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Compare Amazon DSP and The Trade Desk 
At a Glance
Market Segments
Mid-Market (57.9% of reviews)
Mid-Market (45.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Amazon DSP
Star Rating
(19)4.2 out of 5
Market Segments
Mid-Market (57.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Amazon DSPThe Trade Desk
Star Rating
(124)4.4 out of 5
Market Segments
Mid-Market (45.8% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "The Trade Desk" excels in "Quality of Support" with a score of 8.9, while "Amazon DSP" falls short at 8.1, indicating that users find "The Trade Desk" more responsive and helpful in resolving issues.
- Reviewers mention that "The Trade Desk" offers superior "Machine Learning Optimization" with a score of 8.4 compared to "Amazon DSP" at 7.6, suggesting that users appreciate the advanced algorithms that enhance ad performance on "The Trade Desk".
- G2 users highlight "Cross-Device Capabilities" as a strong point for "The Trade Desk" with a score of 8.8, while "Amazon DSP" lags behind at 7.3, indicating that users find "The Trade Desk" more effective in reaching audiences across multiple devices.
- Users on G2 report that "The Trade Desk" shines in "Campaign Optimization" with a score of 8.5, whereas "Amazon DSP" scores 7.7, suggesting that users find "The Trade Desk" more effective in maximizing campaign performance.
- Reviewers mention that "The Trade Desk" has a better "Brand Safety" score of 8.7 compared to "Amazon DSP" at 8.0, indicating that users feel more secure about their ads being placed in safe environments with "The Trade Desk".
- Users say that "The Trade Desk" provides a more robust "Custom Reports" feature with a score of 7.4, while "Amazon DSP" excels in this area with a score of 8.1, suggesting that users appreciate the flexibility and depth of reporting options available in "Amazon DSP".
Pricing
Entry-Level Pricing
Amazon DSP
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Amazon DSP
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
7.7
17
8.6
107
Ease of Use
7.5
18
7.9
104
Ease of Setup
7.7
8
8.1
70
Ease of Admin
8.3
8
8.1
53
Quality of Support
8.2
17
8.8
106
Has the product been a good partner in doing business?
7.7
8
8.6
58
Product Direction (% positive)
7.3
17
8.6
103
Features by Category
Channel Functionality
Not enough data
8.6
64
Platform Interoperability
Not enough data
7.8
34
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
9
7.6
80
|
Verified
7.7
8
8.3
78
|
Verified
8.3
8
8.3
77
|
Verified
7.5
8
7.4
77
|
Verified
7.5
8
7.5
76
|
Verified
8.0
9
8.4
63
|
Verified
8.0
9
8.4
63
|
Verified
7.8
9
8.6
66
|
Verified
8.1
9
8.1
78
|
Verified
8.3
8
7.6
63
|
Verified
8.3
7
7.9
67
|
Verified
7.9
7
8.1
67
|
Verified
7.8
6
7.8
67
|
Verified
Targeting
8.7
10
8.6
77
|
Verified
8.0
9
8.7
75
|
Verified
8.2
10
8.6
74
|
Verified
8.0
10
8.5
62
|
Verified
Platform
6.3
10
8.1
59
|
Verified
8.1
9
7.4
73
|
Verified
8.1
9
8.5
73
7.8
10
8.4
76
|
Verified
7.2
10
8.4
69
|
Verified
7.5
10
7.9
70
|
Verified
7.0
10
7.8
61
|
Verified
7.5
8
7.9
64
|
Verified
8.1
8
7.8
68
|
Verified
Platform Interoperability
Not enough data
7.9
23
Mobile Functionality
Not enough data
8.9
44
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
9
7.6
80
|
Verified
7.7
8
8.3
78
|
Verified
8.3
8
8.3
77
|
Verified
7.5
8
7.4
77
|
Verified
7.5
8
7.5
76
|
Verified
8.0
9
8.4
63
|
Verified
8.0
9
8.4
63
|
Verified
7.8
9
8.6
66
|
Verified
8.1
9
8.1
78
|
Verified
8.3
8
7.6
63
|
Verified
8.3
7
7.9
67
|
Verified
7.9
7
8.1
67
|
Verified
7.8
6
7.8
67
|
Verified
Targeting
8.7
10
8.6
77
|
Verified
8.0
9
8.7
75
|
Verified
8.2
10
8.6
74
|
Verified
8.0
10
8.5
62
|
Verified
Mobile
Not enough data
8.3
40
7.9
7
8.1
67
|
Verified
7.8
6
7.8
67
|
Verified
Platform
6.3
10
8.1
59
|
Verified
8.1
9
7.4
73
|
Verified
8.1
9
8.5
73
7.8
10
8.4
76
|
Verified
7.2
10
8.4
69
|
Verified
7.5
10
7.9
70
|
Verified
7.0
10
7.8
61
|
Verified
7.5
8
7.9
64
|
Verified
8.1
8
7.8
68
|
Verified
Platform Interoperability
Not enough data
7.9
29
Video Functionality
Not enough data
8.4
45
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
9
7.6
80
|
Verified
7.7
8
8.3
78
|
Verified
8.3
8
8.3
77
|
Verified
7.5
8
7.4
77
|
Verified
7.5
8
7.5
76
|
Verified
8.0
9
8.4
63
|
Verified
8.0
9
8.4
63
|
Verified
7.8
9
8.6
66
|
Verified
8.1
9
8.1
78
|
Verified
8.3
8
7.6
63
|
Verified
8.3
7
7.9
67
|
Verified
7.9
7
8.1
67
|
Verified
7.8
6
7.8
67
|
Verified
Targeting
8.7
10
8.6
77
|
Verified
8.0
9
8.7
75
|
Verified
8.2
10
8.6
74
|
Verified
8.0
10
8.5
62
|
Verified
Platform
6.3
10
8.1
59
|
Verified
8.1
9
7.4
73
|
Verified
8.1
9
8.5
73
7.8
10
8.4
76
|
Verified
7.2
10
8.4
69
|
Verified
7.5
10
7.9
70
|
Verified
7.0
10
7.8
61
|
Verified
7.5
8
7.9
64
|
Verified
8.1
8
7.8
68
|
Verified
Platform Basics
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.7
5
Platform Reporting
Not enough data
8.7
5
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
7.3
5
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.0
5
8.5
48
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
9
7.6
80
|
Verified
7.7
8
8.3
78
|
Verified
8.3
8
8.3
77
|
Verified
7.5
8
7.4
77
|
Verified
7.5
8
7.5
76
|
Verified
8.0
9
8.4
63
|
Verified
8.0
9
8.4
63
|
Verified
7.8
9
8.6
66
|
Verified
8.1
9
8.1
78
|
Verified
8.3
8
7.6
63
|
Verified
8.3
7
7.9
67
|
Verified
7.9
7
8.1
67
|
Verified
7.8
6
7.8
67
|
Verified
Targeting
8.7
10
8.6
77
|
Verified
8.0
9
8.7
75
|
Verified
8.2
10
8.6
74
|
Verified
8.0
10
8.5
62
|
Verified
Demand Side Platforms
7.6
9
8.3
65
|
Verified
7.8
10
7.6
64
|
Verified
7.3
10
8.6
64
|
Verified
Platform
6.3
10
8.1
59
|
Verified
8.1
9
7.4
73
|
Verified
8.1
9
8.5
73
7.8
10
8.4
76
|
Verified
7.2
10
8.4
69
|
Verified
7.5
10
7.9
70
|
Verified
7.0
10
7.8
61
|
Verified
7.5
8
7.9
64
|
Verified
8.1
8
7.8
68
|
Verified
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.3
7
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
7
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.8
7
Not enough data
8.6
7
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon DSP and The Trade Desk are categorized as Demand Side Platform (DSP)
Unique Categories
Amazon DSP has no unique categories
Reviews
Reviewers' Company Size
Amazon DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.8%
Telecommunications
5.3%
Pharmaceuticals
5.3%
Luxury Goods & Jewelry
5.3%
E-Learning
5.3%
Other
42.1%
Marketing and Advertising
66.1%
Retail
5.1%
Internet
3.4%
Banking
2.5%
Manufacturing
1.7%
Other
21.2%
Most Helpful Reviews
Amazon DSP
Most Helpful Favorable Review
Verified User in Marketing and Advertising
It is very easy to access amazon DSP unlike other DSP's since all the required options are readily available and they're updated as in basic terms for easy understanding.
Most Helpful Critical Review
James S.
Verified User in Marketing and Advertising
The platform is very slow and laggy. OMP campaigns always perform worse compared to Other DSP.
The Trade Desk
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Performance is a lot better when comparing it to other DSPs (DV360, MediaMath, amazon, etc). Specifically conversion campaigns.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Learning curve is steeper than I would like
Verified User in Marketing and Advertising
It is very easy to access amazon DSP unlike other DSP's since all the required options are readily available and they're updated as in basic terms for easy understanding.
Verified User in Marketing and Advertising
Performance is a lot better when comparing it to other DSPs (DV360, MediaMath, amazon, etc). Specifically conversion campaigns.
James S.
Verified User in Marketing and Advertising
The platform is very slow and laggy. OMP campaigns always perform worse compared to Other DSP.
Verified User in Marketing and Advertising
Learning curve is steeper than I would like
Alternatives
Discussions
Amazon DSP has no discussions with answers
The Trade Desk has no discussions with answers
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