Optimizely Web Experimentation Pros and Cons

The flexibility and ease of use and amount of features offered Review collected by and hosted on G2.com.

Downside of product is using the selector tool, as you have to inspect your site first to determine the correct element to grab. Review collected by and hosted on G2.com.

Optimizely itself is a great tool for both new and established CRO programmes. They are constantly upgrading and adding new services

My favourite thing about Optimizely is working with their talented workforce. When onboarding you have access to all the skill sets that you need Review collected by and hosted on G2.com.

As an out the box solution. There have been times where our website and Optimizely don’t immediately play nice. Review collected by and hosted on G2.com.

Simple to use interface for building and managing experiments at scale. Review collected by and hosted on G2.com.

At times the metrics and results can be difficult to interpret. Review collected by and hosted on G2.com.

Optimizely Web Experimentation makes it very quick and easy to better understand the users on our website. Review collected by and hosted on G2.com.

Sometimes, it is not totally user friendly and requires some development work to set up experiments, Review collected by and hosted on G2.com.

Its really simple to use. The onboarding was short and sweet. It gave us enough information to get started and we feel like we are learning something new about the tool each week. There regularly seems to be an update to the tool and each update is in the right direction. Review collected by and hosted on G2.com.

Not much to be honest. The personalisation campaigns still confuse me a little but that's becasue I've nevr really used them how they were intended to be used. Which is about to change anyway. Review collected by and hosted on G2.com.

It’s a really easy to use but in depth tool. Review collected by and hosted on G2.com.

The documentation is not the clearest or easiest to find. Review collected by and hosted on G2.com.

This is a great tool for simple a/b and mab test set ups. Easy to implement custom tests with specific segments and audiences. The results are easy to read and I particularly like the estimation of visitors needed to reach significance. This allows us to plan for longer test periods or consider alternate tests. Review collected by and hosted on G2.com.

Sometimes experiencing flashing issues. Also experience issues sometimes as the preview tool does not work unless incognito mode. Review collected by and hosted on G2.com.

Optimizely are pioneers for the best experimentation practices - from technological implementation to statistical understanding and methodology Optimizely is the best in class. Review collected by and hosted on G2.com.

UI could be more modern and feels a bit dated at times Review collected by and hosted on G2.com.

The top features are the customizable personalized UX with a strong marketing funnel approach (segmentation & targeting) that is extremely useful in producing what's asked for each customer. Also, the website performance focussed A/B testing keeps our organization more consistent with drastically changing the relative content for the better live as they come. Another aspect is the depth of analytics and insights dashboards/associated tools which keep us on track with KYU (know your user). Review collected by and hosted on G2.com.

The glaringly obvious downside is the pricey system especially when looking at it side by side with competitor software performing the same purposes. When asking senior management for approval, we always find it hard to sell the uniqueness or features of the platform in comparison to prove the need for exceeding our budgets.

It is also not the most user friendly platform for new users to intutitively pick up when exposed. You need to have used such systems before to have knowledge to get familar at a resonable pace. The compatability with our internal software is also challenging causing a lot of time and effort to be expended. Review collected by and hosted on G2.com.

Onboarding consultant made standing up the product easy. Review collected by and hosted on G2.com.

Challenging to get a backlog pipeline for tests to implement quickly. Review collected by and hosted on G2.com.