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Compare Amazon Sponsored Ads and BigSpy 
At a Glance
Market Segments
Small-Business (54.9% of reviews)
Small-Business (91.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Sponsored Ads
Star Rating
(76)4.3 out of 5
Market Segments
Small-Business (54.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Amazon Sponsored AdsBigSpy
Star Rating
(554)4.6 out of 5
Market Segments
Small-Business (91.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BigSpySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Amazon Sponsored Ads excels in its integration with the Amazon ecosystem, making it easier for small businesses to manage their advertising directly alongside their product listings. In contrast, BigSpy offers a broader range of ad spying features that allow users to analyze competitors' ads across multiple platforms.
- Reviewers mention that the ease of setup for Amazon Sponsored Ads is rated slightly higher (8.9) compared to BigSpy (8.6), indicating that users find it more straightforward to get started with Amazon's advertising tools.
- G2 users highlight that the quality of support for BigSpy is rated higher (8.7) than that of Amazon Sponsored Ads (8.3), suggesting that users may find more responsive and helpful customer service with BigSpy when they encounter issues.
- Users on G2 report that Amazon Sponsored Ads has a strong focus on small businesses, with 54.9% of reviews coming from this segment, while BigSpy has an even higher concentration of small business users at 91.4%, indicating a more tailored experience for smaller enterprises.
- Reviewers say that the product direction for Amazon Sponsored Ads is perceived positively (8.7), while BigSpy's direction is viewed less favorably (8.1), suggesting that users feel more confident in the future development and enhancements of Amazon's advertising tools.
- Users report that both platforms have similar ratings for meeting requirements, with Amazon Sponsored Ads at 8.7 and BigSpy at 8.9, indicating that both products effectively fulfill user needs, but BigSpy may have a slight edge in this area.
Pricing
Entry-Level Pricing
Amazon Sponsored Ads
No pricing availableBigSpy
No pricing availableFree Trial
Amazon Sponsored Ads
No trial information availableBigSpy
Free Trial is available
Ratings
Meets Requirements
8.7
57
8.9
410
Ease of Use
8.7
56
8.8
420
Ease of Setup
8.9
25
8.7
181
Ease of Admin
8.7
25
8.4
117
Quality of Support
8.3
55
8.8
370
Has the product been a good partner in doing business?
8.9
25
8.6
116
Product Direction (% positive)
8.7
52
8.2
370
Categories
Categories
Shared Categories
Amazon Sponsored Ads and BigSpy are categorized as Other Digital Advertising
Unique Categories
Amazon Sponsored Ads has no unique categories
BigSpy has no unique categories
Reviews
Reviewers' Company Size
Amazon Sponsored Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
BigSpy
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.7%
Retail
11.3%
Consumer Goods
5.6%
Writing and Editing
4.2%
Information Technology and Services
4.2%
Other
62.0%
Marketing and Advertising
26.0%
Accounting
5.9%
Retail
5.3%
Market Research
4.8%
Apparel & Fashion
4.8%
Other
53.3%
Most Helpful Reviews
Amazon Sponsored Ads
Most Helpful Favorable Review
Verified User in Education Management
What I like best about amazon sponsored ads is that it gives personalized suggestions and I come across products that are relevant and useful to me and when comparing other sponsored ads,most of the times the sponsored products are better than the other...
Most Helpful Critical Review
Verified User in Cosmetics
There isn't really anything I dont like. I mean it could irritate the consumer seeing ads tho.
BigSpy
Most Helpful Favorable Review
Denys M.
Verified User in Marketing and Advertising
Many filters available + platforms to spy
Most Helpful Critical Review
Bangun R.
Verified User in Architecture & Planning
no instruction, so it is hard for newcomer to learn how to use big spy
Verified User in Education Management
What I like best about amazon sponsored ads is that it gives personalized suggestions and I come across products that are relevant and useful to me and when comparing other sponsored ads,most of the times the sponsored products are better than the other...
Denys M.
Verified User in Marketing and Advertising
Many filters available + platforms to spy
Verified User in Cosmetics
There isn't really anything I dont like. I mean it could irritate the consumer seeing ads tho.
Bangun R.
Verified User in Architecture & Planning
no instruction, so it is hard for newcomer to learn how to use big spy
Alternatives
Discussions
Amazon Sponsored Ads has no discussions with answers
BigSpy also allows you to track ads with different?
2 comments
YY
The phrase "Worth our use" is already in English and suggests that something is valuable or beneficial for us to utilize.Read more
This appears to be an email address and does not contain any translatable content.
2 comments
YY
Good productRead more
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