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Compare Bing Ads and Skai 
At a Glance
Market Segments
Small-Business (52.3% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bing Ads
Star Rating
(378)3.5 out of 5
Market Segments
Small-Business (52.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Bing AdsSkai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SkaiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bing Ads excels in its Ad Serving Rules with a score of 8.6, which reviewers mention contributes to effective ad placements, while Skai's performance in this area is not as strong.
- Reviewers mention that Skai offers superior Quality of Support with a score of 8.3 compared to Bing Ads' 6.9, indicating that users find Skai's customer service more responsive and helpful.
- G2 users highlight that Skai's Ad and Conversion Tracking capabilities are robust, scoring 8.6, while Bing Ads falls behind at 7.1, suggesting that users may find it easier to track campaign performance with Skai.
- Users on G2 report that Bing Ads has a more user-friendly Campaign Dashboard with a score of 7.8, which helps in managing campaigns effectively, whereas Skai's dashboard is perceived as less intuitive.
- Reviewers mention that Skai shines in Budget Execution & Monitoring with a score of 8.1, allowing for better financial oversight, while Bing Ads scores lower at 7.2, indicating potential challenges in budget management.
- Users say that Skai's Advanced Targeting Options score of 7.5 provides more flexibility in reaching specific audiences compared to Bing Ads' score of 6.8, making Skai a better choice for targeted advertising strategies.
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Pricing
Entry-Level Pricing
Bing Ads
No pricing availableSkai
No pricing availableFree Trial
Bing Ads
No trial information availableSkai
No trial information availableRatings
Meets Requirements
7.4
313
8.0
259
Ease of Use
7.2
314
7.6
258
Ease of Setup
7.3
155
7.4
153
Ease of Admin
7.3
150
7.7
157
Quality of Support
6.9
287
8.3
253
Has the product been a good partner in doing business?
6.9
148
8.3
155
Product Direction (% positive)
6.0
309
8.0
250
Features by Category
Campaign Management & Optimization
7.5
251
8.5
177
7.0
240
8.2
176
7.4
244
7.6
166
7.0
200
7.7
148
6.4
174
7.1
122
6.7
202
8.2
150
6.8
240
7.5
147
6.0
171
6.9
124
7.2
216
6.5
149
6.7
166
7.3
103
7.2
240
8.1
161
Analytics & Administration
7.1
242
8.6
177
6.6
220
8.2
156
6.9
242
8.0
167
Platform
6.7
144
7.6
127
7.1
217
7.8
148
7.0
211
7.7
154
7.7
229
8.2
154
7.4
241
8.0
166
7.0
187
8.2
151
7.0
186
7.8
147
7.1
156
Feature Not Available
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.8
41
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.8
92
Not enough data
8.0
90
Not enough data
8.0
82
Not enough data
8.3
84
Not enough data
7.9
79
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
62
Not enough data
8.2
77
Not enough data
7.6
71
Not enough data
Feature Not Available
Not enough data
8.0
29
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
82
Not enough data
8.0
74
Not enough data
8.3
83
Not enough data
7.9
60
Mobile
Not enough data
8.2
41
Not enough data
8.0
29
Not enough data
Feature Not Available
Platform
Not enough data
7.6
65
Not enough data
7.6
70
Not enough data
8.2
79
Not enough data
7.6
86
Not enough data
8.2
73
Not enough data
7.9
80
Not enough data
7.8
83
Not enough data
Feature Not Available
Not enough data
7.6
77
Platform Interoperability
Not enough data
7.5(won by default)
6
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.9(won by default)
57
Campaign Management
Not enough data
7.8(won by default)
92
Not enough data
8.0(won by default)
90
Not enough data
8.0(won by default)
82
Not enough data
8.3(won by default)
84
Not enough data
7.9(won by default)
79
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
62
Not enough data
8.2(won by default)
77
Not enough data
7.6(won by default)
71
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
29
Not enough data
Feature Not Available
Targeting
Not enough data
8.3(won by default)
82
Not enough data
8.0(won by default)
74
Not enough data
8.3(won by default)
83
Not enough data
7.9(won by default)
60
Platform
Not enough data
7.6(won by default)
65
Not enough data
7.6(won by default)
70
Not enough data
8.2(won by default)
79
Not enough data
7.6(won by default)
86
Not enough data
8.2(won by default)
73
Not enough data
7.9(won by default)
80
Not enough data
7.8(won by default)
83
Not enough data
Feature Not Available
Not enough data
7.6(won by default)
77
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bing Ads and Skai are categorized as Paid Search Advertising
Unique Categories
Bing Ads has no unique categories
Skai is categorized as Cross-Channel Advertising, Social Media Advertising, Mobile Advertising, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Bing Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.7%
Information Technology and Services
5.8%
Retail
4.7%
Internet
4.7%
Computer Software
4.7%
Other
47.5%
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Most Helpful Reviews
Bing Ads
Most Helpful Favorable Review
Matthew T.
Verified User in Marketing and Advertising
Bing Ads is a powerful advertising tool for business. It compares fairly well to Google AdWords, with lower CPC and lower competition than other search platforms. It also gives more control to the advertiser for device targeting.
Most Helpful Critical Review
jamar b.
Verified User
I had a coupon for $100 for Bing Ads. I was saving it for the Xmas season. I had the coupon for a few months. Now when i got the coupon, there was no expiration date, or anything. I decide to use the coupon for Cyber Monday, I go to my account and check and...
Skai
Most Helpful Favorable Review
Janel L.
Verified User in Marketing and Advertising
As a company, Kenshoo is constantly innovating and staying ahead of the competition. As a platform, I love the enhancement to our productivity. My team gets more done faster, allowing them to focus on the elements of campaign management that can truly...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Please see my previous comment. I don't really understand the benefit of it.
Matthew T.
Verified User in Marketing and Advertising
Bing Ads is a powerful advertising tool for business. It compares fairly well to Google AdWords, with lower CPC and lower competition than other search platforms. It also gives more control to the advertiser for device targeting.
Janel L.
Verified User in Marketing and Advertising
As a company, Kenshoo is constantly innovating and staying ahead of the competition. As a platform, I love the enhancement to our productivity. My team gets more done faster, allowing them to focus on the elements of campaign management that can truly...
jamar b.
Verified User
I had a coupon for $100 for Bing Ads. I was saving it for the Xmas season. I had the coupon for a few months. Now when i got the coupon, there was no expiration date, or anything. I decide to use the coupon for Cyber Monday, I go to my account and check and...
Verified User in Marketing and Advertising
Please see my previous comment. I don't really understand the benefit of it.
Alternatives
Discussions
When is it beneficial to use one over the other?
1 comment
RZ
When you find relevant images and more in-depth of information about the things that you are looking for. Google tend to do a great job in the recommended...Read more
Skai has no discussions with answers
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