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The Top 17 Easiest To Use Account-Based Web and Content Experiences Software

See the top Account-Based Web and Content Experiences Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

RELAYTO

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.8

Ease of Use

Average: 8.7

9.4

Meets Requirements

Average: 8.8

9.4

Customer Segment Breakdown

Small Business

61%

Mid Market

24%

Enterprise

15%

HubSpot Marketing Hub

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.5

Ease of Use

Average: 8.7

8.7

Meets Requirements

Average: 8.8

8.6

Customer Segment Breakdown

Small Business

54%

Mid Market

40%

Enterprise

FlippingBook

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.7

9.2

Meets Requirements

Average: 8.8

9.1

Customer Segment Breakdown

Small Business

58%

Mid Market

31%

Enterprise

11%

DemandScience

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.3

Ease of Use

Average: 8.7

9.0

Meets Requirements

Average: 8.8

8.9

Customer Segment Breakdown

Small Business

20%

Mid Market

59%

Enterprise

22%

Warmly

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.1

Ease of Use

Average: 8.7

9.6

Meets Requirements

Average: 8.8

9.3

Customer Segment Breakdown

Small Business

89%

Mid Market

11%

Enterprise

Hushly

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.2

Ease of Use

Average: 8.7

9.1

Meets Requirements

Average: 8.8

9.1

Customer Segment Breakdown

Small Business

13%

Mid Market

61%

Enterprise

25%

Demandbase One

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.4

Ease of Use

Average: 8.7

8.5

Meets Requirements

Average: 8.8

9.0

Customer Segment Breakdown

Small Business

19%

Mid Market

49%

Enterprise

32%

TrenDemon

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.5

Ease of Use

Average: 8.7

9.2

Meets Requirements

Average: 8.8

9.3

Customer Segment Breakdown

Small Business

20%

Mid Market

52%

Enterprise

27%

Outgrow

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.6

Ease of Use

Average: 8.7

8.4

Meets Requirements

Average: 8.8

8.9

Customer Segment Breakdown

Small Business

82%

Mid Market

15%

Enterprise

#10

PathFactory

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.5

Ease of Use

Average: 8.7

8.4

Meets Requirements

Average: 8.8

9.0

Customer Segment Breakdown

Small Business

13%

Mid Market

49%

Enterprise

37%

#11

Salesforce Marketing Cloud Personalization (formerly Interaction Studio)

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.5

Ease of Use

Average: 8.7

8.7

Meets Requirements

Average: 8.8

9.3

Customer Segment Breakdown

Small Business

19%

Mid Market

55%

Enterprise

25%

#12

Foundry ABM

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.2

Ease of Use

Average: 8.7

8.6

Meets Requirements

Average: 8.8

8.4

Customer Segment Breakdown

Small Business

18%

Mid Market

64%

Enterprise

18%

#13

Ion

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.5

Ease of Use

Average: 8.7

8.3

Meets Requirements

Average: 8.8

8.5

Customer Segment Breakdown

Small Business

15%

Mid Market

42%

Enterprise

43%

#14

D&B Rev.Up ABX

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.5

Ease of Use

Average: 8.7

9.1

Meets Requirements

Average: 8.8

9.1

Customer Segment Breakdown

Small Business

33%

Mid Market

41%

Enterprise

26%

#15

Uberflip a PathFactory Company

7.5

Overall Usability Score

7.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.3

Ease of Use

Average: 8.7

7.9

Meets Requirements

Average: 8.8

8.1

Customer Segment Breakdown

Small Business

13%

Mid Market

56%

Enterprise

31%

#16

Jabmo

7.2

Overall Usability Score

7.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.1

Ease of Use

Average: 8.7

8.4

Meets Requirements

Average: 8.8

7.8

Customer Segment Breakdown

Small Business

Mid Market

55%

Enterprise

40%

#17

Folloze

7.0

Overall Usability Score

7.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.7

7.1

Meets Requirements

Average: 8.8

8.5

Customer Segment Breakdown

Small Business

23%

Mid Market

37%

Enterprise

40%