Optimizely Web Experimentation Pros and Cons

What do you like best about Optimizely Web Experimentation?

I love the statistics for each test in the dashboard. And it's easy & powerful Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

the load time is a bit long so we get a small flicker when the test loads Review collected by and hosted on G2.com.

What do you like best about Optimizely Web Experimentation?

- Improve the rate of purchase of your product listing.

- Test different versions of your landing pages (if you do not do with Instapage).

- If you're a consultant or expert, you can try different slogans or value propositions on your home page to see which gets you more leads and contacts.

- Try different versions of a purchase form, more or less fields, to see how the purchase rate behaves.

- Try on your blog sidebar banners subscription disinter see which has a higher rate of subscription.

- Try different texts on your contact page to see what works best and brings you more contacts. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

To create a physical test is very easy, when you get more complex things like making tests A / B on dynamic pages, things get complicated and will need more time and patience to get it right. Review collected by and hosted on G2.com.

What do you like best about Optimizely Web Experimentation?

This is a great way to simply set up any type of webpage test so you can collect data on what your users want to see. It is so important to test every design change to a webpage and this tool is amazing at just letting you focus on the creative and not the tech behind the testing. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The results page could be laid out a bit better. Also they should try to incorporate visuals into their reports, or at least have a function that allows a person to one-click create a CEO level report that dumbs everything down. Review collected by and hosted on G2.com.

What do you like best about Optimizely Web Experimentation?

The easy to use pixel and internal layout makes AB tests easier than you'd think. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I haven't run into anything that I dislike about Optimizely thus far and would recommend it to anyone looking for a tool to conduct variant testing. Review collected by and hosted on G2.com.

What do you like best about Optimizely Web Experimentation?

UI is super simple so I can give tasks to non technical employees such as marketers and they can test what they want. We use optimizers on a site with tens of thousands of weekly hits and optimizers makes a huge difference to how fast we can iterate that site to improve our funnel. It really gives us measure able results that we can act on to make big swings in our conversions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Integration itself required an engineer but it was super fast. As well I wish it was more clear which tests have won and that the UI was more clear in how to make those changes permanent. I've been asked this multiple times and keep having to clarify with employees. Review collected by and hosted on G2.com.

What do you like best about Optimizely Web Experimentation?

The interface is incredibly easy to learn and work with for direct A/B testing of a page. The support team works closely with us to help us set up and monitor test performance, as well as helping set up an overall strategy. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

For split testing (two separate urls), the tool is lacking and reporting becomes less transparent. Basic testing and changes are easy, more robust changes requires a developer. Review collected by and hosted on G2.com.

What do you like best about Optimizely Web Experimentation?

Our organization was previously advancing different elements on our site based on design, or individual department preference. Now, using Optimizely, we are able to assess data and form a conclusion on decisions to change designs based on quantitative analyses. In addition, we have the flexibility to construct new products for our site within Optimizely's interface and deploy them without leveraging weight on our developers. Here are the points I love most:

Great for fast development especially with basic CSS components.

Transparent results allow results to be shared across all departments.

The user interface is very straightforward and Optimizely's free online documentation is an excellent resource. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Advance code has issues especially with conditional activation on heavy JavaScript frameworks.

Direct customer service via phone is not as transparent as it could be.

Experiments can take a while to load, and previewing is sometimes not accurate due to slow caching issues. Review collected by and hosted on G2.com.

What do you like best about Optimizely Web Experimentation?

Optimizely gives business users opportunities to do things that would only be accessible to tech (programmers) users before. This is incredibly valuable for any company where the tech resources are limited (also know as: 98% of the companies in the world). A/B Testings become easy and taking data driven decisions is very very accessible. I love the company and the product.

I was a user and then I read some news about how the company started - ex Googlers who wanted to make AB Testing available to everybody - and felt even more in love with the company. The value propositions is incredible and the execution is amazing too. They are always working to be better and cultivate their clients very well. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Experience loading can be slow at times. But, really, this is a minor issue compared to the benefits of the tool. Having the possibility to make one test run in mobile + web at the same time would also be something very useful for our case.

There is very little I dislike about the tool, so it makes it very hard to fill this box. Review collected by and hosted on G2.com.

What do you like best about Optimizely Web Experimentation?

Optimizely is easy to use and provides integration options with other tools (like Mixpanel) for test tracking. It's also pretty easy to make html/css/javascript changes within the UI itself, which is very handy to avoid code releases. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There are some bugs when setting up a/b tests at times, there are also conflicts with things like AdBlockers which require me to disable them before I can edit/start tests. Review collected by and hosted on G2.com.

What do you like best about Optimizely Web Experimentation?

The auto-split capability of the platform, and how easy it is to change content on the page without having to know code. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Sometimes customizing the pages to fit our very unique business needs is a pain. Review collected by and hosted on G2.com.