Online Marketplace Optimization Tools Resources

Helium 10 is a suite of software tools designed for Amazon sellers and e-commerce businesses. It provides a range of features and functionalities to help users with various aspects of their Amazon FBA (Fulfillment by Amazon) business, including product research, keyword research, listing optimization, and more. Here are some of the primary uses of Helium 10: Product Research: Helium 10 offers tools like Black Box and Xray that help users find profitable product ideas on Amazon by analyzing various product metrics, including sales data, competition, and profitability. Keyword Research: Cerebro and Magnet are tools within Helium 10 that assist in keyword research. They help users discover relevant keywords for their products and optimize their listings for better visibility in Amazon's search results. Listing Optimization: The software provides tools like Scribbles and Frankenstein to help sellers create and optimize their Amazon product listings, including titles, descriptions, and bullet points. This optimization can lead to higher rankings and conversion rates. Competitor Analysis: Helium 10 allows users to analyze their competitors on Amazon by providing insights into their product listings, keyword strategies, and sales performance. Amazon PPC (Pay-Per-Click) Advertising: Helium 10 offers tools for managing and optimizing Amazon PPC campaigns. This can help sellers increase their ad visibility, control costs, and drive more traffic to their products. Inventory Management: Users can track their inventory levels and monitor sales trends to ensure they have enough stock to meet customer demand without overstocking. Refund Genie: This tool helps sellers identify and claim reimbursements for lost or damaged inventory in Amazon's FBA program. Alerts: Helium 10 provides notifications and alerts to help users monitor their Amazon listings, including tracking changes in rankings, reviews, and other important metrics. Profit Analytics: The software offers profit calculation and analysis tools to help users understand their financial performance on Amazon. Overall, Helium 10 is a comprehensive toolkit designed to assist Amazon sellers with different aspects of their business, from product research to optimization and ongoing performance monitoring. It aims to help sellers increase their chances of success on the Amazon platform by providing valuable insights and automation tools.

It is an app that sits between common platforms - Shopify, Amazon Seller, etc. - and does a number of things. 1) creates simple, daily journal entries to track sales, COGS, amount owed you from the platform, amount paid, etc. 2) allows you to split/categorize the data using product lines, locations, etc., to suit your needs.