Best Live Commerce Software
Live commerce software helps companies promote and sell products online through live video streaming. Live shopping can be more engaging than traditional e-commerce, subsequently improving interactions between buyers and sellers. Better engagement may lead to increased conversion and improved online sales. This type of software can be used by marketing and sales professionals, influencers, and consumers who provide testimonials or demonstrations about products. Live commerce must be easily accessible to buyers and anyone interested in learning more about the product being presented. This allows sellers to use the software to track consumers that may be interested in buying their products in the future.
Live commerce software should not be confused with live stream software, which usually doesn’t provide features for online shopping. This type of software needs to integrate with e-commerce platforms to exchange product and sales data between the two solutions.
To qualify for inclusion in the Live Commerce category, a product must:
Best Live Commerce Software At A Glance
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- Overview
- Pros and Cons
- Seller Details
Bambuser is the world’s leading virtual commerce company with the largest customer base in its industry. Trusted by over 250 brands, Bambuser's international streaming services are available in 240 c
- Apparel & Fashion
- 45% Enterprise
- 32% Small-Business
- Overview
- Pros and Cons
- Seller Details
MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies unders
- Consumer Goods
- Marketing and Advertising
- 37% Mid-Market
- 33% Enterprise
965 Twitter followers
- Overview
- Pros and Cons
- Seller Details
Give store associates the best information to sell, support and delight shoppers
- 51% Small-Business
- 26% Enterprise
1,690 Twitter followers
- Overview
- Seller Details
eStreamly is a revolutionary video commerce platform that empowers businesses to turn your video content into an interactive, shoppable experience. We enable you to engage customers directly by making
- 68% Small-Business
- 32% Mid-Market
153 Twitter followers
- Overview
- Seller Details
Lengow is a leader in intelligent e-commerce solutions that help brands and retailers drive profitable growth across the digital shelf. By combining optimised product data with actionable market i
- 52% Small-Business
- 38% Mid-Market
- Overview
- Pros and Cons
- Seller Details
Channelize.io is an end-to-end Live Video Commerce enabler that enables E-Commerce Brands globally to add Live Shopping Experiences within their Websites and Mobile Apps. Our Platform can be easily in
- 85% Small-Business
- 15% Mid-Market
46 Twitter followers
- Overview
- Pros and Cons
- Seller Details
Boutir is an all-in-one, full-featured commerce platform for businesses to start and scale their online and offline businesses. With our industry leading technology, mobile-first solutions, and mobili
- 50% Small-Business
- 50% Mid-Market
151 Twitter followers
- Overview
- Pros and Cons
- Seller Details
Salesfloor is a customer engagement platform designed to drive more conversations & recommendations, and more sales and loyalty. It is the only platform on the market that unifies virtual shopping
- 42% Mid-Market
- 33% Enterprise
397 Twitter followers
- Overview
- Pros and Cons
- Seller Details
CommentSold is the North American leader of live selling technology, with over 4,000 retailers, more than 150M items sold, and $3.5B+ in lifetime GMV. CommentSold’s technology continues to provide bus
- Owner
- Business Owner
- Retail
- Apparel & Fashion
- 100% Small-Business
- 1% Enterprise
195 Twitter followers
- Overview
- Seller Details
Between (previously known as Supersales) is a virtual shopping platform that helps retailers bring the human connection to their eCommerce experience. Our live video chat drives higher-value online pu
- Retail
- 53% Small-Business
- 20% Enterprise
2 Twitter followers
- Overview
- Seller Details
StoryStream is the all-in-one User Generated and Social Shopping Experience platform for global brands and retailers. We solve the challenge of engaging modern consumers who seek authentic and person
- Automotive
- Retail
- 49% Enterprise
- 34% Mid-Market
1,012 Twitter followers
- Overview
- Pros and Cons
- Seller Details
ABOUT SHOPSHOPS ShopShops is a global shopping app that mimics the fun of in-person shopping through the magic of livestream video. By enabling dynamic host sellers to grow a following based on their
- 43% Mid-Market
- 29% Small-Business
- Overview
- Pros and Cons
- Seller Details
A Category Strategy & Assortment Optimization solution you can trust. Our individualized, tailored-for-you AI platform empowers you to better understand and target your products and retail account
- 50% Enterprise
- 33% Small-Business
28 Twitter followers
- Overview
- Seller Details
Qiwio helps video loving business grow their brand, attract more leads and sales from their multi channel video marketing campaigns. Qiwio is a business video hosting platform that provides the righ
- 80% Small-Business
- 20% Mid-Market
- Overview
- Pros and Cons
- Seller Details
Skeepers connects brands and consumers through authentic experiences with our fully integrated one-stop-shop suite of UGC solutions. With Skeepers, brands authentically nurture consumer relationships,
- 60% Mid-Market
- 20% Enterprise
200 Twitter followers
- Overview
- Pros and Cons
- Seller Details
Sell like a pro with the leading live shopping software Use our live shopping solution to connect with your audience and establish trust. Selling products becomes fun and engaging. Your live sho
- 60% Mid-Market
- 20% Enterprise
- Overview
- Pros and Cons
- Seller Details
They’ve created the first online platform for live streaming and home shopping shows with a built-in buying experience. With their TSL Seller iOS app, you can go live via your desktop and use the powe
- 83% Small-Business
- 17% Mid-Market
- Overview
- Pros and Cons
- Seller Details
Upmesh is the ultimate end-to-end social commerce management system for Facebook and Instagram. We empower live sellers and social sellers with a full suite of solutions including comment selling, a
- 43% Mid-Market
- 43% Small-Business
- Overview
- Pros and Cons
- Seller Details
Degpeg is a Cloud-based Live Commerce platform, which adds and enhances online selling & marketing of any product /services through better customer experience by multi-streaming on both web &
- 60% Small-Business
- 40% Mid-Market
143 Twitter followers
- Overview
- Seller Details
Dibsly is a Live Shopping Assistant and comment selling system that helps fulfilling orders from Facebook comments automatically, making it easier for any individual to start their own Live Shopping s
- 75% Small-Business
- 25% Mid-Market
- Overview
- Seller Details
ELISA is a revolutionary platform that combines the power of e-commerce and live streaming to create an engaging and interactive shopping experience for customers. ELISA offers a unique way for busine
- 67% Mid-Market
- 33% Enterprise
- Overview
- Pros and Cons
- Seller Details
Giosg is a Sales Acceleration Platform that combines live chat, chatbots, AI, and interactive content to help companies build engaging online experiences that turn website visitors into sales — fast.
- 55% Small-Business
- 36% Mid-Market
545 Twitter followers
- Overview
- Pros and Cons
- Seller Details
Reimagine merchandise planning, buying, and allocation with Increff Merchandising Software. Built for small and medium B2B and B2C brands and retailers, this algorithm-driven SaaS-based tool performs
- Apparel & Fashion
- Retail
- 39% Enterprise
- 30% Mid-Market
210 Twitter followers
- Overview
- Pros and Cons
- Seller Details
With Klarna, you only need one solution to offer all the popular payment methods, saving you both time and money on administration.
- Retail
- Apparel & Fashion
- 81% Small-Business
- 10% Enterprise
59,725 Twitter followers
- Overview
- Pros and Cons
- Seller Details
LiSA is on a mission to bring the most joyful and seamless live shopping experiences to online shops across the globe. We believe that we are on the cusp of a new era of e-commerce. One where social i
- 75% Small-Business
- 25% Enterprise
59 Twitter followers
- Overview
- Pros and Cons
- Seller Details
At Social+, we are on a mission to redefine social networking by providing brands with all the technology they need to deliver curated, engaging and privacy-first social experiences directly within th
- 44% Mid-Market
- 44% Small-Business
492 Twitter followers
- Overview
- Seller Details
Consumers today do not have the same confidence to buy online as they do in-store because eCommerce lacks the human touch and we are on a mission to change that.
- 100% Small-Business
- Overview
- Pros and Cons
- Seller Details
Videeo provides retailers with best-in-class technology and deep subject matter expertise for a quick, successful launch into video commerce and even faster ROI. Videeo’s acclaimed live selling softwa
- 50% Enterprise
- 50% Small-Business
195 Twitter followers
- Overview
- Pros and Cons
- Seller Details
ciValue helps retailers accelerate growth with the ultimate SaaS solution to seize media and data monetization opportunities. Already globally serving retailers from Food, Drug & Specialty vertica
- 50% Mid-Market
- 50% Small-Business
- Overview
- Pros and Cons
- Seller Details
Firework offers enterprise grade live-shopping and a shoppable video platform that is powering brands, retailers, and publishers worldwide, including Walmart, Samsung, L'Oréal, Unilever, Olaplex, and
- 67% Small-Business
- 33% Enterprise
823 Twitter followers
- Overview
- Seller Details
GhostRetail brings in-store shopping online for the world’s most customer-obsessed retailers, with 1-1 live video connecting associates with shoppers. www.ghostretail.com
- 100% Small-Business
- Overview
- Seller Details
Immerss' Digital Clienteling platform revolutionizes the online shopping experience by facilitating one-on-one video chats and co-shopping sessions between brands and their customers. With this innov
- 50% Mid-Market
- 50% Small-Business
- Overview
- Pros and Cons
- Seller Details
E-commerce stores shouldn't be static. Loup maximizes conversion for brands, by enabling personalized user shopping journey with interactive videos. - Bring your best performing videos from social a
- 100% Small-Business
- Overview
- Seller Details
- 100% Small-Business
- Overview
- Seller Details
Onebeat created an AI-driven retail technology that uses short-term predictions to translate customer behavior into real-time day-to-day actions that maximize sell-through and overall sales.
- 50% Small-Business
- 50% Enterprise
- Overview
- Pros and Cons
- Seller Details
We've made the live streaming experience more simple and more profitable than even selling in person. With all the benefits of Facebook Live or YouTube Live, our live streaming features make it easy t
- 100% Enterprise
- Overview
- Seller Details
Popshop Live re-imagines the mobile e-commerce experience by bringing immersive and entertaining real-time boutique shopping straight to your phone. Popshop Live is a mobile, live-streaming marketplac
- 50% Mid-Market
- 50% Small-Business
- Overview
- Pros and Cons
- Seller Details
Syte is the world’s first product discovery platform. Powered by visual AI, we’re spearheading the evolution of eCommerce by enabling brands and retailers to seamlessly connect shoppers with products
- Retail
- Apparel & Fashion
- 41% Enterprise
- 38% Mid-Market
712 Twitter followers
- Overview
- Pros and Cons
- Seller Details
Toolio is a Merchandising Platform for the next-generation of retailers. By seamlessly integrating to your tech stack, automating critical merchandising and inventory planning workflows, and enabling
- 60% Small-Business
- 40% Mid-Market
- Overview
- Seller Details
Arvia turns your eCommerce into a social shopping destination with Livestream and One-to-One Video Shopping solutions. With Arvia Live Video Shopping, you can engage with your shoppers in real time a
- 53% Small-Business
- 29% Mid-Market
26 Twitter followers
- Overview
- Seller Details
Blaash.io, is a data-led SaaS platform designed to help eCommerce brands increase their sales. Our platform is equipped with automated content generation capabilities that use engaging video-led featu
- 100% Small-Business
- Overview
- Pros and Cons
- Seller Details
buywith is an immersive patented livestream shopping platform and creator marketplace enabling retailers and brands to engage with new audiences, and increase sales through influencer-led One-to-Many
- 100% Small-Business
105 Twitter followers
- Overview
- Pros and Cons
- Seller Details
- 100% Small-Business
- Overview
- Seller Details
Eyrene is a SaaS for automatically recognizing goods on the shelves in retail food chains. This solution reduces the time of the merchandiser's visit to the point of sale since there is no need to cou
- 100% Small-Business
- Overview
- Pros and Cons
- Seller Details
Flieber is a multichannel inventory planning platform helping modern commerce brands make smarter inventory decisions, faster. With Flieber, brand operators can embrace the power of data-driven de
- Retail
- 64% Small-Business
- 36% Mid-Market
57 Twitter followers
- Overview
- Seller Details
FluentPSF is a paperless Work Order management system for the shopfloor manufacturing segment.
- 100% Mid-Market
106 Twitter followers
- Overview
- Seller Details
Increase e-commerce sales with the Flux Panda live selling solution. With Flux Panda you can start live selling in minutes. Use the Flux Panda SDK to add live streaming to your e-commerce website, or
- 100% Small-Business
- Overview
- Seller Details
Discover continuous data-driven insights to optimise hotel performance.
- 100% Enterprise
482 Twitter followers
- Overview
- Seller Details
GoLive is an end-to-end platform capable of combining the innovative power of Live Stream Shopping with Real-time Behavioural Analytics
- 100% Mid-Market
289 Twitter followers
- Overview
- Seller Details
Introducing Instasell - the ultimate video commerce solution for brands looking to increase website conversions, NPS, engagement, and LTV. With Instasell, brands can easily create shoppable videos and
- 100% Small-Business
- Overview
- Seller Details
Onlive.site is a website plugin that delivers an immersive, sales-efficient digital retail experience. It serves as a video commerce software solution designed to enhance customer engagement and conve
- 100% Small-Business
- Overview
- Pros and Cons
- Seller Details
Plobal Apps is a comprehensive AI-powered mobile commerce platform, which enables online stores to scale mobile revenues, increase conversions and boost retention using fully native mobile apps. We b
- 44% Enterprise
- 33% Mid-Market
513 Twitter followers
- Overview
- Seller Details
95% of website visitors don't convert. Reactive turns visitors into customers on e-commerce stores through live streamed shopping events.
- 100% Small-Business
- Overview
- Pros and Cons
- Seller Details
Retailisation is a SaaS platform that monitors product inventory levels within a network (wholesale to retail or retail to retail). With Retailisation you can connect your supply to your points of s
- 67% Small-Business
- 33% Mid-Market
- Overview
- Seller Details
The VUSION Retail IoT platform combines the most advanced Electronic Shelf Labels technology, IoT ultra low-power communication infrastructure, high resolution color displays, sensors, active NFC, ult
- 100% Small-Business
- Overview
- Pros and Cons
- Seller Details
With SHOPLINE, merchants harness a Unified Commerce platform merging online and offline channels, enabling seamless global sales while ensuring an integrated customer experience. 1. Themes & Onli
- 50% Mid-Market
- 50% Small-Business
347 Twitter followers
- Overview
- Pros and Cons
- Seller Details
SPS Commerce Assortment streamlines how you manage item attributes by providing one central location that meets the in store, e-commerce and distribution center formats and requirements of all trading
- 100% Small-Business
- Overview
- Seller Details
Whatnot: Buy, Sell & Go Live
- 100% Small-Business
- Overview
- Pros and Cons
- Seller Details
Bring the magic of television to your webinars, events, and town halls with Brandlive, your platform for creating elevated video experiences. Whether it’s monthly webinars, product launches, investo
- Apparel & Fashion
- 48% Mid-Market
- 28% Enterprise
- Overview
- Seller Details
Buyers Toolbox AP offers professional grade planning tools for the retail industry. Easy to deploy and to learn, cost-effective yet feature rich configurations provide top-down, middle-out and bottom
- Retail
- 60% Mid-Market
- 20% Enterprise
- Overview
- Seller Details
Coming in 2019, the Planning Robot offers the next evolution in merchandise planning. Powered by artificial intelligence, the Robot learns with you to correct irregularities, smooth data history, and
- Overview
- Seller Details
Confer With is a breakthrough live video shopping platform, combining live video & eCommerce for brands and retailers. It offers an immersive, one-to-one shopping experience that connects website
- 100% Small-Business
- Overview
- Seller Details
Interactive and Shoppable Video Data Technology
- Overview
- Pros and Cons
- Seller Details
Dacast offers a fully integrated, self-service video platform for live video and on demand (VOD) streaming. The Dacast OVP lets broadcasters host video content and start streaming in minutes. Its whi
- 77% Small-Business
- 17% Mid-Market
- Overview
- Pros and Cons
- Seller Details
A unified commerce platform that helps you sell on both online and in-person (retail). We simplify your sales process across all channels, including online store, Shopee, Lazada, TikTok, Facebook, Ins
- 100% Mid-Market
313 Twitter followers
- Overview
- Seller Details
Emplifi Social Commerce Cloud help brands achieve higher conversion rates through innovative solutions by empowering them to: • Bring in-store and online experiences together with just one click with
- 49% Mid-Market
- 31% Enterprise
- Overview
- Pros and Cons
- Seller Details
eyezon is a live video shopping sandbox, which brings human interaction into modern shopping through personal on demand live streaming.
- 50% Enterprise
- 50% Small-Business
- Overview
- Seller Details
Livestream Shopping, offered by Immerss, is software designed to reshape e-commerce dynamics for brands. With this solution, brands can seamlessly host captivating interactive events directly on their
- Overview
- Seller Details
KWI is the industry’s only true omnichannel platform for specialty retailers. KWI helps brands maximize sales by delivering delightful online and in-store shopper experiences using mobile-first and gl
- 100% Mid-Market
65 Twitter followers
- Overview
- Seller Details
Limitless provides a location aware data platform that combines location store & social data in a light to no touch cloud platform. By combining location and sales data limitless connects the cust
- 100% Small-Business
- Overview
- Seller Details
- Overview
- Seller Details
INTERACTIVE VIDEO CLOUD FOR LIVE EXPERIENCE Let Livery power your live stream and enjoy worry-free low latency, synchronisation and interactive video without breaking the bank. We created Livery to be
- Overview
- Pros and Cons
- Seller Details
Build awareness, community and sales with the first fully integrated Live Shopping solution.
- 100% Mid-Market
438 Twitter followers
- Overview
- Pros and Cons
- Seller Details
Vimmi provides a unified multichannel e-commerce platform for online brands and retailers to streamline their e-commerce activities across various channels, including social media and key marketplaces
- 100% Enterprise
- Overview
- Pros and Cons
- Seller Details
At o9 Solutions, we transform enterprise planning from slow and siloed to AI-powered and fully integrated. Our breakthrough o9 Digital Brain platform enhances end-to-end decision-making, empowering or
- 39% Small-Business
- 33% Enterprise
1,106 Twitter followers
- Overview
- Seller Details
Pixyle’s image recognition software detects fashion items in images. We make visual content shoppable. It's accurate, powerful and integrates seamlessly with any tech stack. We help fashion retailers
- Apparel & Fashion
- 69% Small-Business
- 15% Enterprise
65 Twitter followers
- Overview
- Seller Details
Plushvie provides and AR powered virtual try-on & video shopping experience for Luxury E-Commerce. Buyers can virtually TRY the products in Realtime when they're shopping on video call.
- Overview
- Seller Details
INSIDE is a cloud based live chat and customer engagement platform.
- 100% Small-Business
- Overview
- Seller Details
ReadySet is an immersive, all-in-one VR software for product manufacturers, retailers and researchers to innovate. It is designed to assist in the retail planning process by allowing clients to easily
- 100% Small-Business
- Overview
- Seller Details
ReelUp is a shoppable video platform that helps Shopify brands boost conversions by turning product videos into interactive, add-to-cart experiences. Easy to integrate, mobile-friendly, and built to k
- Overview
- Pros and Cons
- Seller Details
RELEX Solutions delivers a unified platform for retail, manufacturing, and supply chain planning, enabled by proven AI technology. We help retailers, manufacturers, and consumer goods companies optimi
- Retail
- 56% Enterprise
- 33% Mid-Market
1,609 Twitter followers
- Overview
- Seller Details
At Shop LIT Live, we’re driving solutions to bridge the gap between offline and online shopping and provide the best experience for consumers.
- Overview
- Pros and Cons
- Seller Details
Skeepers connects brands and consumers through authentic experiences with our fully integrated one-stop-shop suite of UGC solutions. With Skeepers, brands authentically nurture consumer relationships,
- Community Manager
- Cosmetics
- Food & Beverages
- 57% Small-Business
- 26% Mid-Market
200 Twitter followers
- Overview
- Seller Details
The Smartzer video tagging platform adds hotspots to your videos. Make anything in your video clickable through our beautiful customisable interactive overlay. The interactive overlay is automatically
759 Twitter followers
- Overview
- Pros and Cons
- Seller Details
SnapCall is redefining customer support by enabling quicker ticket resolution and boosting overall satisfaction (OSAT) with AI-driven video communication. Integrated with platforms like Zendesk, Servi
- 67% Enterprise
- 33% Small-Business
- Overview
- Seller Details
STAGE TEN is an advanced video production platform for live streaming to YouTube, Facebook, Twitch, and Twitter - controlled from your Chrome browser. Simply drag-and-drop feeds from webcams, smartpho
618 Twitter followers
- Overview
- Pros and Cons
- Seller Details
SymphonyAI Retail/CPG is the only provider of end-to-end, integrated AI-powered Merchandising, Marketing, and Supply Chain Solutions for Retailers & CPG Manufacturers. Simply put, we are Retail.
- Information Technology and Services
- 50% Small-Business
- 33% Enterprise
484 Twitter followers
- Overview
- Seller Details
TCS Optumera™ AI-powered retail optimization suite, helps to optimize merchandising and supply chain decisions in an integrated manner.
- 100% Small-Business
582,357 Twitter followers
- Overview
- Seller Details
Terrific offers a white-label live shopping platform designed to revolutionize e-commerce by blending dynamic social interaction with seamless online shopping. It empowers brands to host live shopping
- Overview
- Pros and Cons
- Seller Details
- Apparel & Fashion
- Retail
- 88% Small-Business
- 8% Mid-Market
164 Twitter followers
- Overview
- Seller Details
Vibe IQ is a pre-commerce cloud platform that brings together product teams, merchandising, and sales. Our mission is to empower end users with technology that enable connected creativity.
- 100% Enterprise
- Overview
- Seller Details
Visulon’s proven GoToMarket system for the world’s largest brand names accelerates their seasonal Line Planning, Visual Assortment Planning along with entirely data-driven SKU plans for margin, IMU,
- 100% Enterprise
- Overview
- Seller Details
Whisbi provides a mobile-first conversational sales & marketing platform for B2C enterprises. Our solution creates an opportunity for Sales & Marketing professionals to increase sales convers
- Automotive
- Telecommunications
- 61% Enterprise
- 22% Mid-Market
11,378 Twitter followers
Learn More About Live Commerce Software
What is Live Commerce Software?
Live commerce software or live shopping solutions is an e-commerce platform enabling real-time interactions between buyers and sellers through live video streaming. This software allows merchants to showcase their products to potential customers in real time, and engage with them through live chat and messaging. It also allows customers to see live demos, ask questions, and place orders directly through the platform during the live stream.
Live commerce software typically includes features such as product catalogs, payment processing, chat and messaging capabilities, and real-time analytics tools to track performance metrics. Some platforms offer built-in marketing and promotional tools to help merchants drive sales and boost engagement. This type of software is increasingly becoming popular in various industries, including fashion, beauty, electronics, and home goods, where customers often want to see products in action before making a purchase. Live commerce platforms aim to bring an in-store experience right to the door of online shopping.
What are the Common Features of Live Commerce Software?
Live commerce software typically includes a range of features that enable real-time interactions between buyers and sellers through live video streaming. Here are some of the most popular features:
Live video streaming: This is a key feature of live commerce software that allows merchants to showcase their new product demonstration to potential customers in real time.
Chat and messaging: Live commerce software, through chat and messaging capabilities, allow customers to interact and ask questions to merchants in real-time during the live stream.
Product catalogs: Live commerce software typically includes a product catalog where merchants can list their products and publish product information such as pricing, product descriptions, and images.
Payment processing: Live commerce software enables customers to purchase products during the live stream through a link to the product on the website. It typically includes payment processing features that enable secure and seamless transactions.
Shoppable video: Live commerce software also helps create shoppable video formats, including in-stream shoppable videos, where the video is embedded within the content. It allows viewers to purchase the product featured in the video.
Analytics and reporting: Analytics and reporting capabilities in live commerce software help measure different performance metrics, such as the number of viewers, engagement rates, and sales conversion rates.
Marketing and promotion: This software offers built-in marketing and promotional tools to help merchants drive sales and boost engagement, such as discount codes and social media sharing features.
Mobile compatibility: Live commerce software is often designed to be a mobile-friendly interface, allowing customers to access live streams and make purchases using their mobile devices.
E-commerce platform integration: Live commerce software can integrate with existing e-commerce platforms, to provide merchants with a seamless and comprehensive solution.
Interactive features: It also includes interactive features such as polls, quizzes, and games to create a fun and memorable live selling and shopping experience.
What are the Benefits of Live Commerce Software?
Live commerce software offers several benefits for both merchants and customers. Here are some of the key benefits of using this software:
Real-time interaction: Live commerce software enables interactions between merchants and customers, allowing customers to ask questions, receive feedback, and get a better understanding of the product, all in real time.
Improved customer experience: Using live commerce software is highly engaging. It provides customers with an interactive and personalized shopping experience, helping increase customer engagement and boost sales.
Improved conversions: It enables merchants to showcase their products in an interactive and engaging way, which drives customers to make a purchase.
Cost effective: This type of software can be more cost effective than traditional marketing methods such as TV commercials or print ads, making it an attractive option for e-commerce businesses of all sizes.
Brand building: It can help merchants build their brands by improving brand awareness and recognition. Brands can also differentiate themselves from their competitors and gain a competitive advantage.
Who Uses Live Commerce Software?
Live commerce software is used by a wide range of businesses and industries using this technology to promote their products and services. Here are some examples of the types of businesses that use this software:
Retailers: Retailers use live commerce software to showcase their products in real time and interact with customers in a more personalized way. This includes fashion, beauty, and home goods retailers.
E-commerce platforms: E-commerce platforms integrate live commerce software into their platforms to provide customers with a more immersive and interactive shopping experience.
Influencers: Live commerce software is used by influencers to monetize their social media following by showcasing products and services to their audience in real time. This includes fashion, beauty, and lifestyle influencers.
Service providers: Service providers such as fitness trainers, cooking instructors, makeup artists, and language teachers use live commerce software to provide real-time services to their clients.
What are the Alternatives to Live Commerce Software?
The following are some alternatives to live commerce software.
Social commerce platforms: Though social commerce platforms can’t replace live commerce software fully, these tools have the potential to conduct live stream shopping, but only on social networking sites. Platforms such as Facebook, Instagram, or Youtube can conduct live broadcasts, and influencers can host product demos through Facebook live and Instagram live shopping. They also have shoppable links that redirect to the product website for customers to make a purchase.
Software Related to Live Commerce Software
Related solutions that can be used together with live commerce software include:
E-commerce platforms: Live commerce software can work in conjunction with e-commerce platforms.
Users can utilize e-commerce software to build their e-commerce website or storefront and then use live commerce solutions to integrate with their website. This can help users host live streaming sessions directly from their e-commerce website and post product links in the live chat to redirect customers to the website. This automatically helps increase traffic to the website and improve conversion.
Challenges with Live Commerce Software
Live commerce software has become increasingly popular for businesses. However, it is a relatively new concept in the market. Some of the key challenges associated with live commerce software that companies face include:
Technical issues: Live commerce software helps create live streams, which need a good internet connection and rely heavily on the smooth functioning of other integrated systems. Technical issues, such as software bugs, can disrupt the entire user experience. This can be frustrating for both the business and the customer.
Complex setup: Setting up live commerce software isn’t easy. Businesses may need to invest in additional tech stacks such as video and audio equipment, human resources, and software which can be costly and time-consuming.
Limited audience: Live commerce software is still a relatively new concept in the e-commerce world, and not all customers are familiar with or comfortable with it. This limits the potential audience for businesses using live commerce solutions.
How to Buy Live Commerce Software
Requirements Gathering (RFI/RFP) for Live Commerce Software
It’s essential to pick the right live commerce software for a business. Gathering individual requirements and comparing them with the features provided by the vendor makes the task easier. Some live commerce platforms offer advanced features but impose restrictions per different price packages. At the same time, others might be a very basic plan to offer the minimum required feature. For example, small businesses might go for a basic plan, but it would limit a few important features like payment processing, checkout, or reporting and analytics, for which users have to make extra investments. Hence it is essential to understand how new software can fit into an existing tech stack and what problem it would address.
Compare Live Commerce Software Products
Create a long list
A long list helps refine software products with must-have live commerce software features such as live video streaming, chats and messaging, marketing and promotion, reporting and analytics, etc. Some other things to consider while creating a long list could be the product's popularity, the price offered for product add-ons, schemes for upgrading, and 24/7 customer service support.
Create a short list
A short list narrows down the long list of buyers and helps them make a constructive decision on which software to opt for. Short lists are more specific to the exact need of the buyer, mapped with the features offered by the product. For example, buyers looking for live commerce software to only integrate with their e-commerce platform should keep multi-channel software that can sell across mobile apps and social media channels out of the list.
Conduct demos
Demos are an essential part of the entire software implementation process. It ensures that the live commerce software runs smoothly and is compatible with the existing business systems. It allows buyers to ask questions about the software's features and guarantees that the software vendor is entirely transparent about their offerings.
Selection of Live Commerce Software
Choose a selection team
A team of in-house IT personnel, marketing managers, e-commerce experts, and end users must be part of the selection process. Along with senior management, this selection team is responsible for selecting the right software and checking the entire live commerce software onboarding process. Buyers can also outsource technical consultants with domain-specific expertise to give constructive recommendations and suggestions in this process.
Negotiation
To successfully negotiate, the buyer must carefully analyze the final offering provided by two or more live commerce software vendors. There are chances that vendors might offer similar software with similar features. In this case, the only differentiator may be the price provided by the vendor. The deciding factor during final selection in case of similar pricing might depend on product add-ons, unique customization, customer support post-implementation, etc.
Final decision
In most cases, the senior management or head of the marketing department decides to select the software after carefully going through all the documented insights provided by the team during the product testing process. It is also essential to investigate all the vendor's terms and conditions beforehand to avoid any last-minute confusion.
Live Commerce Software Trends
Increased use of mobile devices
Mobile devices have become the primary way people access the internet and engage with businesses. As a result, more companies are adopting mobile-first live commerce strategies, such as live shopping apps (iOS or Android) and mobile-friendly live streaming platforms.
Integration with social media platforms
Social media platforms such as Facebook, Instagram, and TikTok have become popular channels for live commerce. Many businesses are integrating live commerce software with social media platforms to reach a wider audience and increase engagement.
Gamification
Gamification is a significant trend in live commerce as businesses seek to make the experience more engaging, enjoyable, and interactive. This can involve incorporating games, quizzes, and challenges into the live commerce experience to keep customers engaged and interested to the end of the live stream.
AI and automation
Advances in artificial intelligence (AI) and automation are enabling live commerce software to offer more personalized experiences for customers. AI-powered chatbots can help customers navigate the live commerce experience and make intelligent recommendations based on their customer preferences.
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