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4.6 out of 5
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Optimizely Web Experimentation
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Optimizely Web Experimentation
Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages
Quick AI Summary Based on G2 Reviews
Generated from real user reviews
Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)
Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)
Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)
Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)
Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)
Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)
Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)
Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)
Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)
Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)
407 Optimizely Web Experimentation Reviews
4.2 out of 5
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UI
Verified User in Internet
Mid-Market(51-1000 emp.)
Rating Updated ()
Original
What do you like best about Optimizely Web Experimentation?
the 50/50 testing capability and the test results are straight forward to read Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
nothing. Everything has been very easy to implement Review collected by and hosted on G2.com.
BB
Ben B.
Director of Marketing
Information Technology and Services
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Web Experimentation?
Really awesome tool. Install the script on your site and test away. No altering the script on your site... same snippet of code is used on every page, so an include works excellently. The editor is slick (though it does struggle with arranging content at times, which is when we just open up the html and do it directly). All around a great tool that has helped us optimize our pages. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
We're on the $80/month plan, which has just enough credits that we can do testing of interior pages (that don't get much traffic). We ran a test on the homepage and it used our monthly quota in about a week. Sadly, they don't have a mid-tier package. Instead you go from $80/month up to $400/month if you want a quota to do a lot of testing. Review collected by and hosted on G2.com.
AM
Verified User in Marketing and Advertising
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Web Experimentation?
The ease of use for those that are not coders. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
I dislike that they do not have traditional decks to help sell to clients. Review collected by and hosted on G2.com.
IB
Igor B.
Cofounder
Marketing and Advertising
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Web Experimentation?
Great WYSIWIG editor and strong support team. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
Because it's a technical product there are bugs. The solid support team is a big help when those issues arise. Review collected by and hosted on G2.com.
OC
Or C.
Vice President Operations
Non-Profit Organization Management
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Web Experimentation?
The ability to test your market segments with proof of concepts and design ideas. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
There is nothing that I dislike about this product. Review collected by and hosted on G2.com.
JK
Joshua K.
Growth Hacker
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Web Experimentation?
WYSIWYG interface pulls in web assets and lets you change them on the fly. Optimizely is perfect for quickly testing copy, colors, etc. It's relatively inexpensive to get started testing Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
It's not a full-fledged design tool. Once you start trying to redesign pages, formatting can get tricky. You'll need to live with a good deal of repetition and trial and error for more complex make-overs, BUT at least you won't need to wait on a designer and coder. Review collected by and hosted on G2.com.
ER
Erich R.
Co-founder & CSO
Internet
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Web Experimentation?
This tool is an excellent way of doing very complicated testing scenarios to determine the best variation of a specific page. Ability to run A/B, multivariate testing, etc. Excellent JavaScript API. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
Not much, this tool is pretty great. Review collected by and hosted on G2.com.
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