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- Adobe Advertising Cloud-vs-Google Ads
Compare Adobe Advertising Cloud and Google Ads 
At a Glance
Market Segments
Mid-Market (34.7% of reviews)
Small-Business (61.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Advertising Cloud
Star Rating
(99)3.7 out of 5
Market Segments
Mid-Market (34.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudGoogle Ads
Star Rating
(1,965)4.3 out of 5
Market Segments
Small-Business (61.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ads excels in Ad Creation and Editing with a score of 8.2, while Adobe Advertising Cloud falls behind at 7.0. Reviewers mention that Google Ads offers a more intuitive interface for creating ads, making it easier for small businesses to get started.
- Reviewers mention that Google Ads provides superior Paid Keyword Optimization with a score of 8.5 compared to Adobe's 7.9. Users on G2 appreciate the advanced tools Google Ads offers for keyword research and optimization, which they find essential for driving traffic.
- Users say that Google Ads shines in Budget Execution & Monitoring, scoring 8.0, while Adobe Advertising Cloud matches this score but lacks the same level of user-friendly features. Reviewers mention that Google Ads provides clearer insights into budget allocation and performance metrics.
- G2 users highlight that Google Ads has better Advanced Targeting Options with a score of 8.2, compared to Adobe's 7.2. Users report that the ability to target specific demographics and interests is more robust in Google Ads, leading to more effective campaigns.
- Reviewers mention that Google Ads offers a more effective Campaign Management experience, scoring 8.2 in Campaign Optimization versus Adobe's 7.8. Users appreciate the streamlined process for optimizing campaigns in Google Ads, which they find crucial for maximizing ROI.
- Users on G2 report that Google Ads has a more reliable Performance and Reliability rating of 8.6, while Adobe Advertising Cloud scores 7.3. Reviewers mention that Google Ads consistently delivers better uptime and faster response times, which is vital for time-sensitive campaigns.
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Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableGoogle Ads
No pricing availableFree Trial
Adobe Advertising Cloud
No trial information availableGoogle Ads
No trial information availableRatings
Meets Requirements
7.6
90
8.7
1,669
Ease of Use
6.8
88
7.5
1,672
Ease of Setup
6.2
48
7.3
868
Ease of Admin
7.2
49
7.8
843
Quality of Support
7.5
85
7.4
1,557
Has the product been a good partner in doing business?
7.7
50
8.1
824
Product Direction (% positive)
7.1
90
7.7
1,648
Features by Category
Channel Functionality
7.8
34
Not enough data
Platform Interoperability
8.3
6
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
7.6
48
|
Verified
Not enough data
7.8
46
|
Verified
Not enough data
8.0
47
|
Verified
Not enough data
7.7
27
Not enough data
7.7
38
|
Verified
Not enough data
8.1
27
Not enough data
8.0
48
|
Verified
Not enough data
8.0
48
|
Verified
Not enough data
7.5
40
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
Targeting
8.2
50
|
Verified
Not enough data
7.8
47
|
Verified
Not enough data
7.9
44
|
Verified
Not enough data
7.7
32
Not enough data
Platform
7.8
37
|
Verified
Not enough data
8.2
49
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
7.5
52
|
Verified
Not enough data
7.9
46
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
8.0
42
|
Verified
Not enough data
7.9
38
|
Verified
Not enough data
8.0
45
|
Verified
Not enough data
Campaign Management & Optimization
7.9
54
8.5
1364
7.4
51
7.8
1299
7.0
46
8.2
1347
7.2
39
8.1
1129
7.4
43
7.3
979
7.8
51
7.7
1101
7.2
49
8.2
1321
6.4
40
7.0
853
6.9
42
8.1
1100
7.5
30
8.0
978
8.0
52
8.0
1319
Analytics & Administration
7.9
55
8.4
1355
7.5
51
7.9
1220
8.0
55
8.3
1334
Platform
7.4
39
7.9
860
8.0
44
7.9
1211
7.6
48
7.8
1213
7.6
49
8.4
1246
7.3
53
8.6
1326
7.7
47
8.5
1086
7.4
45
8.2
1061
7.5
37
8.4
945
Authoring Tools
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
7.9
8
Not enough data
8.5
8
Not enough data
Publishing Tools
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Not enough data
Platform Interoperability
7.7(won by default)
5
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1(won by default)
53
|
Verified
Not enough data
8.2(won by default)
51
|
Verified
Not enough data
7.6(won by default)
48
|
Verified
Not enough data
7.8(won by default)
46
|
Verified
Not enough data
8.0(won by default)
47
|
Verified
Not enough data
7.7(won by default)
27
Not enough data
7.7(won by default)
38
|
Verified
Not enough data
8.1(won by default)
27
Not enough data
8.0(won by default)
48
|
Verified
Not enough data
8.0(won by default)
48
|
Verified
Not enough data
7.5(won by default)
40
|
Verified
Not enough data
9.0(won by default)
10
|
Verified
Not enough data
8.8(won by default)
10
|
Verified
Not enough data
Targeting
8.2(won by default)
50
|
Verified
Not enough data
7.8(won by default)
47
|
Verified
Not enough data
7.9(won by default)
44
|
Verified
Not enough data
7.7(won by default)
32
Not enough data
Platform
7.8(won by default)
37
|
Verified
Not enough data
8.2(won by default)
49
|
Verified
Not enough data
8.0(won by default)
51
|
Verified
Not enough data
7.5(won by default)
52
|
Verified
Not enough data
7.9(won by default)
46
|
Verified
Not enough data
8.2(won by default)
51
|
Verified
Not enough data
8.0(won by default)
42
|
Verified
Not enough data
7.9(won by default)
38
|
Verified
Not enough data
8.0(won by default)
45
|
Verified
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
7.6
48
|
Verified
Not enough data
7.8
46
|
Verified
Not enough data
8.0
47
|
Verified
Not enough data
7.7
27
Not enough data
7.7
38
|
Verified
Not enough data
8.1
27
Not enough data
8.0
48
|
Verified
Not enough data
8.0
48
|
Verified
Not enough data
7.5
40
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
Targeting
8.2
50
|
Verified
Not enough data
7.8
47
|
Verified
Not enough data
7.9
44
|
Verified
Not enough data
7.7
32
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
37
|
Verified
Not enough data
8.2
49
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
7.5
52
|
Verified
Not enough data
7.9
46
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
8.0
42
|
Verified
Not enough data
7.9
38
|
Verified
Not enough data
8.0
45
|
Verified
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Advertising Cloud and Google Ads are categorized as Paid Search Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Creative Management Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Social Media Advertising, and Display Advertising
Google Ads has no unique categories
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.8%
Internet
9.5%
Financial Services
4.2%
Computer Software
4.2%
Higher Education
3.2%
Other
42.1%
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
4.0%
Retail
3.0%
Other
51.4%
Most Helpful Reviews
Adobe Advertising Cloud
Most Helpful Favorable Review
Verified User in Health, Wellness and Fitness
The best part is that it syncs with the rest of the Adobe suite. It's bidding algorithm definitely works - I saw dramatic increases in ROI on my accounts.
Most Helpful Critical Review
Verified User in Internet
It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad...
Google Ads
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
I've only used adwords for my personal small business projects, not for my full-time employer. That said, I've had a pretty easy time setting it up, managing my campaigns, and analyzing the data. Plus, it obviously dovetails perfectly with Google Analytics,...
Most Helpful Critical Review
Verified User in Mental Health Care
Where do I start. They arbitrarily block your ads if they contain reference to certain health topics, for example. Not many hypnotherapists would exclude quit smoking service from their web page because it is a key service offered. Yet Google decide, every...
Verified User in Health, Wellness and Fitness
The best part is that it syncs with the rest of the Adobe suite. It's bidding algorithm definitely works - I saw dramatic increases in ROI on my accounts.
Kristin H.
Verified User in Higher Education
I've only used adwords for my personal small business projects, not for my full-time employer. That said, I've had a pretty easy time setting it up, managing my campaigns, and analyzing the data. Plus, it obviously dovetails perfectly with Google Analytics,...
Verified User in Internet
It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad...
Verified User in Mental Health Care
Where do I start. They arbitrarily block your ads if they contain reference to certain health topics, for example. Not many hypnotherapists would exclude quit smoking service from their web page because it is a key service offered. Yet Google decide, every...
Discussions
Adobe Advertising Cloud has no discussions with answers
What is the best we use Google ad more efficiently
3 comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
This question is asking about the number of Google Ads that can be displayed on a single webpage.
3 comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
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