Optimizely Web Experimentation Pros and Cons

The interface is clear and really easy to use. But what I really like is that there is a very good support network that can be called upon when needed. Review collected by and hosted on G2.com.

The only thing that springs to mind is a feature that can stop a test automaticaly when statistical significance is reached. Review collected by and hosted on G2.com.

The fact that it allows everyday people like me to be able to give their input without bias Review collected by and hosted on G2.com.

It can sometimes be time consuming when expressing views Review collected by and hosted on G2.com.

Optimizely has become a very intuitive platform! Since I began using the platform in 2018, it has increasingly improved and now offers many awesome features. Review collected by and hosted on G2.com.

The only update I would love to see is better analytics options. I know the platform is not to be as data-heavy as something like Tableau, but eve a UX refresh for faster snapshots would be nice Review collected by and hosted on G2.com.

how simple the UI is, and how it's been made with the regular user in mind Review collected by and hosted on G2.com.

Despite it being the best experimentation tool I have used, there are cheaper alternatives. Review collected by and hosted on G2.com.

Fast time to market. I can easily release a new experiment in minutes instead of days. Review collected by and hosted on G2.com.

Have to refresh the window many times to get interactive mode to work sometimes. Review collected by and hosted on G2.com.

Because of how simple it is to use,integrate,and implement,Optimizely Web Experimentation is a useful tool in my opinion. A/B and multi-variant tests can be quickly set up an drun by anyone,even without extensive coding experience, thanks to the user-friendly interface.With little coding knowledge,any web page can incorporate the Java Script snippet with ease.Furthermore,Optimizely easily integrates with a variety of analytics platforms, simplifying the tracking and analysis of test results. I can verify and optimize website functionality and user experience with Optimizely Web Experimentation's powerful combination of user-friendliness,efficient implementation,and seamless integration. Review collected by and hosted on G2.com.

The fact that Optimizely Web Experimentation doesn't have extensive server-side testing capabilities annoy me the most. Despite its superiority in client- side experimentation, the platform is not flexible enough or has enough powerful features to support extensive server-side testing. This leads to significant increases in testing complexity and decreases in efficiency due to the need for additional tools or complex workarounds.In addition ,the interface may be confusing and cluttered, making it difficult to find certain settings and features.This can cause confusion and frustration in addition to slowing down the testing process. Furthermore, customer support response times frequently fall short of expectations, which make it difficult for testers to address problems and causes delays in project deadlines. Review collected by and hosted on G2.com.

The main thing is like about the optimizely web experimentation is that, it is very user friendly and easy to visualise and see data Review collected by and hosted on G2.com.

One thing I dislike is, the font and design of the screen could have been improved Review collected by and hosted on G2.com.

I like to make decisions the ease of use, receiving data and the support of experimentation and offers a heat map with emerging sales helps us with intelligent learning and I also liked to implement changes through codes. Review collected by and hosted on G2.com.

It does everything very well, but the price is high. It is the only negative. Review collected by and hosted on G2.com.

The capacity to review performance improvement over time. This aspect has allowed us to optimise on pages that produce low levels of traffic. Whilst previously we may have waited several months to clarify whether its a statistical significant result, we can now take a differentiated view and see if test was better than control for a certain number of consecutive days. This, along with several similar features, have allowed us to do more in an optimisation capacity than would otherwise have been achievable. Review collected by and hosted on G2.com.

The customer support could be improved at times. Review collected by and hosted on G2.com.

No complex terminology. It has very intuitive design! Definitely worth a try Review collected by and hosted on G2.com.

Unless you don't want to experiment anything in your webpage. I highly recommend it. Review collected by and hosted on G2.com.