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Compare Attio and folk 
At a Glance
Market Segments
Small-Business (90.9% of reviews)
Small-Business (98.2% of reviews)
Entry-Level Pricing
Free 3 Seats Per Month
Starting at $20.00 1 Users Per Year
Attio
Star Rating
(22)4.8 out of 5
Market Segments
Small-Business (90.9% of reviews)
Entry-Level Pricing
Free 3 Seats Per Month
Browse all 4 pricing plansfolk
Star Rating
(280)4.5 out of 5
Market Segments
Small-Business (98.2% of reviews)
Entry-Level Pricing
Starting at $20.00 1 Users Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while both folk and Attio excel in ease of use, Attio stands out with a score of 9.7 compared to folk's 9.0, making it a more user-friendly option for those new to CRM systems.
- Reviewers mention that Attio's contact and account management features are highly rated at 9.6, significantly outperforming folk's 8.6, indicating a more robust solution for managing customer relationships.
- G2 users highlight that Attio's opportunity and pipeline management capabilities are superior, scoring 9.6 versus folk's 8.4, which suggests that Attio provides better tools for tracking sales opportunities.
- Users on G2 note that Attio offers a free entry-level price, making it more accessible for small businesses compared to folk's starting price of $20.00, which could be a deciding factor for budget-conscious buyers.
- Reviewers say that Attio's product direction is rated a perfect 10.0, while folk's is at 9.7, indicating that Attio is perceived as having a clearer and more promising roadmap for future developments.
- Users report that Attio's quality of support is slightly better, with a score of 9.2 compared to folk's 9.1, suggesting that users may find more responsive and helpful customer service with Attio.
Featured Products
Sponsored
Attio
(22)
Email Marketing
Visit Website
Pricing
Entry-Level Pricing
Attio
Free
Free
3 Seats Per Month
For very small teams
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
folk
Standard
Starting at $20.00
1 Users Per Year
- 📇 Unlimited contacts
- 👥 Unlimited members
- 💌 Up to 2000 Emails Sent
Free Trial
Attio
Free Trial is available
folk
Free Trial is available
Ratings
Meets Requirements
8.8
21
8.4
277
Ease of Use
9.8
22
9.0
279
Ease of Setup
9.3
15
8.9
230
Ease of Admin
9.2
11
8.7
99
Quality of Support
9.4
21
9.1
231
Has the product been a good partner in doing business?
9.5
10
9.0
95
Product Direction (% positive)
10.0
22
9.6
276
Features by Category
Sales Force Automation
9.5
18
8.6
230
Feature Not Available
7.9
219
9.6
20
8.4
227
8.7
20
7.5
223
Feature Not Available
Feature Not Available
9.0
13
8.3
226
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
7.1
211
Marketing Automation
7.6
13
7.7
215
Feature Not Available
7.4
208
9.0
17
8.5
225
Feature Not Available
Feature Not Available
Customer Support
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Reporting & Analytics
8.9
15
7.1
47
8.5
17
7.2
47
Feature Not Available
Feature Not Available
Mobile & Social
7.3
11
7.2
211
Feature Not Available
7.7
219
7.6
15
7.1
47
Platform
8.6
18
7.9
229
9.1
15
7.9
226
9.4
18
8.0
224
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
7.1
13
Feature Not Available
9.2
16
8.7
229
7.5
12
Feature Not Available
Integration
8.7
18
8.6
215
8.9
16
7.5
212
7.7
14
Feature Not Available
Generative AI
7.5
10
7.1
191
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
7.9
95
Not enough data
8.4
95
Not enough data
7.9
92
Not enough data
8.4
91
Not enough data
8.2
92
Not enough data
8.2
92
Not enough data
7.7
91
Not enough data
7.9
89
Not enough data
6.8
85
Reporting & Analytics
Not enough data
6.6
90
Not enough data
7.4
88
Generative AI
Not enough data
7.3
51
Not enough data
7.0
48
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.4
93
Not enough data
7.3
90
Not enough data
7.1
90
Not enough data
7.9
90
Not enough data
7.0
89
Not enough data
6.6
87
Agentic AI - Google Workspace for Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.1
66
Not enough data
8.1
65
Not enough data
7.7
65
Customizations
Not enough data
8.4
66
Not enough data
7.3
64
Not enough data
7.9
65
Not enough data
7.5
65
Not enough data
8.0
65
Generative AI
Not enough data
7.1
39
Categories
Categories
Shared Categories
Attio and folk are categorized as CRM
Unique Categories
Attio has no unique categories
Reviews
Reviewers' Company Size
Attio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
folk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Venture Capital & Private Equity
18.2%
Computer Software
18.2%
Information Technology and Services
13.6%
Marketing and Advertising
9.1%
Investment Management
9.1%
Other
31.8%
Marketing and Advertising
11.1%
Computer Software
10.0%
Consulting
9.7%
Financial Services
7.2%
Venture Capital & Private Equity
6.5%
Other
55.6%
Most Helpful Reviews
Attio
Most Helpful Favorable Review
Basile C.
Verified User in Marketing and Advertising
Attio is the most flexible and modern CRM I’ve used. The object-based structure gives us total freedom to model our data exactly the way we need. The automation features are powerful and intuitive, allowing us to streamline key workflows without needing...
Most Helpful Critical Review
Jono B.
Verified User in Professional Training & Coaching
Nothing spring to mind. I have overall been very impressed with Attio, their product, their service, and their support. I am happy to recommend Attio...I am a happy paid customer.
folk
Most Helpful Favorable Review
Kees d.
Verified User in Consulting
Super easy to use , flexible , fast , feature rich, yet simple
Most Helpful Critical Review
Nicolas S.
Verified User in Oil & Energy
No proper contact list, for B to B the leads are always connected to 1 single person.
Basile C.
Verified User in Marketing and Advertising
Attio is the most flexible and modern CRM I’ve used. The object-based structure gives us total freedom to model our data exactly the way we need. The automation features are powerful and intuitive, allowing us to streamline key workflows without needing...
Kees d.
Verified User in Consulting
Super easy to use , flexible , fast , feature rich, yet simple
Jono B.
Verified User in Professional Training & Coaching
Nothing spring to mind. I have overall been very impressed with Attio, their product, their service, and their support. I am happy to recommend Attio...I am a happy paid customer.
Nicolas S.
Verified User in Oil & Energy
No proper contact list, for B to B the leads are always connected to 1 single person.
Alternatives
Discussions
Attio has no discussions with answers
folk has no discussions with answers
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