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At a Glance
Basis
Basis
Star Rating
(285)4.5 out of 5
Market Segments
Small-Business (62.8% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Basis
StackAdapt
StackAdapt
Star Rating
(773)4.8 out of 5
Market Segments
Small-Business (63.2% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about StackAdapt
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that StackAdapt excels in Quality of Support with a score of 9.9, while Basis, although strong, has a slightly lower score of 9.5. Reviewers mention that StackAdapt's support team is highly responsive and knowledgeable, making it easier to resolve issues quickly.
  • Reviewers mention that StackAdapt's Campaign Optimization feature is particularly robust, scoring 9.0 compared to Basis's 8.3. Users say that StackAdapt provides more effective tools for optimizing campaigns in real-time, leading to better performance outcomes.
  • G2 users highlight StackAdapt's superior Cross-Device Capabilities with a score of 9.2, while Basis scores 8.7. Users report that StackAdapt's ability to track and manage campaigns across multiple devices is seamless, enhancing user engagement.
  • Users on G2 note that StackAdapt's Machine Learning Optimization feature scores 9.0, significantly outperforming Basis's 7.8. Reviewers mention that StackAdapt's algorithms provide more accurate targeting and improved ad placements.
  • Reviewers say that StackAdapt's Performance Monitoring tools, scoring 8.7, are more intuitive compared to Basis's 8.3. Users report that the reporting dashboards in StackAdapt are easier to navigate, allowing for quicker insights into campaign performance.
  • Users report that StackAdapt shines in Brand Safety with a score of 9.1, while Basis scores 8.5. Reviewers mention that StackAdapt offers more comprehensive brand safety measures, ensuring that ads are placed in appropriate contexts.
Featured Products
Pricing
Entry-Level Pricing
Basis
No pricing available
StackAdapt
No pricing available
Free Trial
Basis
No trial information available
StackAdapt
No trial information available
Ratings
Meets Requirements
8.7
237
9.4
672
Ease of Use
8.3
240
9.1
659
Ease of Setup
8.1
155
9.2
529
Ease of Admin
8.2
148
9.2
506
Quality of Support
9.5
236
9.9
665
Has the product been a good partner in doing business?
9.4
151
9.8
518
Product Direction (% positive)
9.2
238
9.7
643
Features by Category
8.4
230
9.1
502
Channel Functionality
9.0
80
9.3
349
Platform Interoperability
Feature Not Available
8.8
219
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
9.0
428
|
Verified
8.3
189
|
Verified
9.0
429
|
Verified
8.6
186
|
Verified
9.2
418
|
Verified
7.6
176
|
Verified
8.5
353
|
Verified
7.8
165
|
Verified
8.6
350
|
Verified
8.5
182
|
Verified
9.1
394
|
Verified
8.4
169
|
Verified
9.0
369
|
Verified
8.9
183
|
Verified
9.2
388
|
Verified
8.4
189
|
Verified
9.3
421
|
Verified
8.0
165
|
Verified
8.9
402
|
Verified
8.3
136
|
Verified
9.0
344
|
Verified
8.8
81
|
Verified
8.9
315
|
Verified
8.3
67
|
Verified
9.0
303
|
Verified
Targeting
8.9
192
|
Verified
9.4
429
|
Verified
8.9
181
|
Verified
9.4
414
|
Verified
8.7
186
|
Verified
9.3
415
|
Verified
8.4
180
|
Verified
9.4
407
|
Verified
Platform
7.2
120
|
Verified
8.7
339
|
Verified
7.1
169
|
Verified
8.7
398
|
Verified
8.6
111
|
Verified
9.2
396
8.7
187
|
Verified
9.4
416
|
Verified
8.5
141
|
Verified
9.2
350
|
Verified
8.2
37
8.9
357
|
Verified
8.2
139
|
Verified
9.0
348
|
Verified
8.6
104
|
Verified
9.0
306
|
Verified
7.4
153
|
Verified
8.7
350
|
Verified
8.6
229
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
9.0
428
|
Verified
8.3
189
|
Verified
9.0
429
|
Verified
8.6
186
|
Verified
9.2
418
|
Verified
7.6
176
|
Verified
8.5
353
|
Verified
7.8
165
|
Verified
8.6
350
|
Verified
8.5
182
|
Verified
9.1
394
|
Verified
8.4
169
|
Verified
9.0
369
|
Verified
8.9
183
|
Verified
9.2
388
|
Verified
8.4
189
|
Verified
9.3
421
|
Verified
8.0
165
|
Verified
8.9
402
|
Verified
8.3
136
|
Verified
9.0
344
|
Verified
8.8
81
|
Verified
8.9
315
|
Verified
8.3
67
|
Verified
9.0
303
|
Verified
Targeting
8.9
192
|
Verified
9.4
429
|
Verified
8.9
181
|
Verified
9.4
414
|
Verified
8.7
186
|
Verified
9.3
415
|
Verified
8.4
180
|
Verified
9.4
407
|
Verified
Mobile
8.9
62
Not enough data
8.8
81
|
Verified
8.9
315
|
Verified
8.3
67
|
Verified
9.0
303
|
Verified
Platform
7.2
120
|
Verified
8.7
339
|
Verified
7.1
169
|
Verified
8.7
398
|
Verified
8.6
111
|
Verified
9.2
396
8.7
187
|
Verified
9.4
416
|
Verified
8.5
141
|
Verified
9.2
350
|
Verified
8.2
37
8.9
357
|
Verified
8.2
139
|
Verified
9.0
348
|
Verified
8.6
104
|
Verified
9.0
306
|
Verified
7.4
153
|
Verified
8.7
350
|
Verified
8.6
230
9.0
504
Platform Interoperability
Feature Not Available
8.8
170
Video Functionality
8.7
65
9.2
345
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
9.0
428
|
Verified
8.3
189
|
Verified
9.0
429
|
Verified
8.6
186
|
Verified
9.2
418
|
Verified
7.6
176
|
Verified
8.5
353
|
Verified
7.8
165
|
Verified
8.6
350
|
Verified
8.5
182
|
Verified
9.1
394
|
Verified
8.4
169
|
Verified
9.0
369
|
Verified
8.9
183
|
Verified
9.2
388
|
Verified
8.4
189
|
Verified
9.3
421
|
Verified
8.0
165
|
Verified
8.9
402
|
Verified
8.3
136
|
Verified
9.0
344
|
Verified
8.8
81
|
Verified
8.9
315
|
Verified
8.3
67
|
Verified
9.0
303
|
Verified
Targeting
8.9
192
|
Verified
9.4
429
|
Verified
8.9
181
|
Verified
9.4
414
|
Verified
8.7
186
|
Verified
9.3
415
|
Verified
8.4
180
|
Verified
9.4
407
|
Verified
Platform
7.2
120
|
Verified
8.7
339
|
Verified
7.1
169
|
Verified
8.7
398
|
Verified
8.6
111
|
Verified
9.2
396
8.7
187
|
Verified
9.4
416
|
Verified
8.5
141
|
Verified
9.2
350
|
Verified
8.2
37
8.9
357
|
Verified
8.2
139
|
Verified
9.0
348
|
Verified
8.6
104
|
Verified
9.0
306
|
Verified
7.4
153
|
Verified
8.7
350
|
Verified
Digital Audio AdvertisingHide 14 FeaturesShow 14 Features
8.8
21
Not enough data
Platform Basics
9.0
20
10.0
5
8.8
20
10.0
5
8.9
21
10.0
5
8.8
20
10.0
5
Platform Reporting
8.7
21
10.0
5
8.3
21
9.3
5
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
8.2
231
9.0
503
Demand Side Platforms
8.6
27
9.4
194
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
9.0
428
|
Verified
8.3
189
|
Verified
9.0
429
|
Verified
8.6
186
|
Verified
9.2
418
|
Verified
7.6
176
|
Verified
8.5
353
|
Verified
7.8
165
|
Verified
8.6
350
|
Verified
8.5
182
|
Verified
9.1
394
|
Verified
8.4
169
|
Verified
9.0
369
|
Verified
8.9
183
|
Verified
9.2
388
|
Verified
8.4
189
|
Verified
9.3
421
|
Verified
8.0
165
|
Verified
8.9
402
|
Verified
8.3
136
|
Verified
9.0
344
|
Verified
8.8
81
|
Verified
8.9
315
|
Verified
8.3
67
|
Verified
9.0
303
|
Verified
Targeting
8.9
192
|
Verified
9.4
429
|
Verified
8.9
181
|
Verified
9.4
414
|
Verified
8.7
186
|
Verified
9.3
415
|
Verified
8.4
180
|
Verified
9.4
407
|
Verified
Demand Side Platforms
7.8
134
|
Verified
9.0
331
|
Verified
7.0
155
|
Verified
8.9
321
|
Verified
8.7
158
|
Verified
9.2
330
|
Verified
Platform
7.2
120
|
Verified
8.7
339
|
Verified
7.1
169
|
Verified
8.7
398
|
Verified
8.6
111
|
Verified
9.2
396
8.7
187
|
Verified
9.4
416
|
Verified
8.5
141
|
Verified
9.2
350
|
Verified
8.2
37
8.9
357
|
Verified
8.2
139
|
Verified
9.0
348
|
Verified
8.6
104
|
Verified
9.0
306
|
Verified
7.4
153
|
Verified
8.7
350
|
Verified
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
10.0
11
Not enough data
9.8
11
Not enough data
9.8
11
Not enough data
9.7
11
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.7
11
Not enough data
9.8
11
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Unique Categories
Basis
Basis is categorized as Mobile Advertising
StackAdapt
StackAdapt is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Basis
Basis
Small-Business(50 or fewer emp.)
62.8%
Mid-Market(51-1000 emp.)
29.1%
Enterprise(> 1000 emp.)
8.0%
StackAdapt
StackAdapt
Small-Business(50 or fewer emp.)
63.2%
Mid-Market(51-1000 emp.)
31.0%
Enterprise(> 1000 emp.)
5.8%
Reviewers' Industry
Basis
Basis
Marketing and Advertising
60.9%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
26.8%
StackAdapt
StackAdapt
Marketing and Advertising
59.0%
Financial Services
2.6%
Online Media
2.4%
Health, Wellness and Fitness
2.2%
Computer Software
2.2%
Other
31.5%
Most Helpful Reviews
Basis
Basis
Most Helpful Favorable Review
Verified User in Marketing and Advertising
GM
Verified User in Marketing and Advertising

The support that accompanies this platform is really what makes it a successful arm of our business. Our main contact at Basis takes initiative in jumping into Basis and proactively making optimization suggestions for us to be successful which is extremely...

Most Helpful Critical Review
Verified User
G
Verified User in Marketing and Advertising

Integration capabilities and the lack thereof for certain programs such as DashThis, Google, etc .

StackAdapt
StackAdapt
Most Helpful Favorable Review
Patrick G.
PG
Patrick G.
Verified User in Marketing and Advertising

There are many programmatic vendors—none of them provide the level of support that we've experienced with StackAdapt. They provide our agency with the best customer service, hands down. They help our team with training materials, office hours, and are...

Most Helpful Critical Review
Verified User
G
Verified User in Marketing and Advertising

Their internal teams are a tad sloppy/make a lot of errors. The DSP is also only partially self-service - you need a lot of help from the reps to set up deals or unique audiences.

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StackAdapt
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Discussions
Basis
Basis Discussions
What is implementation and ongoing services like at Centro?
1 comment
Matthew K.
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 comment
Eric S.
ES
Hi Seth, Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Monty the Mongoose crying
Basis has no more discussions with answers
StackAdapt
StackAdapt Discussions
How is StackAdapt different from other DSPs?
1 comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more