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Compare Adverity and Supermetrics 
At a Glance
Market Segments
Mid-Market (42.7% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Contact Us
Starting at €29.00 1 user Per Month
Adverity
Star Rating
(249)4.4 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSupermetrics
Star Rating
(788)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Supermetrics excels in its Pre-built Connectors, scoring a remarkable 9.2, which allows for seamless integration with various data sources, making data extraction straightforward and efficient.
- Reviewers mention that Adverity shines in Automation, with a score of 8.9, enabling users to automate data workflows effectively, which is particularly beneficial for teams looking to save time on repetitive tasks.
- G2 users highlight Supermetrics' strong performance in Custom Reports and Dashboards, scoring 8.7, which allows for tailored reporting that meets specific business needs, enhancing the overall user experience.
- Users on G2 indicate that Adverity's Multichannel Tracking feature, with a score of 9.0, provides comprehensive insights across various platforms, making it easier for marketers to analyze campaign performance holistically.
- Reviewers say that Supermetrics' Data Cleaning capabilities, scoring 8.4, are particularly effective, ensuring that the data used for analysis is accurate and reliable, which is crucial for informed decision-making.
- Users report that Adverity's Customer Insights feature, with a score of 8.2, offers valuable demographic data that helps businesses understand their audience better, leading to more targeted marketing strategies.
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Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Adverity
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.6
205
8.5
597
Ease of Use
7.9
207
8.2
606
Ease of Setup
7.4
152
8.1
391
Ease of Admin
8.0
139
8.0
364
Quality of Support
8.9
200
7.8
542
Has the product been a good partner in doing business?
8.9
137
8.2
359
Product Direction (% positive)
8.8
199
7.9
556
Features by Category
Metrics
7.7
30
8.6
301
7.4
29
8.3
282
7.2
27
8.1
254
7.6
29
8.5
282
7.4
29
8.0
272
7.5
24
7.9
242
7.8
21
8.0
242
7.9
29
8.6
313
7.2
26
7.8
260
Reporting
7.2
32
8.1
301
7.8
28
7.9
270
7.2
28
8.4
295
7.0
29
8.1
283
6.9
23
7.6
243
7.5
22
Feature Not Available
8.1
20
8.7
316
Other
6.3
27
8.2
263
7.1
23
8.0
233
6.5
23
7.3
210
8.5
27
8.6
308
8.4
24
8.4
259
6.8
19
7.3
199
6.7
22
7.5
208
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.9
34
8.4
264
6.6
29
7.5
204
7.4
35
8.1
303
7.6
35
8.0
287
Functionality
7.5
23
Not enough data
8.3
23
Not enough data
8.5
23
Not enough data
8.3
23
Not enough data
7.6
22
Not enough data
7.0
22
Not enough data
Diverse Extraction Points
7.5
23
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
68
8.6
64
7.9
62
8.1
54
Functionality
8.9
89
8.7
55
8.4
90
8.2
59
8.4
91
8.2
58
9.0
91
8.5
61
8.4
88
Feature Not Available
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
73
|
Verified
8.2
303
|
Verified
8.8
95
|
Verified
8.7
339
|
Verified
7.8
64
|
Verified
7.9
270
|
Verified
8.5
83
|
Verified
7.9
287
|
Verified
7.8
34
8.1
150
7.3
23
Feature Not Available
Campaign Activity
8.7
82
|
Verified
8.6
339
|
Verified
Feature Not Available
8.9
364
|
Verified
8.4
61
|
Verified
8.1
263
|
Verified
9.0
79
|
Verified
8.4
312
|
Verified
8.1
61
|
Verified
7.9
264
|
Verified
Feature Not Available
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adverity and Supermetrics are categorized as ETL Tools, Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, Data Extraction, and E-Commerce Analytics
Supermetrics has no unique categories
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.9%
Information Technology and Services
5.0%
Online Media
3.8%
Consumer Goods
3.8%
Telecommunications
2.5%
Other
28.0%
Marketing and Advertising
54.0%
Retail
5.1%
Computer Software
3.2%
Information Technology and Services
2.3%
Online Media
1.9%
Other
33.5%
Most Helpful Reviews
Adverity
Most Helpful Favorable Review
Hua L.
Verified User in Information Technology and Services
Top service, customer support. Flexible development base on what customer need.
Most Helpful Critical Review
Beatriz M.
Verified User in Information Technology and Services
The complexity of the platform regarding the rules that you can add and the technical part. When you need to create a Bundle in order to have several datastreams connected. We would recommed to integrate a way without the Bundle so that you can avoid...
Supermetrics
Most Helpful Favorable Review
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Most Helpful Critical Review
Talya L.
Verified User in Professional Training & Coaching
Where do i begin. For the amount that you pay for the service - there should be chat or phone support. Email only support that takes weeks or months to respond - is ridiculous. Its been 6 months and almost $1500 in spend and can't even get it to work or...
Hua L.
Verified User in Information Technology and Services
Top service, customer support. Flexible development base on what customer need.
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Beatriz M.
Verified User in Information Technology and Services
The complexity of the platform regarding the rules that you can add and the technical part. When you need to create a Bundle in order to have several datastreams connected. We would recommed to integrate a way without the Bundle so that you can avoid...
Talya L.
Verified User in Professional Training & Coaching
Where do i begin. For the amount that you pay for the service - there should be chat or phone support. Email only support that takes weeks or months to respond - is ridiculous. Its been 6 months and almost $1500 in spend and can't even get it to work or...
Discussions
Where is the data stored?
2 comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 comments
BA
I am unable to provide a translation for imperative verbs.Read more
Why do I need a professional service when I can build my own API connection?
2 comments
BA
Adverity is easier than build your own API connectionRead more
Is there a way of speeding up Data Studio reports with large data volumes?
2 comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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