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Compare Brandfolder and Canto 
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Mid-Market (50.2% of reviews)
Entry-Level Pricing
Get a Free Quote https://brandfolder.com/quote
Contact Us
Brandfolder
Star Rating
(1,363)4.4 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Get a Free Quote https://brandfolder.com/quote
Learn more about BrandfolderCanto
Star Rating
(1,581)4.4 out of 5
Market Segments
Mid-Market (50.2% of reviews)
Entry-Level Pricing
Contact Us
Learn more about CantoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Canto excels in its photo editing capabilities with a score of 6.4, which is notably higher than Brandfolder's score of 5.7. Reviewers mention that Canto's editing tools are more intuitive and user-friendly, making it easier to enhance images directly within the platform.
- Reviewers mention that Brandfolder shines in file types support, scoring 9.1 compared to Canto's 8.9. Users on G2 appreciate the extensive range of file formats that Brandfolder can handle, which is crucial for diverse media management.
- G2 users highlight that Canto's organizational interface is rated at 8.2, while Brandfolder's is slightly higher at 8.7. Users say that Brandfolder's interface is more visually appealing and easier to navigate, which enhances the overall user experience.
- Users report that Canto has a slight edge in versioning with a score of 8.3, compared to Brandfolder's 8.6. Reviewers mention that Canto's version control features allow for better tracking of asset changes, which is essential for teams managing multiple iterations of files.
- Reviewers mention that Brandfolder's integration with marketing software is rated higher at 8.0, compared to Canto's 7.6. Users say that this integration facilitates smoother workflows and better collaboration between marketing teams and asset management.
- Users on G2 report that Canto's search functionality is rated at 8.6, while Brandfolder's is at 8.3. Reviewers mention that Canto's search capabilities, including filtering and pinned search, make it easier to locate assets quickly, which is a significant advantage for users with large libraries.
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Pricing
Entry-Level Pricing
Brandfolder
Enterprise
Get a Free Quote
https://brandfolder.com/quote
Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets.
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Free Trial
Brandfolder
Free Trial is available
Canto
Free Trial is available
Ratings
Meets Requirements
9.0
1,123
8.9
1,383
Ease of Use
8.9
1,134
8.7
1,393
Ease of Setup
8.2
492
8.3
826
Ease of Admin
8.5
470
8.8
805
Quality of Support
8.8
815
9.0
1,189
Has the product been a good partner in doing business?
8.8
463
9.2
789
Product Direction (% positive)
8.4
1,097
9.0
1,346
Features by Category
Interface and Performance
8.9
807
|
Verified
8.6
1162
|
Verified
8.7
853
|
Verified
8.5
1172
|
Verified
8.3
882
|
Verified
8.6
1187
|
Verified
8.7
898
|
Verified
8.5
1174
|
Verified
7.5
252
7.7
437
Asset Management
9.1
851
|
Verified
9.0
1141
|
Verified
8.6
645
|
Verified
8.8
1013
|
Verified
8.6
614
|
Verified
8.4
883
|
Verified
8.6
564
|
Verified
8.4
826
|
Verified
8.6
530
|
Verified
8.7
818
|
Verified
8.1
375
|
Verified
8.2
648
|
Verified
8.4
416
|
Verified
8.6
730
|
Verified
8.4
318
8.6
490
Media Types
8.7
652
|
Verified
8.6
980
|
Verified
8.6
486
|
Verified
8.6
727
|
Verified
9.4
906
|
Verified
9.4
1186
|
Verified
Administration
8.4
604
|
Verified
8.2
638
|
Verified
8.8
720
|
Verified
8.7
1047
|
Verified
8.9
740
|
Verified
8.7
995
|
Verified
8.0
518
|
Verified
8.0
682
|
Verified
8.0
443
|
Verified
7.9
599
|
Verified
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Data Management
Not enough data
8.9
34
Not enough data
8.5
24
Not enough data
8.9
29
Not enough data
9.1
31
Not enough data
8.8
26
Not enough data
8.5
24
Not enough data
9.3
35
Optimization
Not enough data
9.0
32
Not enough data
8.4
31
Not enough data
8.6
22
Analytics
Not enough data
8.3
27
Not enough data
7.4
18
Not enough data
8.8
31
Editing
5.7
112
6.6
91
7.1
114
8.0
95
5.5
109
5.7
89
5.8
106
7.0
86
Search
7.7
115
8.1
100
8.0
115
7.8
93
6.7
119
6.9
99
6.8
110
7.0
94
Permissions
7.7
114
8.3
97
8.1
115
8.6
97
7.9
112
8.4
95
Platform
7.4
114
7.9
94
7.9
115
8.4
95
6.7
110
7.4
94
Agentic AI - Brand Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brandfolder and Canto are categorized as Digital Asset Management and Brand Asset Management
Unique Categories
Brandfolder has no unique categories
Canto is categorized as Product Information Management (PIM)
Reviews
Reviewers' Company Size
Brandfolder
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.0%
Non-Profit Organization Management
6.3%
Food & Beverages
6.2%
Consumer Goods
5.9%
Computer Software
5.3%
Other
68.4%
Marketing and Advertising
9.5%
Non-Profit Organization Management
8.0%
Higher Education
6.9%
Consumer Goods
6.8%
Retail
5.1%
Other
63.7%
Most Helpful Reviews
Brandfolder
Most Helpful Favorable Review
Katie H.
Verified User in Food & Beverages
Brandfolder has made my job much easier - all I have to do is send a link to my sales team, partners, media, whoever, and I'm done; they have everything they need. As an almost one-woman marketing team, it's important that I stay organized and Brandfolder...
Most Helpful Critical Review
Verified User in Mechanical or Industrial Engineering
the UI / UX is not good. I think it could be re-imagined from the top down to be a useful product, but as it stands I've been struggling to use it at my job.
Canto
Most Helpful Favorable Review
Carolyn K.
Verified User in Food & Beverages
Image Relay has revolutionized the way I handle digital resources. It's an huge relief to say bye to email attachments and fully embrace the ease of sharing assets through secure links. Whether it's capturing impactful event photos, showcasing our marketing...
Most Helpful Critical Review
Matt K.
Verified User in Non-Profit Organization Management
The user interface, complicated process to do simple things, too many buttons, poor image quality review, limitations not talked about in demo related to the number of liscenses we bought.
Katie H.
Verified User in Food & Beverages
Brandfolder has made my job much easier - all I have to do is send a link to my sales team, partners, media, whoever, and I'm done; they have everything they need. As an almost one-woman marketing team, it's important that I stay organized and Brandfolder...
Carolyn K.
Verified User in Food & Beverages
Image Relay has revolutionized the way I handle digital resources. It's an huge relief to say bye to email attachments and fully embrace the ease of sharing assets through secure links. Whether it's capturing impactful event photos, showcasing our marketing...
Verified User in Mechanical or Industrial Engineering
the UI / UX is not good. I think it could be re-imagined from the top down to be a useful product, but as it stands I've been struggling to use it at my job.
Matt K.
Verified User in Non-Profit Organization Management
The user interface, complicated process to do simple things, too many buttons, poor image quality review, limitations not talked about in demo related to the number of liscenses we bought.
Alternatives
Discussions
How secure is Brandfolder?
1 comment
PA
At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and...Read more
The Brandfolder Enterprise plan offers advanced features such as enhanced security, custom user roles, advanced analytics, API access, and dedicated customer support.
1 comment
PA
Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including:
* Up to Unlimited users
* Up to...Read more
How long does it take to setup Brandfolder?
1 comment
PA
Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset...Read more
Will canto provide an option to connect social media
1 comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
Can you add a feature to compose a presentation in deck format or even a reel?
1 comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
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