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Best Enterprise Account-Based Advertising Software

Julie Jung
JJ
Researched and written by Julie Jung

Products classified in the overall Account-Based Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Account-Based Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Account-Based Advertising category.

In addition to qualifying for inclusion in the Account-Based Advertising Software category, to qualify for inclusion in the Enterprise Business Account-Based Advertising Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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12 Listings in Enterprise Account-Based Advertising Software Available

(1,836)4.4 out of 5
Optimized for quick response
7th Easiest To Use in Account-Based Advertising software
View top Consulting Services for Demandbase One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase is a platform that integrates with various systems and tools to provide account intelligence, orchestration tools, and intent data, helping sales and marketing teams identify and prioritize target accounts.
    • Users like the platform's ease of use, its ability to organize accounts by intent, its integration with Salesforce, and its ability to provide high potential leads and quality of the lead, which aids in proactive outreach.
    • Users reported that the platform can seem reactive rather than proactive, does not use AI as much as expected, has a steep learning curve for new users, and sometimes has tricky filtering options when connected to CRMs.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    201
    Lead Generation
    188
    Intent Data
    169
    Insights
    168
    Integrations
    131
    Cons
    Learning Curve
    64
    Steep Learning Curve
    56
    Complexity
    44
    Learning Difficulty
    44
    Not Intuitive
    43
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Demandbase One features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.4
    Campaign Measurement
    Average: 8.3
    8.1
    Attribution
    Average: 7.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,620 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,020 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase is a platform that integrates with various systems and tools to provide account intelligence, orchestration tools, and intent data, helping sales and marketing teams identify and prioritize target accounts.
  • Users like the platform's ease of use, its ability to organize accounts by intent, its integration with Salesforce, and its ability to provide high potential leads and quality of the lead, which aids in proactive outreach.
  • Users reported that the platform can seem reactive rather than proactive, does not use AI as much as expected, has a steep learning curve for new users, and sometimes has tricky filtering options when connected to CRMs.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
201
Lead Generation
188
Intent Data
169
Insights
168
Integrations
131
Cons
Learning Curve
64
Steep Learning Curve
56
Complexity
44
Learning Difficulty
44
Not Intuitive
43
Demandbase One features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.4
Campaign Measurement
Average: 8.3
8.1
Attribution
Average: 7.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,620 Twitter followers
LinkedIn® Page
www.linkedin.com
1,020 employees on LinkedIn®
(1,080)4.3 out of 5
Optimized for quick response
11th Easiest To Use in Account-Based Advertising software
View top Consulting Services for 6sense Revenue Marketing
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    6sense is a sophisticated Revenue AI solution designed to assist organizations in creating, managing, and converting their sales pipeline into revenue. By leveraging advanced analytics and artificial

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 57% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • 6sense Revenue Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    203
    Ease of Use
    160
    Lead Generation
    158
    Features
    141
    Insights
    123
    Cons
    Steep Learning Curve
    98
    Learning Curve
    80
    Learning Difficulty
    76
    Inaccurate Data
    74
    Complexity
    56
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • 6sense Revenue Marketing features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    7.9
    Campaign Measurement
    Average: 8.3
    7.4
    Attribution
    Average: 7.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,164 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,622 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

6sense is a sophisticated Revenue AI solution designed to assist organizations in creating, managing, and converting their sales pipeline into revenue. By leveraging advanced analytics and artificial

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 57% Mid-Market
  • 35% Enterprise
6sense Revenue Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
203
Ease of Use
160
Lead Generation
158
Features
141
Insights
123
Cons
Steep Learning Curve
98
Learning Curve
80
Learning Difficulty
76
Inaccurate Data
74
Complexity
56
6sense Revenue Marketing features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
7.9
Campaign Measurement
Average: 8.3
7.4
Attribution
Average: 7.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,164 Twitter followers
LinkedIn® Page
www.linkedin.com
1,622 employees on LinkedIn®

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(227)4.3 out of 5
8th Easiest To Use in Account-Based Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influentia

    Users
    • Marketing Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 45% Mid-Market
    • 41% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Madison Logic Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    30
    Customer Support
    23
    Lead Generation
    20
    Helpful
    18
    Insights Value
    13
    Cons
    Missing Features
    10
    Lead Quality
    7
    Poor Lead Quality
    7
    Campaign Management
    6
    Frustrating User Experience
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Madison Logic Platform features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
    8.4
    Campaign Measurement
    Average: 8.3
    7.7
    Attribution
    Average: 7.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    New York, NY
    Twitter
    @madisonlogic
    1,584 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    377 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influentia

Users
  • Marketing Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 45% Mid-Market
  • 41% Enterprise
Madison Logic Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
30
Customer Support
23
Lead Generation
20
Helpful
18
Insights Value
13
Cons
Missing Features
10
Lead Quality
7
Poor Lead Quality
7
Campaign Management
6
Frustrating User Experience
6
Madison Logic Platform features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.1
8.4
Campaign Measurement
Average: 8.3
7.7
Attribution
Average: 7.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
2005
HQ Location
New York, NY
Twitter
@madisonlogic
1,584 Twitter followers
LinkedIn® Page
www.linkedin.com
377 employees on LinkedIn®
(713)4.4 out of 5
Optimized for quick response
10th Easiest To Use in Account-Based Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live

    Users
    • Marketing Manager
    • Marketing Specialist
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 58% Mid-Market
    • 21% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • DemandScience Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    50
    Helpful
    44
    Customer Support
    30
    Features
    30
    Lead Generation
    28
    Cons
    Learning Curve
    15
    Missing Features
    13
    Not Intuitive
    12
    Limitations
    11
    Steep Learning Curve
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • DemandScience features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
    8.7
    Campaign Measurement
    Average: 8.3
    8.1
    Attribution
    Average: 7.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Greater Boston, US
    Twitter
    @DemandScience
    310 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,085 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live

Users
  • Marketing Manager
  • Marketing Specialist
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 58% Mid-Market
  • 21% Enterprise
DemandScience Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
50
Helpful
44
Customer Support
30
Features
30
Lead Generation
28
Cons
Learning Curve
15
Missing Features
13
Not Intuitive
12
Limitations
11
Steep Learning Curve
11
DemandScience features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
8.7
Campaign Measurement
Average: 8.3
8.1
Attribution
Average: 7.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
2012
HQ Location
Greater Boston, US
Twitter
@DemandScience
310 Twitter followers
LinkedIn® Page
www.linkedin.com
1,085 employees on LinkedIn®
(149)4.4 out of 5
12th Easiest To Use in Account-Based Advertising software
View top Consulting Services for ZoomInfo Marketing
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including displ

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 40% Mid-Market
    • 35% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ZoomInfo Marketing is a B2B marketing tool that provides data enrichment, automation, targeting capabilities, and integration with major CRMs and marketing automation tools for planning campaigns and lead generation.
    • Reviewers like the advanced data features, intent data insights, lead scoring, and the ability to customize dashboards according to their needs, which helps in focusing on the most relevant leads and optimizing time and efforts.
    • Users mentioned that the data can sometimes be outdated or missing for niche roles, the platform can feel heavy, and the high and opaque pricing can be a disadvantage for small businesses and startups.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ZoomInfo Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    36
    Features
    36
    Lead Generation
    30
    Data Accuracy
    25
    Intent Data
    25
    Cons
    Expensive
    19
    Cost
    16
    Data Inaccuracy
    16
    Learning Curve
    15
    Complexity
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ZoomInfo Marketing features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.1
    8.2
    Campaign Measurement
    Average: 8.3
    7.9
    Attribution
    Average: 7.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,651 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,352 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including displ

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 40% Mid-Market
  • 35% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ZoomInfo Marketing is a B2B marketing tool that provides data enrichment, automation, targeting capabilities, and integration with major CRMs and marketing automation tools for planning campaigns and lead generation.
  • Reviewers like the advanced data features, intent data insights, lead scoring, and the ability to customize dashboards according to their needs, which helps in focusing on the most relevant leads and optimizing time and efforts.
  • Users mentioned that the data can sometimes be outdated or missing for niche roles, the platform can feel heavy, and the high and opaque pricing can be a disadvantage for small businesses and startups.
ZoomInfo Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
36
Features
36
Lead Generation
30
Data Accuracy
25
Intent Data
25
Cons
Expensive
19
Cost
16
Data Inaccuracy
16
Learning Curve
15
Complexity
11
ZoomInfo Marketing features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.1
8.2
Campaign Measurement
Average: 8.3
7.9
Attribution
Average: 7.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,651 Twitter followers
LinkedIn® Page
www.linkedin.com
4,352 employees on LinkedIn®
(91)4.8 out of 5
Optimized for quick response
3rd Easiest To Use in Account-Based Advertising software
View top Consulting Services for N.Rich
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Entry Level Price:€9,750.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketin

    Users
    No information available
    Industries
    • Computer Software
    • Hospital & Health Care
    Market Segment
    • 48% Mid-Market
    • 38% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • N.Rich Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    29
    Customer Support
    22
    Intent Data
    22
    Helpful
    16
    Analytics
    13
    Cons
    Integration Issues
    5
    Difficult Learning
    4
    Learning Curve
    4
    Limited Features
    4
    Limited Options
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • N.Rich features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.1
    9.0
    Campaign Measurement
    Average: 8.3
    8.5
    Attribution
    Average: 7.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    N.Rich
    Company Website
    Year Founded
    2015
    HQ Location
    Helsinki, FI
    Twitter
    @NRICH_ABM
    15 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    126 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketin

Users
No information available
Industries
  • Computer Software
  • Hospital & Health Care
Market Segment
  • 48% Mid-Market
  • 38% Enterprise
N.Rich Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
29
Customer Support
22
Intent Data
22
Helpful
16
Analytics
13
Cons
Integration Issues
5
Difficult Learning
4
Learning Curve
4
Limited Features
4
Limited Options
4
N.Rich features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.1
9.0
Campaign Measurement
Average: 8.3
8.5
Attribution
Average: 7.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
N.Rich
Company Website
Year Founded
2015
HQ Location
Helsinki, FI
Twitter
@NRICH_ABM
15 Twitter followers
LinkedIn® Page
www.linkedin.com
126 employees on LinkedIn®
(125)4.6 out of 5
Optimized for quick response
2nd Easiest To Use in Account-Based Advertising software
View top Consulting Services for Influ2
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Influ2’s contact-level advertising platform lets you target decision-makers within your key accounts, revealing exactly who engages with your ads. Deliver relevant, personalized content based on inten

    Users
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 19% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Influ2 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Targeting
    34
    Audience Targeting
    30
    Customer Support
    29
    Lead Generation
    24
    Ease of Use
    23
    Cons
    Ad Issues
    6
    Integration Issues
    6
    Learning Curve
    5
    Poor Reporting
    5
    Reporting Issues
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Influ2 features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.1
    8.9
    Campaign Measurement
    Average: 8.3
    8.4
    Attribution
    Average: 7.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Influ2
    Company Website
    Year Founded
    2017
    HQ Location
    New York, US
    Twitter
    @influ2_on
    406 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    125 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Influ2’s contact-level advertising platform lets you target decision-makers within your key accounts, revealing exactly who engages with your ads. Deliver relevant, personalized content based on inten

Users
  • Digital Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 19% Small-Business
Influ2 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Targeting
34
Audience Targeting
30
Customer Support
29
Lead Generation
24
Ease of Use
23
Cons
Ad Issues
6
Integration Issues
6
Learning Curve
5
Poor Reporting
5
Reporting Issues
5
Influ2 features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.1
8.9
Campaign Measurement
Average: 8.3
8.4
Attribution
Average: 7.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Influ2
Company Website
Year Founded
2017
HQ Location
New York, US
Twitter
@influ2_on
406 Twitter followers
LinkedIn® Page
www.linkedin.com
125 employees on LinkedIn®
(293)4.6 out of 5
Optimized for quick response
13th Easiest To Use in Account-Based Advertising software
View top Consulting Services for Metadata.io
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 67% Mid-Market
    • 19% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Metadata.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Efficiency
    9
    Time-saving
    9
    Automation
    8
    Ease of Use
    8
    Audience Targeting
    6
    Cons
    Ad Issues
    3
    Campaign Management
    3
    Complexity
    3
    Integration Issues
    3
    Ad Management
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Metadata.io features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Campaign Measurement
    Average: 8.3
    8.6
    Attribution
    Average: 7.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Metadata
    Company Website
    Year Founded
    2015
    HQ Location
    Broomfield, Colorado
    Twitter
    @metadataio
    767 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    138 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 67% Mid-Market
  • 19% Small-Business
Metadata.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Efficiency
9
Time-saving
9
Automation
8
Ease of Use
8
Audience Targeting
6
Cons
Ad Issues
3
Campaign Management
3
Complexity
3
Integration Issues
3
Ad Management
2
Metadata.io features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
8.8
Campaign Measurement
Average: 8.3
8.6
Attribution
Average: 7.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Metadata
Company Website
Year Founded
2015
HQ Location
Broomfield, Colorado
Twitter
@metadataio
767 Twitter followers
LinkedIn® Page
www.linkedin.com
138 employees on LinkedIn®
(512)4.3 out of 5
4th Easiest To Use in Account-Based Advertising software
View top Consulting Services for RollWorks Account-Based Platform
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    RollWorks is an account based marketing (ABM) and advertising platform that generates pipeline, speeds sales cycles, and drives revenue for B2B businesses by connecting account-based insights with mul

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 29% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • RollWorks is a platform that allows users to set up target lists and campaigns, run multiple campaigns at once, and check on them throughout the week in a dashboard.
    • Reviewers like the user-friendly interface, the ability to run multiple campaigns simultaneously, the easy access to campaign performance, the large set of integrations, and the great customer service.
    • Reviewers noted a steep learning curve, issues with targeting and audience matching with third-party tools like LinkedIn, problems with account lists not syncing correctly, less robust social media advertising capabilities, and slow reporting.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • RollWorks Account-Based Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    125
    Intent Data
    79
    Integrations
    67
    Audience Targeting
    66
    Customer Support
    65
    Cons
    Missing Features
    43
    Learning Curve
    41
    Campaign Issues
    35
    Ad Issues
    34
    Data Management
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • RollWorks Account-Based Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Campaign Measurement
    Average: 8.3
    7.6
    Attribution
    Average: 7.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    273 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    102 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

RollWorks is an account based marketing (ABM) and advertising platform that generates pipeline, speeds sales cycles, and drives revenue for B2B businesses by connecting account-based insights with mul

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 29% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • RollWorks is a platform that allows users to set up target lists and campaigns, run multiple campaigns at once, and check on them throughout the week in a dashboard.
  • Reviewers like the user-friendly interface, the ability to run multiple campaigns simultaneously, the easy access to campaign performance, the large set of integrations, and the great customer service.
  • Reviewers noted a steep learning curve, issues with targeting and audience matching with third-party tools like LinkedIn, problems with account lists not syncing correctly, less robust social media advertising capabilities, and slow reporting.
RollWorks Account-Based Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
125
Intent Data
79
Integrations
67
Audience Targeting
66
Customer Support
65
Cons
Missing Features
43
Learning Curve
41
Campaign Issues
35
Ad Issues
34
Data Management
28
RollWorks Account-Based Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.3
Campaign Measurement
Average: 8.3
7.6
Attribution
Average: 7.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
273 Twitter followers
LinkedIn® Page
www.linkedin.com
102 employees on LinkedIn®
(201)4.2 out of 5
14th Easiest To Use in Account-Based Advertising software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 64% Mid-Market
    • 18% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Foundry ABM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Analytics
    3
    Easy Integrations
    3
    Features
    3
    Integrations
    3
    Cons
    Learning Curve
    3
    Cluttered Layout
    2
    Complexity
    2
    Difficult Learning
    2
    Initial Difficulty
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Foundry ABM features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    7.8
    Campaign Measurement
    Average: 8.3
    7.3
    Attribution
    Average: 7.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Foundry
    Year Founded
    1964
    HQ Location
    Needham Heights, Massachusetts, United States
    Twitter
    @foundryidg
    13,842 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    936 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 64% Mid-Market
  • 18% Small-Business
Foundry ABM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Analytics
3
Easy Integrations
3
Features
3
Integrations
3
Cons
Learning Curve
3
Cluttered Layout
2
Complexity
2
Difficult Learning
2
Initial Difficulty
2
Foundry ABM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
7.8
Campaign Measurement
Average: 8.3
7.3
Attribution
Average: 7.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Foundry
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
Twitter
@foundryidg
13,842 Twitter followers
LinkedIn® Page
www.linkedin.com
936 employees on LinkedIn®
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Recotap is a next-generation AI-powered ABM Platform that helps B2B Marketers run Targeted and Personalised Account-Based engagement campaigns, at scale. Recotap is best suited for growing startup

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 43% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Recotap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    4
    Ease of Use
    4
    Personalization
    3
    ABM Management
    2
    Audience Targeting
    2
    Cons
    Limited Reporting
    3
    Design Limitations
    2
    Missing Features
    2
    Poor Reporting
    2
    Ad Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Recotap features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.1
    9.4
    Campaign Measurement
    Average: 8.3
    9.0
    Attribution
    Average: 7.8
    6.7
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Recotap
    Year Founded
    2018
    HQ Location
    Bangalore, Karnataka
    Twitter
    @recotap
    125 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Recotap is a next-generation AI-powered ABM Platform that helps B2B Marketers run Targeted and Personalised Account-Based engagement campaigns, at scale. Recotap is best suited for growing startup

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 43% Small-Business
  • 30% Mid-Market
Recotap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
4
Ease of Use
4
Personalization
3
ABM Management
2
Audience Targeting
2
Cons
Limited Reporting
3
Design Limitations
2
Missing Features
2
Poor Reporting
2
Ad Issues
1
Recotap features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.1
9.4
Campaign Measurement
Average: 8.3
9.0
Attribution
Average: 7.8
6.7
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Recotap
Year Founded
2018
HQ Location
Bangalore, Karnataka
Twitter
@recotap
125 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Jabmo, founded in 2014, is since September 2023 a brand of Expandi Group. Expandi Group is a global leader in AdTech, MarTech and Managed Services. Thanks to the integration of the Jabmo old platform

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 52% Mid-Market
    • 39% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Jabmo features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Campaign Measurement
    Average: 8.3
    7.2
    Attribution
    Average: 7.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Jabmo
    Year Founded
    2018
    HQ Location
    London, UK
    Twitter
    @JabmoABM
    1,344 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    23 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Jabmo, founded in 2014, is since September 2023 a brand of Expandi Group. Expandi Group is a global leader in AdTech, MarTech and Managed Services. Thanks to the integration of the Jabmo old platform

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 52% Mid-Market
  • 39% Enterprise
Jabmo features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.3
Campaign Measurement
Average: 8.3
7.2
Attribution
Average: 7.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Jabmo
Year Founded
2018
HQ Location
London, UK
Twitter
@JabmoABM
1,344 Twitter followers
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®