Optimizely Web Experimentation Pros and Cons

I like that it allows me to run multiple tests or experiments to rate or get an idea of how the experience will be for the client to surf through our website, and so be able to improve it. Review collected by and hosted on G2.com.

I don't have a specific thing I wouldn't say I dislike because it is helpful in my personal experience. Maybe one of the things I can mention about the subject is that it isn't very intuitive for new users. Review collected by and hosted on G2.com.

Trying out new things is really important for our business to grow. It's like the heartbeat of our company! Optimizely has played a big role in helping us do experiments in a more organised and focused way, which has helped our business to grow even more. Review collected by and hosted on G2.com.

Mainly documentation. Some users have expressed concerns about the quality and availability of customer support, as well as the comprehensiveness of the documentation provided. Review collected by and hosted on G2.com.

Creating global metrics based on the pages. Review collected by and hosted on G2.com.

Segmentation part is bit complecated to understand. Review collected by and hosted on G2.com.

Easy use, intuitive UI, and strong support (mostly) make Optimizely Web (including Performance Edge) an excellent product for anyone needing a powerful experimentation tool to conduct A/B testing and build a culture of experimentation. Optimizely also has a wealth of libraries plus a strong community where you can quickly find support for any implementation or integration issues. Review collected by and hosted on G2.com.

Price and support can sometimes be lacking depending on your account team. I use Optimiely on and off for the last 10+ years. I found that depending on the company, they might treat you differently. But that is also true for all B2B companies. Review collected by and hosted on G2.com.

Overall, Optimizely Web Experimentation provides a comprehensive suite of tools and features for businesses to conduct experiments, analyze data, and optimize their websites or web applications. It empowers teams to make data-driven decisions and improve user experiences, ultimately driving better business outcomes. Review collected by and hosted on G2.com.

Platform stability and updates: As with any software platform, there can be occasional issues related to platform stability, bugs, or updates. While Optimizely strives to provide a reliable and up-to-date experience, users may encounter occasional challenges or disruptions. Review collected by and hosted on G2.com.

Self-service is the most important for me as a Product Manager. I need minimal support from the engineering team to launch and monitor experiments. Review collected by and hosted on G2.com.

It's not enough for me to target a specific page as users who open this page may have different properties. I need much more focused targetting, otherwise, there's so much noise that I have to go into Looker and Mixpanel to slice the data. Review collected by and hosted on G2.com.

It scales according to the nead, you can create personalization for different user segments easily. Review collected by and hosted on G2.com.

it could get expensive for small startups and there is a learning curve for for new users on stuff like A/B testing. Review collected by and hosted on G2.com.

The setup was intuitive and allowed us to experiment on our website quickly. The built-in web editor has enabled even non-developers to get an experiment up and running. Review collected by and hosted on G2.com.

Our web-based platform utilizes Gatsby and we would like to see tighter compatibility with that tech stack. This does require a developer to be involved in 100% of all experiments run on that part of our tech stack. Review collected by and hosted on G2.com.

Instant, simple testing for web content. Review collected by and hosted on G2.com.

Need a good foundation in similar systems to use full potential. Review collected by and hosted on G2.com.

These guys have been at it for a while now. They know how to make it easy to access the results you're looking for. Review collected by and hosted on G2.com.

It's a bit pricey for mine. But if it gives you the insights you're looking for then it's a sound investment. Review collected by and hosted on G2.com.