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Compare Bing Ads and Google Ads

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At a Glance
Bing Ads
Bing Ads
Star Rating
(378)3.5 out of 5
Market Segments
Small-Business (52.3% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Bing Ads
Google Ads
Google Ads
Star Rating
(1,965)4.3 out of 5
Market Segments
Small-Business (61.1% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Google Ads
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Google Ads excels in Paid Keyword Optimization with a score of 8.5, while Bing Ads trails behind at 7.5, indicating that Google provides more effective tools for optimizing keyword performance.
  • Reviewers mention that Google Ads offers superior Ad Creation and Editing features, scoring 8.2 compared to Bing Ads' 7.4, making it easier for users to create compelling ads quickly.
  • G2 users highlight the advanced Targeting Options in Google Ads, which scored 8.2, allowing for more precise audience targeting compared to Bing Ads' score of 6.8, which limits targeting capabilities.
  • Users on G2 appreciate Google Ads' robust Ad and Conversion Tracking with a score of 8.4, while Bing Ads' score of 7.1 suggests less effective tracking features, impacting users' ability to measure campaign success.
  • Reviewers say that Google Ads provides better Budget Execution & Monitoring tools, scoring 8.0, which helps users manage their budgets more effectively than Bing Ads, which scored 7.2.
  • Users report that Google Ads has a higher Quality of Support rating at 7.4, compared to Bing Ads' 6.9, indicating that users find Google Ads more reliable when seeking assistance.
Featured Products
Pricing
Entry-Level Pricing
Bing Ads
No pricing available
Google Ads
No pricing available
Free Trial
Bing Ads
No trial information available
Google Ads
No trial information available
Ratings
Meets Requirements
7.4
313
8.7
1,669
Ease of Use
7.2
314
7.5
1,672
Ease of Setup
7.3
155
7.3
868
Ease of Admin
7.3
150
7.8
843
Quality of Support
6.9
287
7.4
1,557
Has the product been a good partner in doing business?
6.9
148
8.1
824
Product Direction (% positive)
6.0
309
7.7
1,648
Features by Category
Paid Search AdvertisingHide 22 FeaturesShow 22 Features
7.0
282
8.1
1,511
Categories
Categories
Shared Categories
Bing Ads
Bing Ads
Google Ads
Google Ads
Bing Ads and Google Ads are categorized as Paid Search Advertising
Unique Categories
Bing Ads
Bing Ads has no unique categories
Google Ads
Google Ads has no unique categories
Reviews
Reviewers' Company Size
Bing Ads
Bing Ads
Small-Business(50 or fewer emp.)
52.3%
Mid-Market(51-1000 emp.)
31.5%
Enterprise(> 1000 emp.)
16.2%
Google Ads
Google Ads
Small-Business(50 or fewer emp.)
61.1%
Mid-Market(51-1000 emp.)
28.8%
Enterprise(> 1000 emp.)
10.1%
Reviewers' Industry
Bing Ads
Bing Ads
Marketing and Advertising
32.7%
Information Technology and Services
5.8%
Retail
4.7%
Internet
4.7%
Computer Software
4.7%
Other
47.5%
Google Ads
Google Ads
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
4.0%
Retail
3.0%
Other
51.4%
Most Helpful Reviews
Bing Ads
Bing Ads
Most Helpful Favorable Review
Verified User
G
Verified User in Retail

Operating as a search engine ad platform for Bing, I find Bing Ads extremely powerful due to its in-depth audience targeting parameters. Additionally, I have had stellar interactions with their account managers and support teams alike. Otherwise, it...

Most Helpful Critical Review
JB
jamar b.
Verified User

I had a coupon for $100 for Bing Ads. I was saving it for the Xmas season. I had the coupon for a few months. Now when i got the coupon, there was no expiration date, or anything. I decide to use the coupon for Cyber Monday, I go to my account and check and...

Google Ads
Google Ads
Most Helpful Favorable Review
Kristin H.
KH
Kristin H.
Verified User in Higher Education

I've only used adwords for my personal small business projects, not for my full-time employer. That said, I've had a pretty easy time setting it up, managing my campaigns, and analyzing the data. Plus, it obviously dovetails perfectly with Google Analytics,...

Most Helpful Critical Review
Ed J.
EJ
Ed J.
Verified User in Management Consulting

I ran a small campaign about 4 months ago. Then, 2 weeks ago, out of nowhere, I got an email saying that I'm "circumventing systems," that I'm a "fraudster," and I'm banned from the platform. No explanation, no reason, just a ban. We follow best practices...

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Bing Ads
Bing Ads Alternatives
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Facebook for Business
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Google Ads
Google Ads Alternatives
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Discussions
Bing Ads
Bing Ads Discussions
When is it beneficial to use one over the other?
1 comment
Ryan Z.
RZ
When you find relevant images and more in-depth of information about the things that you are looking for. Google tend to do a great job in the recommended...Read more
Are Bing ads effective?
1 comment
MD Matiur R.
MR
Yes, completely.Read more
Can you advertise on Bing?
1 comment
William C.
WC
I am able to do so.Read more
Google Ads
Google Ads Discussions
What is the best we use Google ad more efficiently
3 comments
Alex M.
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network. The Search Network consists of text ads that...Read more
This question is asking about the number of Google Ads that can be displayed on a single webpage.
3 comments
Okikiola B.
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed. You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 comments
Maria O.
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more