Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

Top Rated Optimizely Web Experimentation Alternatives

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4.6 out of 5

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Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

1/16/2018

"Optimizely QA "

5/5

What do you like best about Optimizely Web Experimentation?

What I like best about Optimizely is that we're able to make quick decisions about A/B testing results and update our sites to reflect the better choices. We're able to implement several tests in a short time and rather than waiting for a project to come in to redesign our website, we're able to make small changes that make the sites more visually appealing to the prospect. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It doesn't appear to be easy to QA everything that could go wrong when a new code is added. If changes are made to a navigation element for example or any global element, it's challenging to find all areas where my optimizely change impacts the rest of the page. If working on a very small site this can be easy but some pages, with hundreds of pages, would Review collected by and hosted on G2.com.

Tigran H.

Director of Marketing

Small-Business (50 or fewer emp.)

9/30/2017

"Great tool for A/B testing and experiments"

5/5

What do you like best about Optimizely Web Experimentation?

We have started using Optimizely a few weeks ago and so far it has been very useful. The setup took just a few minutes. You just add their code to your website and are ready to start your experiments. You can A/B test literally everything on your website: button colors, CTA texts, website wording and much more.

There is no need to add any code for each experiment. You do everything through your dashboard and can even test the experiments in your browser. Once you publish an experiment it goes live and visible to your visitors.

The reports they provide are very easy to understand and help you make the right decisions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I like everything about this product. Very useful. Maybe would be great to have some kind of "free forever" plan for small websites. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

I highly recommend using Optimizely for A/B testing. It works great and is very helpful. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are using optimized for A/B testing on our website. It helps us to make right decisions in terms of what CTA or color to use, which title/subtitle to use on the website and so on. Review collected by and hosted on G2.com.

Cindy F.

Paid Media Specialist

Marketing and Advertising

Mid-Market (51-1000 emp.)

12/12/2017

"Easy Conversion Rate Optimization"

5/5

What do you like best about Optimizely Web Experimentation?

I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team which they like. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There isn't any glaring issues that I have with Optimizely's platform. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Take a few tutorials to get yourself acclimated before you jump right in. There are tips and tricks in the tutorials that will save you some headaches. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It helps us perform landing page testing and optimize our website overall. It frees up the time of design/web dev as well because those with little dev/design experience can still get things done. Review collected by and hosted on G2.com.

Thomas H.

Demand Generation Programs Manager

Computer Software

Mid-Market (51-1000 emp.)

9/18/2017

"Start Conversion Rate Optimization with Optimizely"

4/5

What do you like best about Optimizely Web Experimentation?

That variations are simple to setup and track. I no longer need to coordinate with several departments and wait for the next release to change the CTA on a button or swap out an image. I can do it all on my own in minutes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Redirect tests can be hard to set up and measure. It's also difficult to sort through Metrics considering that you have to set up so many for these types of tests. I would like them to make this as seamless as their HTML changes are.

Also, it can be difficult to grab an element for changes at times, even in interactive mode. It would be helpful to have an entire pages' HTML pop up as an option to edit. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

This tool can do more than just change button colors, swap image, and fix typos. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We've been able to test several different variations of our most visited pages for CRO in days and weeks rather than months. This has increased the number of tests we can run on the site at any given time, saved engineering and design numerous hours of development, and helped improve conversions on several different pages. Review collected by and hosted on G2.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

1/18/2018

"very great tool for simple a/b testing"

5/5

What do you like best about Optimizely Web Experimentation?

Optimizely is a very good, simple tool for a/b testing. You need basic html knowledge but can make substantial changes to your website without involving any web developers. The findings from Optimizely tests are so valuable for an end customer experience. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

At first it is a bit difficult to get everything all set up, but once you've figured it all out it is fine. There is a shift from Classic to X and some great features that were available in Classic are no longer easily available in X but it is just a learning curve. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Make sure you build a great relationship with your account rep as they are a wealth of knowledge. There is also the Optimizely academy online that has a ton of great videos on how to perform experiments as well as experiment troubleshooting and experiment ideas. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Learning how our customers behave online and how they respond best to features on the website. What makes someone click on a button, and what makes someone leave the page. There are many subconscious factors at work while we browse the web and we need tools to help discover how to leverage this. Review collected by and hosted on G2.com.

Faheem u.

Senior Digital Marketing Analyst

Human Resources

Mid-Market (51-1000 emp.)

12/26/2017

"Handy Tool for Front end Testing"

4/5

What do you like best about Optimizely Web Experimentation?

setting up small A/B test by marketing users on their landing pages is very easy. We haven't tried back end testing but it seems cool if you can afford it.

Setting up test and evaluating results is very straight forward. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

we ran into some performance issues but Optimizely support team helped us clean up and archive our completed tests. Review collected by and hosted on G2.com.

Verified User in Media Production

Enterprise (> 1000 emp.)

1/16/2018

"Optimizely - The best testing tool I have used."

5/5

What do you like best about Optimizely Web Experimentation?

It's UI friendly dashboard makes tracking tests easy for all. It also specializes in server-side testing, allowing users to test any and all product related decisions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There isn't much to dislike about optimizely. Over the past year and a half the only issue I've run into is in regards to wanting more visual data representation. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Take advantage of the products server side testing features and build as many tests as you can. There is no shortage of questions to be asked. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely solves one of the most important business problems in my field. Specifically it allows us to quickly iterate and test new product updates. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

4/6/2018

"Great Product"

4/5

What do you like best about Optimizely Web Experimentation?

It's pretty easy to set up experiments and the data flows in quickly. Really easy to get a high level understanding how an A/B test is performing. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some of the UI isn't that intuitive. The results pages are good, but it would be helpful if the dashboards could provide more insight into how tests are performing and give suggestions. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

It's a great addition when using other analytics tools in conjunction. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We run smaller and frequent A/B tests so we can see the impact of almost any change. It's really easy to set these up and we can usually answer those questions pretty quickly. Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

12/26/2017

"Poor execution of AB testing platform"

2/5

What do you like best about Optimizely Web Experimentation?

Quite easy to do html and css changes in a few minutes Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Lack of support and understanding of integrations. The data is not consistent and so many caveats it would be a mindfield for a noviced CRO specialist Review collected by and hosted on G2.com.

Brandon H.

Customer Experience Manager

Internet

Enterprise (> 1000 emp.)

3/30/2017

"Great Product - Used to be Free, Now Requires New Users to Pay"

5/5

What do you like best about Optimizely Web Experimentation?

Optimizely is a great tool to for testing or for throwing hot-fixes on your website while awaiting dev to hard-code them. I love how easy the editor is to make changes to your site. With a little jquery knowledge, you can do some amazing things in your tests. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Not entirely Optimizely's fault, but sometimes we see a "flicker" effect on page load when we have content changing above the fold. Also, Optimizely's reporting doesn't always match up with the same things that I see in Google Analytics. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

One of the most important things to remember is to let the experiments run for long enough that they are significant. Often times we get excited when an idea we have is performing well, but it's important to remember that at the beginning, just a few purchases can greatly affect the results one way or the other. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It is very important to test any changes to your website to measure the impact on conversion rate. In my time optimizing websites I've learned that sometimes ugly wins and fancy isn't always better. Let the numbers do the talking. Review collected by and hosted on G2.com.