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Compare Basis and illumin 
At a Glance
Market Segments
Small-Business (62.8% of reviews)
Small-Business (57.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Basis
Star Rating
(285)4.5 out of 5
Market Segments
Small-Business (62.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Basisillumin
Star Rating
(96)4.3 out of 5
Market Segments
Small-Business (57.3% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Basis excels in Quality of Support with a score of 9.5, while illumin, although still strong, has a slightly lower score of 9.2. Reviewers mention that Basis provides timely and effective assistance, making it a preferred choice for businesses needing reliable support.
- Reviewers mention that Basis offers superior Display Functionality with a score of 9.0 compared to illumin's 8.4. Users on G2 appreciate the intuitive interface and robust features that enhance ad visibility and engagement in Basis.
- Users say that Basis shines in Campaign Management, particularly in Frequency Capping with a score of 8.9, while illumin scores 8.3. Reviewers highlight that Basis allows for more precise control over ad frequency, which is crucial for optimizing campaign performance.
- G2 users report that Basis has a notable advantage in Mobile Functionality, scoring 9.0, while illumin lacks behind with a score of 7.4 in In-App Ads. Users mention that Basis's mobile capabilities lead to better engagement and reach in mobile advertising.
- Users report that Basis's Performance Monitoring features, scoring 8.7, provide more comprehensive insights compared to illumin's offerings. Reviewers mention that the detailed analytics in Basis help them make informed decisions quickly.
- Reviewers mention that Basis's Customization options, scoring 8.2, allow for more tailored solutions compared to illumin's 7.6. Users appreciate the flexibility in adapting the software to their specific business needs, which enhances overall user satisfaction.
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Pricing
Entry-Level Pricing
Basis
No pricing availableillumin
SELF-SERVICE
Contact Us
Take control of your journey
- Control: You get hands-on keyboard training and the opportunity to master every campaign feature. Who knew programmatic strategy could be so exhilarating?
- Savings: C’mon, why pay someone to manage your campaign?
- Flexibility: We offer robust out-of-the-box solutions with oodles of opportunities to tinker, test, and tweak.
Free Trial
Basis
No trial information availableillumin
No trial information availableRatings
Meets Requirements
8.7
237
8.3
90
Ease of Use
8.3
240
8.3
86
Ease of Setup
8.1
155
8.2
69
Ease of Admin
8.2
148
8.3
63
Quality of Support
9.5
236
9.2
90
Has the product been a good partner in doing business?
9.4
151
9.1
71
Product Direction (% positive)
9.2
238
9.2
90
Features by Category
Channel Functionality
9.0
80
8.5
56
Platform Interoperability
Feature Not Available
7.4
43
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
8.1
80
8.3
189
|
Verified
8.0
78
8.6
186
|
Verified
8.1
81
7.6
176
|
Verified
7.8
72
7.8
165
|
Verified
8.0
72
8.5
182
|
Verified
8.5
76
8.4
169
|
Verified
8.3
73
8.9
183
|
Verified
8.5
77
8.4
189
|
Verified
8.3
83
8.0
165
|
Verified
7.9
72
8.3
136
|
Verified
8.3
67
8.8
81
|
Verified
7.8
66
8.3
67
|
Verified
8.1
63
Targeting
8.9
192
|
Verified
8.0
83
8.9
181
|
Verified
8.1
80
8.7
186
|
Verified
8.4
80
8.4
180
|
Verified
8.0
80
Platform
7.2
120
|
Verified
7.3
65
7.1
169
|
Verified
7.7
76
8.6
111
|
Verified
8.4
77
8.7
187
|
Verified
8.1
80
8.5
141
|
Verified
8.0
72
8.2
37
7.5
72
8.2
139
|
Verified
8.0
72
8.6
104
|
Verified
7.7
65
7.4
153
|
Verified
7.4
68
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
8.1
80
8.3
189
|
Verified
8.0
78
8.6
186
|
Verified
8.1
81
7.6
176
|
Verified
7.8
72
7.8
165
|
Verified
8.0
72
8.5
182
|
Verified
8.5
76
8.4
169
|
Verified
8.3
73
8.9
183
|
Verified
8.5
77
8.4
189
|
Verified
8.3
83
8.0
165
|
Verified
7.9
72
8.3
136
|
Verified
8.3
67
8.8
81
|
Verified
7.8
66
8.3
67
|
Verified
8.1
63
Targeting
8.9
192
|
Verified
8.0
83
8.9
181
|
Verified
8.1
80
8.7
186
|
Verified
8.4
80
8.4
180
|
Verified
8.0
80
Mobile
8.9
62
Not enough data
8.8
81
|
Verified
7.8
66
8.3
67
|
Verified
8.1
63
Platform
7.2
120
|
Verified
7.3
65
7.1
169
|
Verified
7.7
76
8.6
111
|
Verified
8.4
77
8.7
187
|
Verified
8.1
80
8.5
141
|
Verified
8.0
72
8.2
37
7.5
72
8.2
139
|
Verified
8.0
72
8.6
104
|
Verified
7.7
65
7.4
153
|
Verified
7.4
68
Platform Interoperability
Feature Not Available
7.1
32
Video Functionality
8.7
65
8.1
43
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
8.1
80
8.3
189
|
Verified
8.0
78
8.6
186
|
Verified
8.1
81
7.6
176
|
Verified
7.8
72
7.8
165
|
Verified
8.0
72
8.5
182
|
Verified
8.5
76
8.4
169
|
Verified
8.3
73
8.9
183
|
Verified
8.5
77
8.4
189
|
Verified
8.3
83
8.0
165
|
Verified
7.9
72
8.3
136
|
Verified
8.3
67
8.8
81
|
Verified
7.8
66
8.3
67
|
Verified
8.1
63
Targeting
8.9
192
|
Verified
8.0
83
8.9
181
|
Verified
8.1
80
8.7
186
|
Verified
8.4
80
8.4
180
|
Verified
8.0
80
Platform
7.2
120
|
Verified
7.3
65
7.1
169
|
Verified
7.7
76
8.6
111
|
Verified
8.4
77
8.7
187
|
Verified
8.1
80
8.5
141
|
Verified
8.0
72
8.2
37
7.5
72
8.2
139
|
Verified
8.0
72
8.6
104
|
Verified
7.7
65
7.4
153
|
Verified
7.4
68
Platform Basics
9.0
20
8.8
8
8.8
20
8.5
8
8.9
21
8.3
8
8.8
20
8.5
8
Platform Reporting
8.7
21
8.8
8
8.3
21
8.3
8
Feature Not Available
7.9
8
Feature Not Available
6.2
7
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
27
8.4
56
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
8.1
80
8.3
189
|
Verified
8.0
78
8.6
186
|
Verified
8.1
81
7.6
176
|
Verified
7.8
72
7.8
165
|
Verified
8.0
72
8.5
182
|
Verified
8.5
76
8.4
169
|
Verified
8.3
73
8.9
183
|
Verified
8.5
77
8.4
189
|
Verified
8.3
83
8.0
165
|
Verified
7.9
72
8.3
136
|
Verified
8.3
67
8.8
81
|
Verified
7.8
66
8.3
67
|
Verified
8.1
63
Targeting
8.9
192
|
Verified
8.0
83
8.9
181
|
Verified
8.1
80
8.7
186
|
Verified
8.4
80
8.4
180
|
Verified
8.0
80
Demand Side Platforms
7.8
134
|
Verified
8.0
57
7.0
155
|
Verified
7.8
56
8.7
158
|
Verified
8.4
57
Platform
7.2
120
|
Verified
7.3
65
7.1
169
|
Verified
7.7
76
8.6
111
|
Verified
8.4
77
8.7
187
|
Verified
8.1
80
8.5
141
|
Verified
8.0
72
8.2
37
7.5
72
8.2
139
|
Verified
8.0
72
8.6
104
|
Verified
7.7
65
7.4
153
|
Verified
7.4
68
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and illumin are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Display Advertising, and Digital Audio Advertising
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
illumin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.9%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
26.8%
Marketing and Advertising
47.9%
Online Media
4.2%
Automotive
4.2%
Higher Education
3.1%
Financial Services
3.1%
Other
37.5%
Most Helpful Reviews
Basis
Most Helpful Favorable Review
Verified User in Marketing and Advertising
The support that accompanies this platform is really what makes it a successful arm of our business. Our main contact at Basis takes initiative in jumping into Basis and proactively making optimization suggestions for us to be successful which is extremely...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Integration capabilities and the lack thereof for certain programs such as DashThis, Google, etc .
illumin
Most Helpful Favorable Review
Verified User in Manufacturing
I really appreciated the advanced campaign journeys that made it so we were moving people through the funnel and keeping them engaged. It was very easy to implement and our accounts team was with us through the whole process from campaign creation, to...
Most Helpful Critical Review
Verified User in Telecommunications
Illumin presents itself as a "new" and different DSP that works on setting up campaigns in a "refreshing" way, without Line Items, Campaign divisions and no ad groups. As someone who usually works at The Trade Desk, it can quickly become overwhelming. Our...
Verified User in Marketing and Advertising
The support that accompanies this platform is really what makes it a successful arm of our business. Our main contact at Basis takes initiative in jumping into Basis and proactively making optimization suggestions for us to be successful which is extremely...
Verified User in Manufacturing
I really appreciated the advanced campaign journeys that made it so we were moving people through the funnel and keeping them engaged. It was very easy to implement and our accounts team was with us through the whole process from campaign creation, to...
Verified User in Marketing and Advertising
Integration capabilities and the lack thereof for certain programs such as DashThis, Google, etc .
Verified User in Telecommunications
Illumin presents itself as a "new" and different DSP that works on setting up campaigns in a "refreshing" way, without Line Items, Campaign divisions and no ad groups. As someone who usually works at The Trade Desk, it can quickly become overwhelming. Our...
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
illumin has no discussions with answers
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