Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Verified User in Computer Software

Enterprise (> 1000 emp.)

2/27/2025

"Optimizely Web is Great: It's very powerful and easy to use"

5/5

What do you like best about Optimizely Web Experimentation?

Optimizely Web is very powerful, is easy to use has a great UX Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Working with Single Page Apps in Optimizely Web can be tricky and requires technical knowledge / dev involvement in certain cases Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

3/25/2025

"Optimizely Review"

3/5

What do you like best about Optimizely Web Experimentation?

The ability to build A/B tests across agnostic platforms. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Difficult support to get in the platform Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education

Mid-Market (51-1000 emp.)

7/30/2024

"One of the most holistic experimentation platforms available"

5/5

What do you like best about Optimizely Web Experimentation?

With Optimizely Web Experimentation anything is on the table to test. The platform is the most powerful testing and test analysis platform I have worked with in my career. Features like Project JavaScript have allowed for full customization of my experiments and have allowed me to filter out users who shouldn't see our tests. The Optimizely solutions team has been great at creating custom solutions when I have been limited. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The metrics, while powerful in what they can report, can be hard to read and understand sometimes. Some tests reach significance way faster than expected while some never do, even though third party significance calculators say otherwise. Review collected by and hosted on G2.com.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

10/24/2024

"Easy A/B Testing"

4.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely We Edxperiment is very easy to implement quick A/B tests and preview the experiment for Q/A and approval process. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Down side is quirkiness of connecting and intergrating systems. Review collected by and hosted on G2.com.

Vinayak S.

Programmer

Small-Business (50 or fewer emp.)

8/26/2024

"It was really unique and easy to use"

5/5

What do you like best about Optimizely Web Experimentation?

It was user friendly and real-time results were there Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing as such just UX can be improved just abit Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Data-Driven Decision Making

Problem: Many businesses rely on intuition or outdated data to make changes to their websites, leading to decisions that may not improve user experience or conversion rates.

Solution: Optimizely provides a structured way to test hypotheses through A/B testing, multivariate testing, and personalization. It enables you to make decisions based on real user data rather than guesswork. Review collected by and hosted on G2.com.

Justin C.

Senior Engineering Manager

Enterprise (> 1000 emp.)

8/20/2024

"Optimizely enables teams to easily run A/B experiments"

4/5

What do you like best about Optimizely Web Experimentation?

The ease-of-use and the UI is fantastic. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Client-side A/B testing is still a performance nightmare, no matter how many optimizations Optimizely makes. Review collected by and hosted on G2.com.

Chniber B.

Experimentation manager

Mid-Market (51-1000 emp.)

10/30/2024

"Good tool to manage our experimenta"

4/5

What do you like best about Optimizely Web Experimentation?

Handy tool and clear features to be used easily when managing the experiments Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Bit long period of time to load the dashboards Review collected by and hosted on G2.com.

Alan P.

Enterprise (> 1000 emp.)

4/26/2024

"Friendly application, easy to use and self intuitive interface"

4/5

What do you like best about Optimizely Web Experimentation?

The 'Extension' feature, where you can build a feature once and re-use across multiple experiences Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

That we have two environments per domain and we still need to rebuild a test from scratch when we move from 'staging' project to 'production' environment. Review collected by and hosted on G2.com.

Iurie N.

Software Engineer

Enterprise (> 1000 emp.)

8/13/2024

"I use them in the Dazn Player app"

3.5/5

What do you like best about Optimizely Web Experimentation?

What I like best about Optimizely Web Experimentation is its intuitive interface and powerful A/B testing capabilities that make it easy to optimize web experiences without needing deep technical expertise. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I dislike the steep learning curve for more advanced features and the relatively high cost, which might be a barrier for smaller businesses. Review collected by and hosted on G2.com.

Matthew B.

Web Developer

Enterprise (> 1000 emp.)

8/23/2024

"A Little Clunky But Works Well"

3/5

What do you like best about Optimizely Web Experimentation?

It's pretty straight forward to use and can be used in a couple different ways that make it very useful for general marketing purposes. Review collected by and hosted on G2.com.