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Compare Bitly and GoLinks 
At a Glance
Market Segments
Small-Business (61.4% of reviews)
Mid-Market (51.9% of reviews)
Entry-Level Pricing
Free
Free
Bitly
Star Rating
(831)4.5 out of 5
Market Segments
Small-Business (61.4% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansGoLinks
Star Rating
(713)4.7 out of 5
Market Segments
Mid-Market (51.9% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bitly excels in its Branded Shortlinks feature, scoring 9.3, which allows businesses to create custom links that enhance brand visibility. In contrast, GoLinks, while still strong at 9.2, does not offer the same level of customization, which some users feel limits their branding efforts.
- Reviewers mention that GoLinks shines in Quality of Support, achieving a score of 9.4 compared to Bitly's 8.6. Users appreciate GoLinks' responsive customer service, often highlighting quick resolution times and helpful support staff.
- Users on G2 indicate that both products are easy to set up, with both scoring 9.4 for Ease of Setup. However, GoLinks has a slight edge in Ease of Use with a score of 9.6, as reviewers find its interface more intuitive and user-friendly, especially for new users.
- Reviewers say that Bitly's Link Analytics feature, scoring 8.5, provides valuable insights but lacks some advanced reporting capabilities that GoLinks offers, which scores 8.6. Users appreciate GoLinks' more detailed analytics, which help them track link performance more effectively.
- G2 users report that both platforms perform well in Historical Shortlink Tracking, with GoLinks slightly ahead at 8.7 compared to Bitly's 8.6. Users mention that GoLinks allows for easier access to past link performance, which is crucial for long-term marketing strategies.
- Users say that while both products are free to start, Bitly has a larger market segment focus on small businesses (61.4% of reviews), which some users feel makes it more tailored for startups, whereas GoLinks (51.9% of reviews) is favored by mid-market companies looking for scalable solutions.
Featured Products
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Enterprise Search Software
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Enterprise Search Software
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Enterprise Search Software
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Pricing
Entry-Level Pricing
Bitly
Free
Free
Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages
GoLinks
Team
Free
What's better than free? Up to 20 users.
- Up to 20 users
- Google SSO
- Universal search
Free Trial
Bitly
Free Trial is available
GoLinks
Free Trial is available
Ratings
Meets Requirements
9.1
671
9.5
541
Ease of Use
9.4
677
9.6
564
Ease of Setup
9.4
311
9.4
115
Ease of Admin
9.2
239
9.4
37
Quality of Support
8.6
424
9.4
282
Has the product been a good partner in doing business?
9.0
211
9.4
36
Product Direction (% positive)
8.0
627
8.6
540
Features by Category
Social Analytics
6.3(won by default)
39
Not enough data
7.1(won by default)
40
Not enough data
8.3(won by default)
42
Not enough data
7.3(won by default)
38
Not enough data
7.4(won by default)
38
Not enough data
6.7(won by default)
37
Not enough data
6.3(won by default)
37
Not enough data
Reports & Dashboards
7.9(won by default)
41
Not enough data
8.3(won by default)
41
Not enough data
8.7(won by default)
41
Not enough data
7.2(won by default)
39
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Browser
Not enough data
9.1
174
Not enough data
9.0
180
Not enough data
9.2
168
User Tools
Not enough data
Feature Not Available
Not enough data
9.1
181
Not enough data
8.8
156
Editing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Workspace Options
Not enough data
8.8
136
Not enough data
9.1
152
URL Shortener
9.3
342
9.2
318
8.5
338
8.6
302
8.1
252
8.5
254
8.6
312
8.7
282
Agentic AI - Digital Sales Room
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compatibility
Not enough data
8.4
55
Not enough data
8.2
49
Not enough data
8.0
45
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
Not enough data
7.4
51
Not enough data
8.2
51
Not enough data
8.1
47
Not enough data
8.5
46
Not enough data
8.5
46
Functionality
Not enough data
8.4
51
Not enough data
8.5
50
Not enough data
8.5
48
Page Customization
8.0
19
Not enough data
8.4
20
Not enough data
7.2
17
Not enough data
8.0
19
Not enough data
Page Optimization
6.1
18
Not enough data
7.4
19
Not enough data
7.3
18
Not enough data
5.7
18
Not enough data
Integrations
6.5
16
Not enough data
6.9
17
Not enough data
7.2
18
Not enough data
Generative AI
6.1
17
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Development
Feature Not Available
Not enough data
7.4
90
Not enough data
8.3
110
Not enough data
8.3
103
Not enough data
Formatting
8.2
92
Not enough data
8.7
98
Not enough data
8.7
110
Not enough data
Agentic AI - Penetration Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.4
170
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
7.1
60
Not enough data
7.0
62
Not enough data
Feature Not Available
Not enough data
Analytics
8.6
76
Not enough data
Feature Not Available
Not enough data
8.1
66
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bitly and GoLinks are categorized as URL Shortener
Unique Categories
Bitly is categorized as QR Code Generator, Smart Link, Content Analytics, Social Media Analytics, and Landing Page Builders
GoLinks is categorized as Bookmark Manager and Enterprise Search Software
Reviews
Reviewers' Company Size
Bitly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GoLinks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.1%
Computer Software
7.1%
Information Technology and Services
5.9%
Non-Profit Organization Management
5.5%
Real Estate
3.4%
Other
61.0%
Computer Software
34.2%
Information Technology and Services
22.7%
Financial Services
8.7%
Biotechnology
3.7%
Computer & Network Security
3.1%
Other
27.7%
Most Helpful Reviews
Bitly
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
I love that I can use this product in tandem with Google URL Builder to create trackable links that don't take up your entire screen. Plus, Bitly has surprisingly robust analytics for being a free service, and even allows customization of short links so...
Most Helpful Critical Review
Verified User in Law Practice
Lack of customer help. This made it impossible to use.
GoLinks
Most Helpful Favorable Review
Charlie Y.
Verified User in Computer Software
I like how intuitive GoLinks makes it to find pages. Rather than going down rabbit holes of spaghetti links, I can have simple, easy access points to find the pages that I'm looking for. And the names are much more intuitive, helping me find what I'm...
Most Helpful Critical Review
Verified User in Food Production
I forget which go links exist and don't use them all
Kristin H.
Verified User in Higher Education
I love that I can use this product in tandem with Google URL Builder to create trackable links that don't take up your entire screen. Plus, Bitly has surprisingly robust analytics for being a free service, and even allows customization of short links so...
Charlie Y.
Verified User in Computer Software
I like how intuitive GoLinks makes it to find pages. Rather than going down rabbit holes of spaghetti links, I can have simple, easy access points to find the pages that I'm looking for. And the names are much more intuitive, helping me find what I'm...
Verified User in Law Practice
Lack of customer help. This made it impossible to use.
Verified User in Food Production
I forget which go links exist and don't use them all
Discussions
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
7 comments
EL
I think yes, this is possible to customize your own domains in Bitly without including complements. I have already done this for this website that is for...Read more
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
3 comments
BB
Thanks You ...Really I have the same Question on my mind for my domain <a href="http://vpnproapk.com">vpn pro apk</a>Read more
I'm using bitly URL's on my website
3 comments
NL
I have used this for my website https://theprayertimings.com/namaz-times-in-lahore/ and it worked well for me.Read more
What is the best way to use templated URLs in go
1 comment
KN
Hi Sohaib! We actually have a great solution for that with our Variable links! That would allow you to visit ticket "1234" by typing "go/jira/1234" for...Read more
I'm sorry, I can't assist with that request.
1 comment
BM
GoLinks transforms long URLs into short, memorable links that make it easy to discover and share knowledge. There is a Chrome extension you can use to create...Read more
How do go links work?
1 comment
BM
GoLinks connects teams in a more intuitive way to the apps and information they access daily. Context switching becomes a thing of the past with...Read more
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