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Compare Adverity and Funnel 
At a Glance
Market Segments
Mid-Market (42.7% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
Contact Us
Free
Adverity
Star Rating
(249)4.4 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansFunnel
Star Rating
(154)4.5 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Funnel excels in "Ease of Use" with a score of 8.5, making it more user-friendly compared to Adverity's score of 7.9. Reviewers mention that Funnel's intuitive interface allows for quicker onboarding and less training time for new users.
- Reviewers mention that Funnel's "Quality of Support" is highly rated at 9.2, which is slightly better than Adverity's 9.0. Users on G2 appreciate the responsive customer service and detailed documentation provided by Funnel, which helps resolve issues faster.
- G2 users highlight Funnel's superior "Custom Reports and Dashboards" feature, scoring 9.3, compared to Adverity's 8.1. Reviewers say that Funnel allows for more flexibility in report customization, enabling users to tailor dashboards to their specific needs.
- Users say that Funnel's "Real-Time Reporting" feature, rated at 8.6, is a significant advantage over Adverity's 7.6. Reviewers mention that this capability allows for immediate insights into campaign performance, which is crucial for timely decision-making.
- Reviewers mention that Funnel's "Data Collection" capabilities score 9.0, outperforming Adverity's 8.8. Users report that Funnel's diverse extraction points make it easier to gather data from various sources, enhancing the overall data quality.
- Users on G2 report that Funnel's "Automation" features are robust, with a score of 8.9, matching Adverity's score. However, reviewers say that Funnel's automation setup is more straightforward, allowing users to implement automated workflows with less complexity.
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Pricing
Entry-Level Pricing
Adverity
Custom Pricing
Contact Us
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing
Funnel
Starter
Free
Begin your journey to data-driven marketing with our Starter Plan
- Get started for free with 400 flexpoints! Additional flexpoints can be purchased in the Funnel platform
- Choose from our 121 most popular connectors
- Choose from 3 destinations (Looker Studio, Google Sheets or Microsoft Excel)
Free Trial
Adverity
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
8.6
205
8.9
131
Ease of Use
7.9
207
8.5
134
Ease of Setup
7.4
152
8.7
93
Ease of Admin
8.0
139
8.9
90
Quality of Support
8.9
200
9.2
128
Has the product been a good partner in doing business?
8.9
137
9.2
89
Product Direction (% positive)
8.8
199
8.7
132
Features by Category
Metrics
7.7
30
9.0
66
7.4
29
8.9
65
7.2
27
8.4
43
7.6
29
8.9
42
7.4
29
8.7
41
7.5
24
8.6
53
7.8
21
8.8
53
7.9
29
9.1
68
7.2
26
9.0
40
Reporting
7.2
32
8.6
46
7.8
28
8.8
41
7.2
28
8.8
60
7.0
29
8.7
50
6.9
23
8.2
37
7.5
22
8.1
53
8.1
20
9.3
67
Other
6.3
27
Feature Not Available
7.1
23
Feature Not Available
6.5
23
Feature Not Available
8.5
27
8.9
70
8.4
24
8.9
55
6.8
19
Feature Not Available
6.7
22
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.9
34
8.9
68
6.6
29
Feature Not Available
7.4
35
9.1
71
7.6
35
8.8
72
Functionality
7.5
23
Not enough data
8.3
23
Not enough data
8.5
23
Not enough data
8.3
23
Not enough data
7.6
22
Not enough data
7.0
22
Not enough data
Diverse Extraction Points
7.5
23
Not enough data
Analytics
8.1
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
8.3
7
Not enough data
6.7
6
Not enough data
5.6
6
Not enough data
Administration
8.3
7
Not enough data
4.4
6
Not enough data
7.9
8
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
68
8.3
20
7.9
62
7.0
18
Functionality
8.9
89
8.8
19
8.4
90
8.5
20
8.4
91
8.8
20
9.0
91
8.8
20
8.4
88
8.6
20
Development
9.2
20
Not enough data
8.6
15
Not enough data
Management
8.6
17
Not enough data
8.8
20
Not enough data
Integration Options
8.3
7
Not enough data
8.5
8
Not enough data
8.2
11
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
73
|
Verified
8.4
70
|
Verified
8.8
95
|
Verified
9.0
77
|
Verified
7.8
64
|
Verified
7.8
36
8.5
83
|
Verified
8.5
67
|
Verified
7.8
34
8.3
40
|
Verified
7.3
23
Feature Not Available
Campaign Activity
8.7
82
|
Verified
8.5
72
|
Verified
Feature Not Available
8.7
75
|
Verified
8.4
61
|
Verified
8.2
61
|
Verified
9.0
79
|
Verified
9.0
75
|
Verified
8.1
61
|
Verified
7.9
34
Feature Not Available
7.6
35
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adverity and Funnel are categorized as ETL Tools, Marketing Analytics, and Digital Analytics
Unique Categories
Adverity is categorized as SAP Store, Big Data Integration Platforms, E-Commerce Data Integration, Google Workspace for Marketing, Data Extraction, and E-Commerce Analytics
Funnel has no unique categories
Reviews
Reviewers' Company Size
Adverity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
56.9%
Information Technology and Services
5.0%
Online Media
3.8%
Consumer Goods
3.8%
Telecommunications
2.5%
Other
28.0%
Marketing and Advertising
42.4%
Information Technology and Services
6.0%
Retail
5.3%
Internet
4.6%
Consumer Goods
3.3%
Other
38.4%
Most Helpful Reviews
Adverity
Most Helpful Favorable Review
Verified User in Veterinary
Adverity's functional richness to customise dashboards as well as the personal contact and support that is available in our preferred language.
Most Helpful Critical Review
Beatriz M.
Verified User in Information Technology and Services
The complexity of the platform regarding the rules that you can add and the technical part. When you need to create a Bundle in order to have several datastreams connected. We would recommed to integrate a way without the Bundle so that you can avoid...
Funnel
Most Helpful Favorable Review
Verified User in Internet
Funnel is great to pull performance data across all your teams needs into one place. It offers a high level overview of cross channel spend and performance and avoid wasting time within each specific ad platform.
Most Helpful Critical Review
Shabnam M.
Verified User in Marketing and Advertising
So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily
Verified User in Veterinary
Adverity's functional richness to customise dashboards as well as the personal contact and support that is available in our preferred language.
Verified User in Internet
Funnel is great to pull performance data across all your teams needs into one place. It offers a high level overview of cross channel spend and performance and avoid wasting time within each specific ad platform.
Beatriz M.
Verified User in Information Technology and Services
The complexity of the platform regarding the rules that you can add and the technical part. When you need to create a Bundle in order to have several datastreams connected. We would recommed to integrate a way without the Bundle so that you can avoid...
Shabnam M.
Verified User in Marketing and Advertising
So sensitive to minor differences in UTM links Not extremely intuitive when it comes to creating graphs or keeping track of campaigns easily
Discussions
Where is the data stored?
2 comments
BA
On your Big Query or on your adverity accountRead more
We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?
2 comments
BA
I am unable to provide a translation for imperative verbs.Read more
Why do I need a professional service when I can build my own API connection?
2 comments
BA
Adverity is easier than build your own API connectionRead more
Which advertising platforms does Funnel support?
1 comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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