviews)
Small-Business (61.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at $100.00 Per Month
Braze
Star Rating
(1,206)4.5 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeCustomer.io
Star Rating
(537)4.4 out of 5
Market Segments
Small-Business (61.9% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Customer.io excels in Ease of Setup with a score of 8.0, compared to Braze's 7.5. Reviewers mention that Customer.io's intuitive onboarding process makes it easier for small businesses to get started quickly.
- Reviewers mention that both platforms have strong Triggered Notifications capabilities, but Braze scores higher at 9.0 versus Customer.io's 8.8. Users say that Braze's advanced targeting options allow for more personalized user engagement.
- Users on G2 highlight Customer.io's superior Email Campaigns functionality, scoring 9.3 compared to Braze's 9.0. Reviewers say that the platform's flexibility in designing and scheduling campaigns is a significant advantage for marketers.
- Reviewers mention that while both platforms offer Segmentation features, they rate equally at 8.8. However, users report that Customer.io's segmentation tools are particularly effective for small businesses looking to target niche audiences.
- Users say that Customer.io shines in Quality of Support with a score of 8.7, compared to Braze's 8.5. Reviewers mention that Customer.io's support team is responsive and knowledgeable, which is crucial for businesses that may need assistance during setup.
- G2 users report that both platforms provide solid Automation features, but Customer.io's score of 8.4 slightly lags behind Braze's 8.7. Users mention that Braze's automation workflows are more robust, allowing for complex customer journeys.
Featured Products
Sponsored
Glia
(55)
Marketing Automation
Visit Website
Sponsored
Klaviyo
(1036)
Marketing Automation
Visit Website
Sponsored
SeoSamba Marketing Operating System
(17)
Marketing Automation
Visit Website
Pricing
Entry-Level Pricing
Braze
No pricing availableCustomer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Braze
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.5
869
8.7
498
Ease of Use
8.4
947
8.3
501
Ease of Setup
7.6
470
8.0
315
Ease of Admin
8.5
327
8.7
225
Quality of Support
8.5
833
8.7
441
Has the product been a good partner in doing business?
8.9
334
9.1
225
Product Direction (% positive)
9.2
833
9.3
486
Features by Category
Email Marketing
8.8
514
8.9
330
|
Verified
8.8
485
8.9
316
|
Verified
8.4
490
8.5
311
|
Verified
8.3
403
8.4
293
|
Verified
Online Marketing
6.9
314
6.2
256
8.4
434
8.0
283
|
Verified
8.7
472
8.4
305
|
Verified
8.5
448
7.9
285
|
Verified
7.3
328
Feature Not Available
Lead Management
7.6
349
7.4
258
|
Verified
7.5
356
7.7
261
8.6
486
8.7
300
|
Verified
6.8
282
6.9
243
7.4
307
7.7
262
|
Verified
7.6
339
7.3
257
|
Verified
Feature Not Available
7.3
247
7.9
339
7.3
254
|
Verified
Campaign Management
Feature Not Available
7.7
268
Feature Not Available
6.9
252
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.6
284
6.5
239
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
6.7
288
Feature Not Available
Reporting & Analytics
7.9
486
7.7
301
|
Verified
Feature Not Available
6.8
266
|
Verified
Feature Not Available
6.5
256
6.7
359
6.3
245
Feature Not Available
Feature Not Available
Platform
8.3
399
8.3
291
|
Verified
Feature Not Available
8.6
288
|
Verified
8.5
401
8.6
287
|
Verified
7.7
309
7.8
261
|
Verified
7.7
357
7.8
279
|
Verified
8.5
386
8.9
286
|
Verified
Feature Not Available
7.2
247
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
405
8.4
299
|
Verified
8.1
388
8.4
293
|
Verified
8.0
349
7.7
266
|
Verified
Administration
Not enough data
8.0
223
Not enough data
7.4
193
Not enough data
8.1
208
Not enough data
9.0
222
Not enough data
7.9
196
Not enough data
8.0
200
Integrations
Not enough data
8.8
195
Not enough data
8.6
199
Not enough data
8.5
164
Not enough data
7.2
137
Platform
Not enough data
8.3
169
Not enough data
8.3
163
Not enough data
7.9
160
Not enough data
8.3
197
|
Verified
Not enough data
7.9
177
Not enough data
8.2
199
Not enough data
8.0
175
Not enough data
8.9
196
Campaigns
8.6
403
8.6
99
9.0
442
8.7
96
8.6
402
8.3
92
8.8
450
8.8
104
9.0
427
8.8
100
Analytics
8.3
447
8.5
99
7.7
413
7.6
90
Optimization
8.7
433
8.5
97
8.8
442
8.9
99
8.3
356
8.0
95
8.1
356
8.5
97
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
200
Not enough data
8.5
188
Not enough data
Targeting
8.6
181
Not enough data
8.5
167
Not enough data
Triggered Content
7.8
106
Not enough data
9.1
188
Not enough data
9.2
185
Not enough data
Personalized Content
7.4
107
Not enough data
7.2
101
Not enough data
7.1
98
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.9
95
Not enough data
Feature Not Available
Not enough data
7.6
92
Not enough data
8.1
96
Not enough data
Edit
7.2
92
Not enough data
8.3
92
Not enough data
8.0
93
Not enough data
Logistics
7.4
94
Not enough data
7.2
91
Not enough data
7.9
92
Not enough data
Feature Not Available
Not enough data
Generative AI
6.9
55
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
47
8.5
66
8.1
49
Feature Not Available
8.7
50
8.2
62
8.4
47
Feature Not Available
8.2
47
6.4
57
8.3
50
6.3
59
8.8
49
8.8
70
8.4
50
8.2
61
SMS Platform
8.3
46
7.5
64
8.7
47
8.4
68
Feature Not Available
7.0
56
Feature Not Available
6.0
54
8.5
46
6.6
56
8.2
46
8.3
67
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.4
84
Not enough data
7.7
86
Not enough data
7.3
87
Not enough data
8.2
86
Intelligence
Not enough data
7.3
82
Not enough data
5.8
79
Not enough data
5.8
78
Platform Basics
8.4
76
Not enough data
8.6
74
Not enough data
Platform Data
7.8
76
Not enough data
7.6
74
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
Platform Additional Functionality
7.7
75
Not enough data
7.7
74
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
8
Not enough data
9.3
7
Not enough data
8.3
7
Not enough data
9.4
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.6
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
7.7
337
Feature Not Available
7.8
423
|
Verified
8.0
64
7.1
296
|
Verified
6.1
52
6.9
322
|
Verified
Feature Not Available
Campaigns
7.6
283
|
Verified
7.3
52
9.1
408
|
Verified
7.9
57
7.7
266
7.3
56
6.6
189
Feature Not Available
8.9
385
|
Verified
9.3
64
8.7
402
|
Verified
9.2
65
Engagement
7.5
223
6.6
49
Platform
8.3
345
7.9
57
8.3
320
|
Verified
Feature Not Available
8.0
277
7.5
55
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and Customer.io are categorized as Personalization, Push Notification, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization Engines, Customer Journey Analytics, and WhatsApp Marketing
Customer.io is categorized as Transactional Email and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.0%
Marketing and Advertising
7.1%
Information Technology and Services
6.9%
Health, Wellness and Fitness
6.6%
Food & Beverages
6.1%
Other
62.2%
Computer Software
14.3%
Financial Services
13.9%
Information Technology and Services
8.6%
Marketing and Advertising
7.6%
Health, Wellness and Fitness
4.4%
Other
51.2%
Most Helpful Reviews
Braze
Most Helpful Favorable Review
Kyle B.
Verified User in Health, Wellness and Fitness
The best thing about Braze is their reliability. You do not need to worry about things breaking or messages not sending. Their reporting is accurate so you can trust that you're getting the best data to make decisions with. Other cool benefits: -...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Customer.io
Most Helpful Favorable Review
Verified User in Computer Software
The ability to send emails in the timezone of the user is super important when you have customers globally like us. The UI is modern, fast, and intuitive (compared to other tools), I find it similar to Intercom in terms of user experience, but with more...
Most Helpful Critical Review
Robert C.
Verified User in Translation and Localization
Lack of support from the so-called customer success reps. The fact they insist on being an email-only communication platform.
Kyle B.
Verified User in Health, Wellness and Fitness
The best thing about Braze is their reliability. You do not need to worry about things breaking or messages not sending. Their reporting is accurate so you can trust that you're getting the best data to make decisions with. Other cool benefits: -...
Verified User in Computer Software
The ability to send emails in the timezone of the user is super important when you have customers globally like us. The UI is modern, fast, and intuitive (compared to other tools), I find it similar to Intercom in terms of user experience, but with more...
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Robert C.
Verified User in Translation and Localization
Lack of support from the so-called customer success reps. The fact they insist on being an email-only communication platform.
Discussions
What is Braze used for?
4 comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
What is the best way to make automations a smoother process?
1 comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
