Retail Intelligence Software Resources

Hi Gim, thank you very much for the question and we're very glad you asked! Here are some ways other Omnilytics users within the jewellery space identify trends Method #1: Regular monitoring of subcategory performance On a regular basis, monitor if certain subcategories (earrings, necklace, etc) show positive trend performance compared to the previous period. If certain subcategories show positive score from previous period and is still positive at present, it signals that they're on demand in the market. Method #2: Aspirational brands Filter to focus on aspirational brands or competitors brands if overall market seems too wide and some brands irrelevant. Next, identify certain details and similarities from the trending subcategories or aspirational brands' new ins, i.e. constellation theme, silhouettes direction (more dainty or more statement), colourful gemstones, etc. As always, a crucial step is to refer back to your own brand's DNA when translating the trends into products to maintain brand identity. We also highly encourage that you cross check with your own brand's historical sales data on what details work or have not worked (i.e. pearl details have never worked historically therefore a signal that this trend may not be suitable to be adopted by your brand) Bonus tip! Utilise keyword filter to limit the research to relevant brands or competitors. Demifine jewellery typically uses 925 silver material. So we can use keyword like "include: 925 silver" or "exclude: real gold". Alternatively, you can limit the price range based on the price range of demifine jewellery in the market. Hope this helps Gim! As always feel free to reach out to us via in-dashboard live chat support if you require any further assistance. We're always happy to help.