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- Demand Side Platform (DSP)
- Amazon DSP
- Google Marketing Platform
- Amazon DSP-vs-Google Marketing Platform
Compare Amazon DSP and Google Marketing Platform 
At a Glance
Market Segments
Mid-Market (57.9% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon DSP
Star Rating
(19)4.2 out of 5
Market Segments
Mid-Market (57.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Amazon DSPGoogle Marketing Platform
Star Rating
(307)4.1 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, indicating a robust capability for tracking campaign performance, while Amazon DSP, although strong, scores slightly lower at 8.3 in this area.
- Reviewers mention that Google Marketing Platform offers superior Campaign Optimization features, scoring 8.1 compared to Amazon DSP's 7.7, highlighting its effectiveness in enhancing campaign performance through advanced analytics.
- G2 users note that Amazon DSP shines in Brand Safety and Fraud Protection, both scoring 8.0, which is crucial for advertisers concerned about ad placements, while Google Marketing Platform scores slightly lower at 7.7 for both features.
- Users on G2 report that Google Marketing Platform has a more user-friendly Campaign Dashboard with a score of 8.3, making it easier for marketers to manage their campaigns compared to Amazon DSP's score of 8.1.
- Reviewers mention that Amazon DSP provides better Creative Optimization capabilities, scoring 8.3, which allows for more effective ad creative management, while Google Marketing Platform scores 7.7 in this area.
- Users say that Google Marketing Platform's Performance and Reliability is rated highly at 8.6, indicating a dependable platform for running campaigns, whereas Amazon DSP scores 7.8, suggesting some room for improvement in this aspect.
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Pricing
Entry-Level Pricing
Amazon DSP
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Amazon DSP
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
7.7
17
8.6
259
Ease of Use
7.5
18
8.0
258
Ease of Setup
7.7
8
7.6
139
Ease of Admin
8.3
8
7.8
124
Quality of Support
8.2
17
7.0
237
Has the product been a good partner in doing business?
7.7
8
7.7
125
Product Direction (% positive)
7.3
17
8.1
255
Features by Category
Channel Functionality
Not enough data
8.5
166
Platform Interoperability
Not enough data
7.2
10
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
9
8.3
180
|
Verified
7.7
8
8.1
175
|
Verified
8.3
8
8.3
156
|
Verified
7.5
8
7.7
150
|
Verified
7.5
8
7.9
154
|
Verified
8.0
9
7.7
141
|
Verified
8.0
9
7.6
129
|
Verified
7.8
9
8.4
73
8.1
9
8.1
69
8.3
8
7.7
149
|
Verified
8.3
7
7.9
141
|
Verified
7.9
7
7.0
39
7.8
6
7.6
94
|
Verified
Targeting
8.7
10
8.5
160
|
Verified
8.0
9
8.4
150
|
Verified
8.2
10
8.2
150
|
Verified
8.0
10
8.1
69
Platform
6.3
10
7.9
54
8.1
9
8.1
164
|
Verified
8.1
9
8.3
159
|
Verified
7.8
10
8.4
169
|
Verified
7.2
10
8.4
144
|
Verified
7.5
10
7.6
152
|
Verified
7.0
10
7.9
152
|
Verified
7.5
8
8.1
117
|
Verified
8.1
8
7.7
136
|
Verified
Campaign Management & Optimization
Not enough data
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Analytics & Administration
Not enough data
8.9
97
Not enough data
8.4
93
Not enough data
8.5
98
Platform
Not enough data
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.6
97
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Platform Interoperability
Not enough data
7.8
6
Mobile Functionality
Not enough data
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
9
8.3
180
|
Verified
7.7
8
8.1
175
|
Verified
8.3
8
8.3
156
|
Verified
7.5
8
7.7
150
|
Verified
7.5
8
7.9
154
|
Verified
8.0
9
7.7
141
|
Verified
8.0
9
7.6
129
|
Verified
7.8
9
8.4
73
8.1
9
8.1
69
8.3
8
7.7
149
|
Verified
8.3
7
7.9
141
|
Verified
7.9
7
7.0
39
7.8
6
7.6
94
|
Verified
Targeting
8.7
10
8.5
160
|
Verified
8.0
9
8.4
150
|
Verified
8.2
10
8.2
150
|
Verified
8.0
10
8.1
69
Mobile
Not enough data
7.7
112
7.9
7
7.0
39
7.8
6
7.6
94
|
Verified
Platform
6.3
10
7.9
54
8.1
9
8.1
164
|
Verified
8.1
9
8.3
159
|
Verified
7.8
10
8.4
169
|
Verified
7.2
10
8.4
144
|
Verified
7.5
10
7.6
152
|
Verified
7.0
10
7.9
152
|
Verified
7.5
8
8.1
117
|
Verified
8.1
8
7.7
136
|
Verified
Platform Interoperability
Not enough data
7.8
6
Video Functionality
Not enough data
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
9
8.3
180
|
Verified
7.7
8
8.1
175
|
Verified
8.3
8
8.3
156
|
Verified
7.5
8
7.7
150
|
Verified
7.5
8
7.9
154
|
Verified
8.0
9
7.7
141
|
Verified
8.0
9
7.6
129
|
Verified
7.8
9
8.4
73
8.1
9
8.1
69
8.3
8
7.7
149
|
Verified
8.3
7
7.9
141
|
Verified
7.9
7
7.0
39
7.8
6
7.6
94
|
Verified
Targeting
8.7
10
8.5
160
|
Verified
8.0
9
8.4
150
|
Verified
8.2
10
8.2
150
|
Verified
8.0
10
8.1
69
Platform
6.3
10
7.9
54
8.1
9
8.1
164
|
Verified
8.1
9
8.3
159
|
Verified
7.8
10
8.4
169
|
Verified
7.2
10
8.4
144
|
Verified
7.5
10
7.6
152
|
Verified
7.0
10
7.9
152
|
Verified
7.5
8
8.1
117
|
Verified
8.1
8
7.7
136
|
Verified
Demand Side Platforms
8.0
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
9
8.3
180
|
Verified
7.7
8
8.1
175
|
Verified
8.3
8
8.3
156
|
Verified
7.5
8
7.7
150
|
Verified
7.5
8
7.9
154
|
Verified
8.0
9
7.7
141
|
Verified
8.0
9
7.6
129
|
Verified
7.8
9
8.4
73
8.1
9
8.1
69
8.3
8
7.7
149
|
Verified
8.3
7
7.9
141
|
Verified
7.9
7
7.0
39
7.8
6
7.6
94
|
Verified
Targeting
8.7
10
8.5
160
|
Verified
8.0
9
8.4
150
|
Verified
8.2
10
8.2
150
|
Verified
8.0
10
8.1
69
Demand Side Platforms
7.6
9
8.2
44
|
Verified
7.8
10
7.5
49
|
Verified
7.3
10
7.6
49
|
Verified
Platform
6.3
10
7.9
54
8.1
9
8.1
164
|
Verified
8.1
9
8.3
159
|
Verified
7.8
10
8.4
169
|
Verified
7.2
10
8.4
144
|
Verified
7.5
10
7.6
152
|
Verified
7.0
10
7.9
152
|
Verified
7.5
8
8.1
117
|
Verified
8.1
8
7.7
136
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon DSP and Google Marketing Platform are categorized as Demand Side Platform (DSP)
Unique Categories
Amazon DSP has no unique categories
Google Marketing Platform is categorized as Cross-Channel Advertising, Video Advertising, Mobile Advertising, Display Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
Amazon DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.8%
Telecommunications
5.3%
Pharmaceuticals
5.3%
Luxury Goods & Jewelry
5.3%
E-Learning
5.3%
Other
42.1%
Marketing and Advertising
52.8%
Internet
6.7%
Computer Software
5.6%
Retail
2.8%
Information Technology and Services
2.1%
Other
29.9%
Most Helpful Reviews
Amazon DSP
Most Helpful Favorable Review
Verified User in Marketing and Advertising
The ease of access to Shopping insights that helps the user to find more information on how well the campaign is performing
Most Helpful Critical Review
James S.
Verified User in Marketing and Advertising
The platform is very slow and laggy. OMP campaigns always perform worse compared to Other DSP.
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Verified User in Marketing and Advertising
The ease of access to Shopping insights that helps the user to find more information on how well the campaign is performing
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
James S.
Verified User in Marketing and Advertising
The platform is very slow and laggy. OMP campaigns always perform worse compared to Other DSP.
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Alternatives
Discussions
Amazon DSP has no discussions with answers
prototyping ad tool
1 comment
SL
The text appears to be a URL for a website that offers a service to download videos from Pinterest.Read more
Google Marketing Platform has no more discussions with answers
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