StackAdapt Discussions

Tactical

Tactical

Tactical

Big picture

As a programmatic native advertising platform, the core value proposition is centralized access to all native advertising exchanges and real-time bidding. This allows for: -- Automated bidding processes and auto optimization -- Frequency capping across all exchanges -- Transparency on where... Read more

Pioneered by companies like Facebook and Twitter, in-feed native advertising is the most common form of native ad. The primary reason for its wide adoption is the mobile-first approach and brands’ interest to drive users to their properties. In-feed native advertising encompasses promoted... Read more

The term native advertising is broad and it continues to evolve. When it first emerged, it was seen as a modern age advertorial. It is now viewed as a separate channel designed to deliver high-quality, value-adding branded content. In its Native Advertising Playbook, IAB mentions the core six... Read more

Programmatic native advertising serves each ad unit on an impression-by-impression level and leverages real-time data and decision making to ensure that the most relevant ad is placed on each site, creating a user experience that is unique to everyone on the web.

Native advertising is a form of advertising that integrates high-quality content into the organic experience of a given platform through native ad units that conform to the design and feel of the sites on which they display. This preserves the immersive user experience while producing... Read more