Optimizely Web Experimentation Pros and Cons

Optimizely has gone through great efforts to ensure its interface is about as common-sensical as possible. The layout is clean and easy to follow and options are tied to specific Account, Project, Experiment and Variation levels in a way that's easy to pick up - and master. What I really like is how easy Optimizely makes it to just get testing. No matter how big the client, there are few barriers to just getting going already! Review collected by and hosted on G2.com.

There is a lack of control over certain events and custom goals. Many require programming work that isn't at a beginner level. While Optimizely often has documentation or links to its Optiverse, it can still require a fair amount of time and consultation to actually figure out what needs to be done. It would greatly help if there was the ability to simply have a guide: "Add Revenue Tracking - Step 1 - Do This, Step 2 - Do This, etc., etc. Review collected by and hosted on G2.com.

If you want to start up your testing program Optimizely should be the first part to start. It makes A/B testing very easy and it's setup makes sure that you can have your first test running within an hour. Review collected by and hosted on G2.com.

They could innovate even faster to make sure they will always be two steps ahead of the competition. Review collected by and hosted on G2.com.

There is so much to like about Optimizely that it's difficult to define one element.

We use it to run tests large and small, from making occasional use of the WYSIWYG editor to targeting users with tests based on users from specific sources at specific times of day, with heavily customised code.

I guess what I like best is that I can throw anything at it. As long as our developers can think of a solid way to implement an idea, Optimizely can handle it - and it hasn't let us down yet. Review collected by and hosted on G2.com.

The gulf between their Gold and Platinum plans.

There are many useful features in Platinum, but they do not warrant a monthly fee six times greater than the Gold plan. Review collected by and hosted on G2.com.

The ease of use is the most important aspect of the service in my opinion. For someone like me with zero web design experience it was still very easy to modify existing pages to create A/B tests. Review collected by and hosted on G2.com.

The actual designer tool seemed to work better for me on Firefox, on Chrome it was glitchy and inconsistent. Also, the worst part of Optimizely for me was that the design you created would shift/change, seemingly for no reason. You could set it up as desired and check it a few days later and the elements would have shifted, ruining the page. Review collected by and hosted on G2.com.

The ease in which I can collect analytics and make an informed decision about which version of my campaign I want to use. The analytics are extremely clear, so it's easy to share the data with members of other teams in my company. In general it's extremely easy to use, haven't involved a developer yet! Review collected by and hosted on G2.com.

The largest package with the most features is too expensive. We started with the free trial and decided it was worth paying roughly $80 per month for. Our company would only be willing to pay $150 or less for a full feature package so we will not be upgrading. Review collected by and hosted on G2.com.

A/B Testing and Goals. Also integration with GA Review collected by and hosted on G2.com.

Storing unnecessary data like old changes made Review collected by and hosted on G2.com.

Optimizely makes A/B testing super-approachable. Don’t believe me? Go to their website and type in any domain name, they will let you simulate A/B test with ease right from their homepage. The good part is, it’s not a gimmick. it really is that easy to get started Review collected by and hosted on G2.com.

If you get super-sophisticated with your testing, tracking things appropriately and ensuring data integrity is not always as easy as you’d hope it would be. Their support team is available, but they weren’t always able to help us debug the issue. Review collected by and hosted on G2.com.

We use Optimizely and it's a great platform that can educate you on your users and what is working best with them. I definitely recommend them! Review collected by and hosted on G2.com.

No complaints! We have enjoyed working with them! Review collected by and hosted on G2.com.

I liked how easy it was to setup A/B test and compare the data all without the need for your IT department to get involved. Review collected by and hosted on G2.com.

I found it very cumbersome to make change to the locations of the button on your site and change the color of them. Review collected by and hosted on G2.com.

Product seems ahead of it's time. It really has helped us develop our website into a lead machine! Review collected by and hosted on G2.com.

Hard to understand at first, but with practice it is worth the investment. Review collected by and hosted on G2.com.