Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Michael D.

Director of Optimization

Marketing and Advertising

Small-Business (50 or fewer emp.)

12/2/2014

"An Excellent Testing Tool for New and Experienced Testers Alike"

4.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely has gone through great efforts to ensure its interface is about as common-sensical as possible. The layout is clean and easy to follow and options are tied to specific Account, Project, Experiment and Variation levels in a way that's easy to pick up - and master. What I really like is how easy Optimizely makes it to just get testing. No matter how big the client, there are few barriers to just getting going already! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There is a lack of control over certain events and custom goals. Many require programming work that isn't at a beginner level. While Optimizely often has documentation or links to its Optiverse, it can still require a fair amount of time and consultation to actually figure out what needs to be done. It would greatly help if there was the ability to simply have a guide: "Add Revenue Tracking - Step 1 - Do This, Step 2 - Do This, etc., etc. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Optimizely is very flexible, however to truly get the most out of its services, don't settle for the free trial. Each upgrade level features valuable features, especially the ability to target certain conditions/segments in the audiences of each experiment. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

I am helping to improve conversion rates by adding or removing client messaging that impacts overall revenue and macro goals. Not only have I helped clients overall bottom line, but I have helped make it easier for visitors to find the information they're looking for. Optimizely has helped me make the internet an easier place to use. Review collected by and hosted on G2.com.

Verified User in Online Media

Mid-Market (51-1000 emp.)

8/4/2015

"Optimizely: First step in any testing program"

4.5/5

What do you like best about Optimizely Web Experimentation?

If you want to start up your testing program Optimizely should be the first part to start. It makes A/B testing very easy and it's setup makes sure that you can have your first test running within an hour. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

They could innovate even faster to make sure they will always be two steps ahead of the competition. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/2/2014

"Great Product"

4/5

What do you like best about Optimizely Web Experimentation?

There is so much to like about Optimizely that it's difficult to define one element.

We use it to run tests large and small, from making occasional use of the WYSIWYG editor to targeting users with tests based on users from specific sources at specific times of day, with heavily customised code.

I guess what I like best is that I can throw anything at it. As long as our developers can think of a solid way to implement an idea, Optimizely can handle it - and it hasn't let us down yet. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The gulf between their Gold and Platinum plans.

There are many useful features in Platinum, but they do not warrant a monthly fee six times greater than the Gold plan. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

It is no doubt a great product and service.

Their recent decision to do away with agency accounts means that the total spend between ourselves and our clients has significantly increased. Is it worth the additional cash that they're asking for? Yes. But it no longer leaves me with that warm and fuzzy feeling, knowing that it's costing so much more. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We're an agency, so we solve multiple problems for multiple clients, including:

- Increasing leads

- Increasing (or reducing) inbound calls

- Redesigning checkouts/funnels for better conversion

- Improving CTR for affiliates/publishers

Review collected by and hosted on G2.com.

Max B.

Website Strategy & CRO

Small-Business (50 or fewer emp.)

12/16/2014

"Excellent way to quickly create A/B tests of various webpages"

3.5/5

What do you like best about Optimizely Web Experimentation?

The ease of use is the most important aspect of the service in my opinion. For someone like me with zero web design experience it was still very easy to modify existing pages to create A/B tests. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The actual designer tool seemed to work better for me on Firefox, on Chrome it was glitchy and inconsistent. Also, the worst part of Optimizely for me was that the design you created would shift/change, seemingly for no reason. You could set it up as desired and check it a few days later and the elements would have shifted, ruining the page. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Can be pricey for a SME if you are not using it consistently to implement improvements. The biggest benefits will be seen in the first few months of usage. Be careful of conducting testing on your homepage, if it is a busy website. Going over the amount of visitors in your plan can cause your invoice to increase significantly. Also, ensure you check the modified pages every day to confirm that the design elements haven't shifted. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Can generate extra revenue easily by simple A/B testing. For example, a 3% improvement in basket conversions or CTR on landing pages can lead to big revenue jumps. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

12/3/2014

"A/B Testing Made Simple"

2.5/5

What do you like best about Optimizely Web Experimentation?

The ease in which I can collect analytics and make an informed decision about which version of my campaign I want to use. The analytics are extremely clear, so it's easy to share the data with members of other teams in my company. In general it's extremely easy to use, haven't involved a developer yet! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The largest package with the most features is too expensive. We started with the free trial and decided it was worth paying roughly $80 per month for. Our company would only be willing to pay $150 or less for a full feature package so we will not be upgrading. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Start with the trail version, try all of the features you can and link it to an ad campaign you are running. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

I use Optimizely to test landing pages for Google Adwords campaigns. It has helped to increase conversion rates and test design as well as functionality. Review collected by and hosted on G2.com.

Ishaan B.

Graduate Assistant-Web Development

Higher Education

Enterprise (> 1000 emp.)

8/7/2015

"Optimizely-Improve your website"

4/5

What do you like best about Optimizely Web Experimentation?

A/B Testing and Goals. Also integration with GA Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Storing unnecessary data like old changes made Review collected by and hosted on G2.com.

William G.

Owner

Small-Business (50 or fewer emp.)

11/12/2014

"Optimizely is a simple, yet robust A/B testing platform"

4.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely makes A/B testing super-approachable. Don’t believe me? Go to their website and type in any domain name, they will let you simulate A/B test with ease right from their homepage. The good part is, it’s not a gimmick. it really is that easy to get started Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

If you get super-sophisticated with your testing, tracking things appropriately and ensuring data integrity is not always as easy as you’d hope it would be. Their support team is available, but they weren’t always able to help us debug the issue. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Be sure to check out Visual Website Optimizer. I’ve heard amazing things about them too. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We selected Optimizely so we could start A/B testing immediately. It’s a breeze to setup and you could start testing the same day. It definitely delivered on every demand / need we had. We were able to leverage it to achieve dramatic increases in our conversion rates. Review collected by and hosted on G2.com.

Carrie G.

Director of Business Development

Marketing and Advertising

Mid-Market (51-1000 emp.)

6/3/2015

"Great platform to drive results!"

4.5/5

What do you like best about Optimizely Web Experimentation?

We use Optimizely and it's a great platform that can educate you on your users and what is working best with them. I definitely recommend them! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

No complaints! We have enjoyed working with them! Review collected by and hosted on G2.com.

Brennan N.

Digital Marketing Manager

Automotive

Mid-Market (51-1000 emp.)

11/7/2014

"Great way to A/B test without the need for your developers."

4/5

What do you like best about Optimizely Web Experimentation?

I liked how easy it was to setup A/B test and compare the data all without the need for your IT department to get involved. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I found it very cumbersome to make change to the locations of the button on your site and change the color of them. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Just try it out it may not be for everyone but if you do you will see the difference in your conversion rates. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We were trying to improve the conversion rate of our lead form. We found changing the color of the submit lead had a significant improvement in conversion rates. Review collected by and hosted on G2.com.