Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Wissam Y.

E-commerce Developer and Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

5/19/2014

"Optimizely is Great A/B Testing Tool"

4.5/5

What do you like best about Optimizely Web Experimentation?

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is. I like that you can test the product before purchasing anything and that you can see it in action right away without even signing up this makes this product so great and easy. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I dislike the limitations on the monthly visits, but still the product is worth it and love it and do help us a lot. Some people might find it difficult to understand but not me I thought its pretty simple and helpful. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

I recommend other users to try out the product before purchase, get used to it, learn it inside out to maximize its possibilities and so you can master it to make your conversion rate at its best. This product saved us a lot of time and increased our conversion rate by 50 percent and it is so easy to use. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely helps us improve conversions through A/B split testing so we know what works and what doesn't for our company. Most major companies use optimizely which gives us an idea on how good this product is. We will definitely continue to use it as it's proven to be useful. Review collected by and hosted on G2.com.

Jeremy R.

SEO Consultant

Marketing and Advertising

8/6/2014

"A/B Dead Simple"

4.5/5

What do you like best about Optimizely Web Experimentation?

I like the ability to pull up a page and tweak every aspect of it on a text and html level. It makes it possible for me to test out varieties of changes before going through the grueling process of getting the corporate site dev team to make the change to the page. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's pretty intuitive, but it doesn't prompt you out the gate to configure your goals. Don't forget that step otherwise it will default to just clicks vs a specific click. Review collected by and hosted on G2.com.

Martin H.

Head of SEO

Publishing

Mid-Market (51-1000 emp.)

12/3/2014

"Easy to use, great returns!"

5/5

What do you like best about Optimizely Web Experimentation?

Optimizely is great value for money and has really enabled us to see significant increases in conversions and revenue. And it's very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There aren't many cons to this tool, as long as you just want to set up simple a/b tests. When it comes to bigger changes, it gets a bit trickier. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

No reason not to at least try this tool. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We continue to run various a/b tests which enables us not only to improve but also to avoid losing potential customers had we just made the changes without testing. Review collected by and hosted on G2.com.

Guido T.

Sr Director Digital Analytics and Optimization

Enterprise (> 1000 emp.)

1/8/2015

"Powerful, detailed and budget friendly"

4.5/5

What do you like best about Optimizely Web Experimentation?

The product excel in its way of showing complex data with simple graphs Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

there are some improvements possible in the integration of the tool with other analytics tools Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

It a great tool when use for site optimization goals. The biggest advantage is the easy to use interface, the clear representation of the data collected and an inexpensive price Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

we are trying to improve our website performance through ab testing Review collected by and hosted on G2.com.

Jackie B.

Executive Vice President, Marketing & Product Planning

Mid-Market (51-1000 emp.)

10/13/2014

"Great A/B Testing"

4/5

What do you like best about Optimizely Web Experimentation?

The analytics to review A/B tests are very simple, and obvious when you should choose a winner or keep a test going. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

We originally thought that Optimizely was a platform that would allow us to make tests without developers, but some of our tests caused unforeseen issues with our site, and we needed to get our developers involved. Review collected by and hosted on G2.com.

Verified User

Mid-Market (51-1000 emp.)

6/16/2014

"Great Software / Easy to use"

4.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely makes creating A/B tests extremely simple. With almost no programming knowledge, you can start editing your web pages and testing different variations. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some of the more advanced features are harder to use. That is calling javascript triggers from optimizely, or setting goals that are not boolean. For example, we submit a hidden field with the amount of fields filled out in our form. There's no way to associate this value with the goal. It's only on or off. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Awesome tool. Does a great job testing simple things on your page. Getting it to run more advanced tests takes a little customization, but you can usually get there. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We use Optimizely to test everything on our site from button sizes, to verbage, to timing on popup items. It does extremely well on these. Review collected by and hosted on G2.com.

Chris L.

Founder & CEO

Small-Business (50 or fewer emp.)

4/2/2014

"Optimizely definitely helps with A/B Testing."

3.5/5

What do you like best about Optimizely Web Experimentation?

The best part about Optimizely is that it really helps you think through your A/B testing of your website. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I dislike how much code is involved. Sometimes the code gets to be complex when actually implementing it onto your website. They make it sound easier than it is. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Have a good coder on hand when you go to implement the optimizely codes. Otherwise it is really hard to make it work the way you want it. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We figure out what calls to action give us the best ROI. Review collected by and hosted on G2.com.

Brittany D.

Member of Governor Youngkin's Commission on Human Trafficking Prevention and Survivor Support

Enterprise (> 1000 emp.)

4/29/2014

"Optimizely"

4/5

What do you like best about Optimizely Web Experimentation?

Great tool for web companies that are trying to determine how to deploy a new feature or whether an existing feature is beneficial. You can use AB testing or multivariate testing to determine strategic ways to increase your conversion rates. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Overall Optimizely works great and is easy to use. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Easy tool for people with tech backgrounds or more limited tech backgrounds to use for AB testing of a website. Provides quick results that you can act on. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Trying to figure out the best way to deploy features or enhance existing ones to increase onsite conversion rates. Review collected by and hosted on G2.com.

Amber H.

Sr. Manager of eCommerce

Business Supplies and Equipment

Small-Business (50 or fewer emp.)

6/11/2014

"Easy to use Testing tool"

4/5

What do you like best about Optimizely Web Experimentation?

Easy to use; doesn't require any assistance from a developer. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I would appreciate more guidance on testing best practices, and an tool to estimate how long it will take for a test to reach statistical significance. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Take advantage of their free trial to test it out. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely allows for simple management of multiple front end optimization tests, which allow us to incrementally increase conversion rates. Review collected by and hosted on G2.com.