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- Adobe Experience Manager Assets
- Aprimo
- Adobe Experience Manager Assets-vs-Aprimo
Compare Adobe Experience Manager Assets and Aprimo 
At a Glance
Market Segments
Mid-Market (41.7% of reviews)
Enterprise (47.4% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Adobe Experience Manager Assets
Star Rating
(12)4.4 out of 5
Market Segments
Mid-Market (41.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Experience Manager AssetsAprimo
Star Rating
(143)4.3 out of 5
Market Segments
Enterprise (47.4% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Aprimo excels in file types support, scoring 9.3 compared to Adobe Experience Manager Assets' 8.3. Reviewers mention that Aprimo's ability to handle a wider variety of file formats enhances their asset management capabilities.
- Reviewers mention that Aprimo's expiration feature is particularly strong, with a score of 9.2, while Adobe Experience Manager Assets lags behind at 6.9. Users say this functionality helps them manage asset lifecycles more effectively.
- G2 users highlight that Aprimo's quality of support is rated at 8.8, which is notably higher than Adobe Experience Manager Assets' 7.9. Users report that responsive support has been crucial for their operational efficiency.
- Users on G2 indicate that Adobe Experience Manager Assets shines in product direction, achieving a perfect score of 10.0, while Aprimo scores 8.8. Reviewers mention that this reflects Adobe's commitment to continuous improvement and innovation.
- Reviewers mention that Aprimo's organizational interface is rated at 9.0, slightly lower than Adobe Experience Manager Assets' 9.3. Users say that the intuitive layout of Adobe's interface enhances their overall user experience.
- Users report that both platforms offer solid integration capabilities, but Aprimo's integration with creative software scores 8.5, compared to Adobe's 7.7. Reviewers mention that this makes Aprimo a more appealing choice for teams heavily reliant on creative tools.
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Pricing
Entry-Level Pricing
Adobe Experience Manager Assets
No pricing availableAprimo
Digital Asset Management
Contact Us
SMART Digital Asset Management designed to store, organize, and distribute content efficiently across teams and systems. AI-powered metadata tagging, search, and automated workflows improve asset management while enforcing governance and compliance. Assets can be transformed, versioned, and delivered across channels with built-in rights management and performance tracking. Integrations with CMS, PIM, creative tools, and other platforms ensure seamless content access and reuse.
- Asset Repository & Lifecycle Management
- AI-Powered Asset Enrichment & Metadata
- AI-Based Asset Classification & Smart Tagging
Free Trial
Adobe Experience Manager Assets
No trial information availableAprimo
Free Trial is available
Ratings
Meets Requirements
9.4
8
8.7
109
Ease of Use
9.4
8
8.5
115
Ease of Setup
Not enough data
7.9
74
Ease of Admin
Not enough data
8.0
58
Quality of Support
7.9
8
8.9
102
Has the product been a good partner in doing business?
Not enough data
9.0
65
Product Direction (% positive)
10.0
9
8.9
109
Features by Category
Interface and Performance
8.5
9
8.9
72
9.3
9
8.6
70
8.5
8
8.8
75
8.5
9
8.8
74
8.7
9
7.9
67
Asset Management
8.3
9
9.2
74
7.7
8
8.7
74
7.6
9
8.5
69
8.0
9
8.6
71
6.9
8
9.0
69
7.9
8
8.2
65
7.8
9
8.4
62
9.0
8
8.4
65
Media Types
7.2
9
8.5
69
6.9
8
8.3
65
8.5
9
9.2
72
Administration
8.5
8
8.3
64
8.8
7
8.6
74
8.1
8
8.3
60
7.7
8
8.0
60
7.9
8
8.0
56
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Editing
Not enough data
6.7
16
Not enough data
7.7
16
Not enough data
6.5
17
Not enough data
6.6
16
Search
Not enough data
8.9
17
Not enough data
8.2
16
Not enough data
7.7
17
Not enough data
8.3
16
Permissions
Not enough data
9.0
16
Not enough data
8.5
16
Not enough data
8.3
16
Platform
Not enough data
7.9
16
Not enough data
7.3
16
Not enough data
7.3
17
Agentic AI - Brand Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Experience Manager Assets and Aprimo are categorized as Digital Asset Management
Unique Categories
Adobe Experience Manager Assets has no unique categories
Aprimo is categorized as Personalization, Brand Asset Management, E-Commerce Personalization, Marketing Resource Management, and Visitor Identification
Reviews
Reviewers' Company Size
Adobe Experience Manager Assets
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Aprimo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
25.0%
Retail
8.3%
Mining & Metals
8.3%
Marketing and Advertising
8.3%
Luxury Goods & Jewelry
8.3%
Other
41.7%
Marketing and Advertising
12.4%
Retail
7.3%
Banking
6.6%
Telecommunications
5.8%
Consumer Goods
5.8%
Other
62.0%
Most Helpful Reviews
Adobe Experience Manager Assets
Most Helpful Favorable Review
Joanne N.
Verified User in Consumer Goods
It has a user-friendly interface that makes it easier for technical and non-technical users to navigate and leverage its capabilities. Seamless integration with Adobe Experience Manager and other Adobe Experience Cloud applications.
Most Helpful Critical Review
Marilyn H.
Verified User in Broadcast Media
There are downsides that Ive noticed. Navigating through the platform is quite difficult. It requires some time for new users to get accustomed to it. There are instances where the platform becomes slow or unresponsive which is frustrating when trying to work.
Aprimo
Most Helpful Favorable Review
Rick K.
Verified User in Hospital & Health Care
Aprimo is simple enough to use without having a full time curator/librarian on staff to manage the digital assets. How it implements permissions is very straight forward and easy to manage. It is particularly helpful with InDesign packages... which is...
Most Helpful Critical Review
Verified User in Hospital & Health Care
I dislike how hard it is to find things, upload files, add files if you need to make a correction, find comments from reviewers and go back and change things as the project moves along
Joanne N.
Verified User in Consumer Goods
It has a user-friendly interface that makes it easier for technical and non-technical users to navigate and leverage its capabilities. Seamless integration with Adobe Experience Manager and other Adobe Experience Cloud applications.
Rick K.
Verified User in Hospital & Health Care
Aprimo is simple enough to use without having a full time curator/librarian on staff to manage the digital assets. How it implements permissions is very straight forward and easy to manage. It is particularly helpful with InDesign packages... which is...
Marilyn H.
Verified User in Broadcast Media
There are downsides that Ive noticed. Navigating through the platform is quite difficult. It requires some time for new users to get accustomed to it. There are instances where the platform becomes slow or unresponsive which is frustrating when trying to work.
Verified User in Hospital & Health Care
I dislike how hard it is to find things, upload files, add files if you need to make a correction, find comments from reviewers and go back and change things as the project moves along
Discussions
Adobe Experience Manager Assets has no discussions with answers
Is Aprimo cloud based?
2 comments
PT
Yes - Aprimo Digital Asset Management is a cloud-based platformRead more
What is aprimo used for?
2 comments
PT
Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the...Read more
What is digital asset and media management?
1 comment
PT
DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.
MM - Media...Read more
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