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Compare Basis and Google Marketing Platform 
At a Glance
Market Segments
Small-Business (62.8% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(285)4.5 out of 5
Market Segments
Small-Business (62.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BasisGoogle Marketing Platform
Star Rating
(307)4.1 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Cross-Device Advertising with a score of 9.0, making it a strong choice for businesses looking to reach audiences across multiple devices. In contrast, Basis, while still effective, scored lower at 8.7 in this area.
- Reviewers mention that Basis shines in Quality of Support, achieving an impressive score of 9.5, which is significantly higher than Google Marketing Platform's score of 6.9. This indicates that Basis users often feel more supported and valued.
- G2 users highlight that Google Marketing Platform offers robust Ad and Conversion Tracking with a score of 8.9, which is crucial for businesses focused on measuring campaign effectiveness. Basis, however, also performs well in this area with a score of 8.3, but users feel Google’s offering is more comprehensive.
- Users on G2 report that Basis provides superior Fraud Protection with a score of 8.4, compared to Google Marketing Platform's score of 7.6. This feature is particularly important for advertisers concerned about ad spend integrity.
- Reviewers mention that Google Marketing Platform's Campaign Management features, particularly in Ad Creation and Editing, scored 7.9, which some users find less intuitive compared to Basis's score of 8.3 in Campaign Optimization, indicating a smoother user experience for campaign adjustments.
- Users say that Basis's Mobile Functionality is a standout feature, scoring 9.0, which is significantly higher than Google Marketing Platform's score of 7.7. This makes Basis a better option for businesses prioritizing mobile advertising strategies.
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Pricing
Entry-Level Pricing
Basis
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Basis
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
8.7
237
8.6
259
Ease of Use
8.3
240
8.0
258
Ease of Setup
8.1
155
7.6
139
Ease of Admin
8.2
148
7.8
124
Quality of Support
9.5
236
7.0
237
Has the product been a good partner in doing business?
9.4
151
7.7
125
Product Direction (% positive)
9.2
238
8.1
255
Features by Category
Channel Functionality
9.0
80
8.5
166
Platform Interoperability
Feature Not Available
7.2
10
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
8.3
180
|
Verified
8.3
189
|
Verified
8.1
175
|
Verified
8.6
186
|
Verified
8.3
156
|
Verified
7.6
176
|
Verified
7.7
150
|
Verified
7.8
165
|
Verified
7.9
154
|
Verified
8.5
182
|
Verified
7.7
141
|
Verified
8.4
169
|
Verified
7.6
129
|
Verified
8.9
183
|
Verified
8.4
73
8.4
189
|
Verified
8.1
69
8.0
165
|
Verified
7.7
149
|
Verified
8.3
136
|
Verified
7.9
141
|
Verified
8.8
81
|
Verified
7.0
39
8.3
67
|
Verified
7.6
94
|
Verified
Targeting
8.9
192
|
Verified
8.5
160
|
Verified
8.9
181
|
Verified
8.4
150
|
Verified
8.7
186
|
Verified
8.2
150
|
Verified
8.4
180
|
Verified
8.1
69
Platform
7.2
120
|
Verified
7.9
54
7.1
169
|
Verified
8.1
164
|
Verified
8.6
111
|
Verified
8.3
159
|
Verified
8.7
187
|
Verified
8.4
169
|
Verified
8.5
141
|
Verified
8.4
144
|
Verified
8.2
37
7.6
152
|
Verified
8.2
139
|
Verified
7.9
152
|
Verified
8.6
104
|
Verified
8.1
117
|
Verified
7.4
153
|
Verified
7.7
136
|
Verified
Campaign Management & Optimization
Not enough data
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Analytics & Administration
Not enough data
8.9
97
Not enough data
8.4
93
Not enough data
8.5
98
Platform
Not enough data
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.6
97
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Platform Interoperability
Feature Not Available
7.8
6
Mobile Functionality
9.0
66
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
8.3
180
|
Verified
8.3
189
|
Verified
8.1
175
|
Verified
8.6
186
|
Verified
8.3
156
|
Verified
7.6
176
|
Verified
7.7
150
|
Verified
7.8
165
|
Verified
7.9
154
|
Verified
8.5
182
|
Verified
7.7
141
|
Verified
8.4
169
|
Verified
7.6
129
|
Verified
8.9
183
|
Verified
8.4
73
8.4
189
|
Verified
8.1
69
8.0
165
|
Verified
7.7
149
|
Verified
8.3
136
|
Verified
7.9
141
|
Verified
8.8
81
|
Verified
7.0
39
8.3
67
|
Verified
7.6
94
|
Verified
Targeting
8.9
192
|
Verified
8.5
160
|
Verified
8.9
181
|
Verified
8.4
150
|
Verified
8.7
186
|
Verified
8.2
150
|
Verified
8.4
180
|
Verified
8.1
69
Mobile
8.9
62
7.7
112
8.8
81
|
Verified
7.0
39
8.3
67
|
Verified
7.6
94
|
Verified
Platform
7.2
120
|
Verified
7.9
54
7.1
169
|
Verified
8.1
164
|
Verified
8.6
111
|
Verified
8.3
159
|
Verified
8.7
187
|
Verified
8.4
169
|
Verified
8.5
141
|
Verified
8.4
144
|
Verified
8.2
37
7.6
152
|
Verified
8.2
139
|
Verified
7.9
152
|
Verified
8.6
104
|
Verified
8.1
117
|
Verified
7.4
153
|
Verified
7.7
136
|
Verified
Platform Interoperability
Feature Not Available
7.8
6
Video Functionality
8.7
65
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
8.3
180
|
Verified
8.3
189
|
Verified
8.1
175
|
Verified
8.6
186
|
Verified
8.3
156
|
Verified
7.6
176
|
Verified
7.7
150
|
Verified
7.8
165
|
Verified
7.9
154
|
Verified
8.5
182
|
Verified
7.7
141
|
Verified
8.4
169
|
Verified
7.6
129
|
Verified
8.9
183
|
Verified
8.4
73
8.4
189
|
Verified
8.1
69
8.0
165
|
Verified
7.7
149
|
Verified
8.3
136
|
Verified
7.9
141
|
Verified
8.8
81
|
Verified
7.0
39
8.3
67
|
Verified
7.6
94
|
Verified
Targeting
8.9
192
|
Verified
8.5
160
|
Verified
8.9
181
|
Verified
8.4
150
|
Verified
8.7
186
|
Verified
8.2
150
|
Verified
8.4
180
|
Verified
8.1
69
Platform
7.2
120
|
Verified
7.9
54
7.1
169
|
Verified
8.1
164
|
Verified
8.6
111
|
Verified
8.3
159
|
Verified
8.7
187
|
Verified
8.4
169
|
Verified
8.5
141
|
Verified
8.4
144
|
Verified
8.2
37
7.6
152
|
Verified
8.2
139
|
Verified
7.9
152
|
Verified
8.6
104
|
Verified
8.1
117
|
Verified
7.4
153
|
Verified
7.7
136
|
Verified
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
27
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
191
|
Verified
8.3
180
|
Verified
8.3
189
|
Verified
8.1
175
|
Verified
8.6
186
|
Verified
8.3
156
|
Verified
7.6
176
|
Verified
7.7
150
|
Verified
7.8
165
|
Verified
7.9
154
|
Verified
8.5
182
|
Verified
7.7
141
|
Verified
8.4
169
|
Verified
7.6
129
|
Verified
8.9
183
|
Verified
8.4
73
8.4
189
|
Verified
8.1
69
8.0
165
|
Verified
7.7
149
|
Verified
8.3
136
|
Verified
7.9
141
|
Verified
8.8
81
|
Verified
7.0
39
8.3
67
|
Verified
7.6
94
|
Verified
Targeting
8.9
192
|
Verified
8.5
160
|
Verified
8.9
181
|
Verified
8.4
150
|
Verified
8.7
186
|
Verified
8.2
150
|
Verified
8.4
180
|
Verified
8.1
69
Demand Side Platforms
7.8
134
|
Verified
8.2
44
|
Verified
7.0
155
|
Verified
7.5
49
|
Verified
8.7
158
|
Verified
7.6
49
|
Verified
Platform
7.2
120
|
Verified
7.9
54
7.1
169
|
Verified
8.1
164
|
Verified
8.6
111
|
Verified
8.3
159
|
Verified
8.7
187
|
Verified
8.4
169
|
Verified
8.5
141
|
Verified
8.4
144
|
Verified
8.2
37
7.6
152
|
Verified
8.2
139
|
Verified
7.9
152
|
Verified
8.6
104
|
Verified
8.1
117
|
Verified
7.4
153
|
Verified
7.7
136
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Google Marketing Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Basis is categorized as Native Advertising and Digital Audio Advertising
Google Marketing Platform is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.9%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
26.8%
Marketing and Advertising
52.8%
Internet
6.7%
Computer Software
5.6%
Retail
2.8%
Information Technology and Services
2.1%
Other
29.9%
Most Helpful Reviews
Basis
Most Helpful Favorable Review
Verified User in Marketing and Advertising
The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals. Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating...
Most Helpful Critical Review
Verified User in Retail
i dislike how the zip code reporting is not correct, and for one zip code, there are a few cities from a few different states from that one zip code.
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Verified User in Marketing and Advertising
The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals. Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating...
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Verified User in Retail
i dislike how the zip code reporting is not correct, and for one zip code, there are a few cities from a few different states from that one zip code.
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Discussions
What is implementation and ongoing services like at Centro?
1 comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
prototyping ad tool
1 comment
SL
The text appears to be a URL for a website that offers a service to download videos from Pinterest.Read more
Google Marketing Platform has no more discussions with answers
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