Customer Data Platforms (CDP) Resources
Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Customer Data Platforms (CDP)
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, topics to contrast viewpoints, and reports from industry data.
Customer Data Platforms (CDP) Articles
Simplifying Customer Data Platforms and Introducing Its Attributes on G2
50+ Customer Data Statistics for Successful Marketing Plans
Retail Media Advertising Trends in 2022
2021 Trends in Martech and Adtech
How to Balance Consumer Privacy and Personalization in Marketing
The G2 on Martech: Continued Growth of CDPs and How They Leverage AI
Customer Data Platforms (CDP) Glossary Terms
Customer Data Platforms (CDP) Discussions
<p><span style="background-color: transparent; color: rgb(0, 0, 0);">We’re a small but growing tech startup trying to better manage our </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">customer data</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> across marketing, product, and sales. Right now, everything’s scattered across tools and spreadsheets.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">We’re exploring </span><a href="https://www.g2.com/categories/customer-data-platform-cdp" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"><strong>Customer Data Platforms (CDPs)</strong></a><span style="background-color: transparent; color: rgb(0, 0, 0);"> that can help us unify data, improve personalization, and drive smarter campaigns without needing a giant data team to manage it.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">We’re hoping to find a solution that:</span></p><ul><li><span style="background-color: transparent;">Connects easily with our existing tools (email, CRM, analytics, etc.)</span></li><li><span style="background-color: transparent;">Gives actionable insights and audience segments we can actually use</span></li><li><span style="background-color: transparent;">Is affordable and lightweight enough for a lean startup</span></li><li><span style="background-color: transparent;">Can scale as we grow, without forcing us into an expensive enterprise plan</span></li></ul><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Here are some of the top players I’ve been looking at on G2:</span></p><ol><li><a href="https://www.g2.com/products/insider/reviews" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"><strong>Insider</strong></a><span style="background-color: transparent;"> — Strong marketing automation + CDP combo, but is it manageable for a small team?</span></li><li><a href="https://www.g2.com/products/bloomreach-bloomreach/reviews" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"><strong>Bloomreach</strong></a><span style="background-color: transparent;"> — Known for personalization, but is it too enterprise-heavy for startups?</span></li><li><a href="https://www.g2.com/products/webengage/reviews" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"><strong>WebEngage</strong></a><span style="background-color: transparent;"> — Looks promising for retention and engagement — any small startup stories?</span></li><li><a href="https://www.g2.com/products/fullstory/reviews" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"><strong>Fullstory</strong> </a><span style="background-color: transparent;">— More product analytics + CDP — does it work well if you’re early-stage?</span></li><li><a href="https://www.g2.com/products/dotdigital/reviews" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"><strong>Dotdigital</strong></a><span style="background-color: transparent;"> — Seems email-centric; how well does its CDP layer work for startups?</span></li></ol><p><span style="background-color: transparent; color: rgb(0, 0, 0);">If you’re at a small tech startup and have tried any of these (or others), I’d love to hear:</span></p><ul><li><span style="background-color: transparent;">Why did you pick that platform?</span></li><li><span style="background-color: transparent;">How was the setup and learning curve?</span></li><li><span style="background-color: transparent;">What wins or challenges have you faced so far?</span></li><li><span style="background-color: transparent;">Any standout features or big gaps?</span></li></ul><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Real-world advice from people in the trenches is way more valuable than just reading vendor sites. Thanks in advance for sharing! </span></p>
How can Insider create more interactive and engaging experiences on Email?