Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Dave R.

Co-founder & Growth/Marketing

Mid-Market (51-1000 emp.)

1/4/2016

"Great experience optimization solution"

5/5

What do you like best about Optimizely Web Experimentation?

Optimizely is very easy to use -- the whole team has access. It's also powerful in feature set, offering much more than we need to be honest. It also integrates to Salesforce via Bizible, which is a nice bonus. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It could offer more features for B2B companies, such as account based A/B testing. This would be helpful for testing product, messaging, etc where one company should be presented with an option, not individual people. Review collected by and hosted on G2.com.

Chad W.

Digital Analyst

Non-Profit Organization Management

Mid-Market (51-1000 emp.)

8/7/2015

"A/B testing made easy"

4.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely is very user friendly. After spending just a few minutes with the tool you can learn to set up tests. Optimizely also has a great learning center that will help answer any questions you may have. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Page load time can be impacted from this tool. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

I think this is a great tool that you can implement and quickly launch your first a/b test. The tool is easy for developers and UX to build out tests. Goals and Audience targeting are easy to set up. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are increasing conversions for multiple sections of our site. We have a long term goal of personalization. We have increased our conversions in eCommerce funnels, data capture, and form completes with this tool. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing

Enterprise (> 1000 emp.)

11/13/2015

"Great product that could use a few tweaks to make it perfect."

4.5/5

What do you like best about Optimizely Web Experimentation?

The ease of use and the accessibility of the product. It's easy to set up and monitor projects. The qualitative focus on analytics is great. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Built-in Tracking code for tracking capability needs to be a little more advanced. Each project needs to be reviewed and most likely edited based on our HTML code. Usual issue is with H2 headers and IDs. I also don't like the inability to export multiple tests into one CSV file to compare data. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Optimizely's support and interface is one of the best. Great community setup that encourages engagement and culture within testing peers and corporate environments. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We're solving the issue of making changes on our website based on corporate feelings/decisions and focusing on customer behavior. Just one test can show us something we didn't expect that may lead to other tests to prove that behavior. Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

7/31/2015

"Great product, amazing team perfect to scale up your optimization program"

4.5/5

What do you like best about Optimizely Web Experimentation?

- Product is very easy to implement and to ramp up with. Even non developers can use it

- Extremely easy to manage your experiments, to turn them on/off and dashboard very user friendly.

- Great capability for user targeting, traffic allocation, etc.

- Reliable analytics tool (they've made a lot of progress in 2015 with their new results page)

- Amazing team, very nice to work with, always on top of things and very efficient technical support

- Using Optimizely has enabled us to double our testing velocity

- we also use optimizely for promotion campaign or quick bug fixes Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

- sometime the software can be slow, dashboard takes some time to load, etc.

- we still use our internal tool for more complex tests with back-end part

- I am still paranoid about the flicker and don't use optimizely for big tests if it is above the fold. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

7/31/2015

"Great tool for great ideas!"

5/5

What do you like best about Optimizely Web Experimentation?

I immensely enjoy the fact that we can modify content and design to test ideas without engineers. The ease of use and possibilities it opened up for us changed our approach toward decision making entirely. We test pretty much every idea regarding our websites to make sure there's no negative impact on our revenue. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Probably the price. It makes sense for big business, less so for small offices - unless of course there's constant value coming out of using it. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

It has it's kinks but once you figure them out, you'll be golden. Invest time in learning to do things in the "Code" panel. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

There's no more such a thing like changing content or design and hope for the best. Quantifying the impact your ideas make is an absolute game changer and even a small thing like changing a button on your website can turn into major profit gain if you're smart about it. Review collected by and hosted on G2.com.

David U.

Online Marketing Manager

Small-Business (50 or fewer emp.)

8/1/2015

"Good for simple A/B Testing"

3.5/5

What do you like best about Optimizely Web Experimentation?

Its a great product for simple a/b testing although the interface and its easy to visualize the results from the dashboard. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Its very difficult to test templates that apply across multiple pages and since the dashboard continuously updates results it might be misleading in regards to significance. The code can slow down loading time in the site. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Its a good product for a/b testing two pages. However Google analytics offers the same thing for free. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We used it to test different landing page configurations with good results. We saw a 25% increase in sales just by changing our primary product photo. Review collected by and hosted on G2.com.

Isaac G.

Senior Manager, Analytics and Optimization

Publishing

Enterprise (> 1000 emp.)

7/31/2015

"Testing made easy"

5/5

What do you like best about Optimizely Web Experimentation?

Ease of use - getting started, running experiments, reporting on results from an experiment. The simplicity also lets me easily explain how it works to colleagues and allow them to understand the power. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I'd love more support around planning out a testing roadmap - not just what we're currently testing, but what we want to test in the next few months. Additionally, more reporting not just on individual experiment results but how those results, over time, are cumulatively adding value to the company Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation

Enterprise (> 1000 emp.)

7/30/2015

"Incredible support from a super easy/powerfull tool "

5/5

What do you like best about Optimizely Web Experimentation?

Optimizely is unbelievable easy, at the same time it is really powerful. Also one of the things we like most is the customer support they have, from the customer success managers to every level. We are very happy with the decision. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

No mobile app for experiments management Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Evaluate cost/benefits from the options. On our side, Optimizely was way far the best one Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We had....

Long implementation cycles

Different point of views for changing elements on the website

We are getting now

Faster fixes implementation

Data driven decisions Review collected by and hosted on G2.com.

Matt S.

Director of Digital Marketing

Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

12/10/2014

"Robust Tool With Few Limitations"

3.5/5

What do you like best about Optimizely Web Experimentation?

The breadth of items that can be changed or updated is truly staggering. If your team is skilled with HTML (or you have in house developers that can play with javascript for the more heavy duty jobs), there is little you can't change.

They also have some fantastic support staff to answer questions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some things are a bit more confusing, and occasionally the support staff either seems interested in pushing you over to the documents (which I've usually already looked at, and not found an answer), or trying to get you to upgrade to a bigger package.

Some of the really technical elements such as Google Analytics integration and implementation are a little tricky to understand.

The data doesn't always 100 percent line up as it should, especially if you are tracking with another tool and comparing the two. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Be wary of thinking this can be run by a single individual. You will need a developer, a graphic designer/creative consultant, a marketing professional, an organizer, and a staff member to truly use it to its full potential.

There is a lot of learning, so if you have someone on your team who's a pro at picking up software, they will be crucial in metering out the training to other team members. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Our goal is to continue optimizing the site to help increase conversion. We also have several tests built to measure a change in average order value. These are the ones where it's paramount to have the Google Analytics integration. That way we can see quantity data and other KPI's.

We have certainly seen tests where the variation won and others where it didn't. Both are beneficial. They keep us from either keeping something that's not working, live on site. In the other scenario, they let us know not to change something that might be working better than the change we had in mind. Review collected by and hosted on G2.com.

Eirini L.

Digital Marketing Coordinator

Utilities

Mid-Market (51-1000 emp.)

12/3/2014

"Optimizely helps you do it right!"

5/5

What do you like best about Optimizely Web Experimentation?

Optimizely has a huge community support and knowledge data base called Optiverse - Once you log in even with your free - no credit card required account - you can read threads and interact with other users. Optimizely listens the feedback from the community. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Optimizely is not the type of software I would recommend for a beginner. You need to have in depth knowledge of this field and it could get tricky when it comes to code integration. Also, creating tests on dynamic pages is not is hard to use. Mobile apps is still code fragile but optimizely is heading to the right direction with the continues improvements taking into serious consideration all the feedback coming from the community. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Select Optimizely if you are serious on A/B testing. Easy to setup in minutes - literally!

If you get intimidated reach for help in the optiverse community. Practice will help you get better but using this toll is without a doubt a reliable assistant on increasing your sales. Start with the free trial no credit card required account - but if you really want to do it right invest in it - it will be money well invested Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We use Optimizely to test our website usablity - crash test all web pages (not just the home page) of our site. Including button sizes and popup items. Also measuring behavior characteristics of potential customers minimizing losses on potential sale. Review collected by and hosted on G2.com.