Optimizely Web Experimentation Pros and Cons

Optimizely makes it incredibly easy to run A/B tests and optimize digital experiences without heavy reliance on developers. The UI is intuitive, the reporting is clear, and the ability to personalize experiences at scale is a game changer. Review collected by and hosted on G2.com.

I wish they had native integrations with more analytics tools—it would streamline workflows and make data syncing even smoother. Review collected by and hosted on G2.com.

The results produced and the explanations of the different results for multi-variate experiments allows users from throughout the business to understand the variant performance without having to undertake complicated statistical analyses. Review collected by and hosted on G2.com.

Some implementation of the metrics used in experiments is technically difficult to implement and things like offline conversions etc can be tricky. Review collected by and hosted on G2.com.

Easy and simple, it has excellent support, the ease of implementation and integration has achieved a higher frequency of use, and I am surprised by its large number of functions, which are very functional. Review collected by and hosted on G2.com.

Well, the truth is that for a new collaborator it can be complicated at the beginning, but not to the extent of taking more than 1 week to learn. Review collected by and hosted on G2.com.

It is great to see results so clearly from the metrics defined for each test. The platform itself is very easy to use. Review collected by and hosted on G2.com.

It would be handy to see experimentation suggestions on the platform. Perhaps where there are indications of conversion drop off. Review collected by and hosted on G2.com.

It's a simple and effective way to run experiments and track results while encouraging teams to continuously explore improvements in the customer experience. This shift in mindset is fundamental to Optimizely. Review collected by and hosted on G2.com.

It can be quite expensive, making it more suited for larger organizations. Review collected by and hosted on G2.com.

There are pretty powerful configuration options, once you know where/what they are Review collected by and hosted on G2.com.

Having used other experimentation tools, I really dislike the Optimizely visual editor for setting up a new experiment.I find it hard to navigate and select the right elements. Review collected by and hosted on G2.com.

Technically advanced tool capable of managing complex tests that require good development skills Review collected by and hosted on G2.com.

Metrics management

Lack of preview mode

lack of explanation of statistical significance, which is not always consistent Review collected by and hosted on G2.com.

For us it's a very easy to use experimentation tool that always support the experiment setup we require and just works as expected. Added to that it has a very intuitive UI that makes it a breeze to setup multiple experiments in a short time. Review collected by and hosted on G2.com.

In all honesty; it's expensive, making it not an option for every client. Review collected by and hosted on G2.com.

Has great WYSIWYG editor, and JS and CSS editor, which makes editing very flexible for developers and non technical users. Can handle simple and robust tasks. Review collected by and hosted on G2.com.

Limitations on behavioral segmentation, without purchasing a higher tier. Review collected by and hosted on G2.com.

We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean on data but also to push this messaging to our CSuite. Review collected by and hosted on G2.com.

We’re too early for me to answer this. The training seems long and a bit overwhelming. Review collected by and hosted on G2.com.