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The Top 20 Easiest To Use Personalization Software

See the top Personalization Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

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9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.0

9.6

Customer Segment Breakdown

Small Business

28%

Mid Market

45%

Enterprise

26%

Autobound

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.1

9.5

Meets Requirements

Average: 9.0

9.3

Customer Segment Breakdown

Small Business

35%

Mid Market

48%

Enterprise

17%

Evam

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.0

9.7

Customer Segment Breakdown

Small Business

21%

Mid Market

36%

Enterprise

42%

Brevo Marketing Platform

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

84%

Mid Market

12%

Enterprise

edrone

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.0

9.4

Customer Segment Breakdown

Small Business

73%

Mid Market

26%

Enterprise

Duda

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.6

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.0

8.9

Customer Segment Breakdown

Small Business

87%

Mid Market

10%

Enterprise

Dotdigital

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

42%

Mid Market

45%

Enterprise

13%

Contlo

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.0

8.9

Customer Segment Breakdown

Small Business

81%

Mid Market

18%

Enterprise

Netcore Customer Engagement and Experience Platform

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

17%

Mid Market

48%

Enterprise

35%

#10

Omnisend

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.0

8.9

Customer Segment Breakdown

Small Business

92%

Mid Market

Enterprise

#11

Customer.io

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 9.1

8.4

Meets Requirements

Average: 9.0

8.9

Customer Segment Breakdown

Small Business

62%

Mid Market

35%

Enterprise

#12

Iterable

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.1

8.6

Meets Requirements

Average: 9.0

8.5

Customer Segment Breakdown

Small Business

28%

Mid Market

55%

Enterprise

17%

#13

WebEngage

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

27%

Mid Market

56%

Enterprise

17%

#14

AB Tasty

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.1

8.7

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

17%

Mid Market

47%

Enterprise

36%

#15

AiTrillion

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 9.1

9.7

Meets Requirements

Average: 9.0

9.7

Customer Segment Breakdown

Small Business

94%

Mid Market

Enterprise

#16

Regie.ai

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.5

Ease of Use

Average: 9.1

8.6

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

32%

Mid Market

50%

Enterprise

18%

#17

Webtrends Optimize

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.7

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.0

9.4

Customer Segment Breakdown

Small Business

43%

Mid Market

39%

Enterprise

18%

#18

VWO Testing

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.1

8.6

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

26%

Mid Market

57%

Enterprise

17%

#19

Braze

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.4

Ease of Use

Average: 9.1

8.5

Meets Requirements

Average: 9.0

8.5

Customer Segment Breakdown

Small Business

19%

Mid Market

57%

Enterprise

24%

#20

Moosend

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

83%

Mid Market

13%

Enterprise