Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Polly H.

Digital Marketing Analyst & Strategist

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/2/2016

"Industry Leader for CRO"

5/5

What do you like best about Optimizely Web Experimentation?

I've worked with Optimizely for years on many different sites and love the easy integration. It's easy for beginners and also allows for more advanced users to set up complicated experiments and goals. They have a nuce results dashboard allowing for monitoring performance at a glance. They've also put considerable efforts into curating a huge knowledge base if you ever have questions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Optimizely experiments often cause bugs elswhere on a page or site and their debugging capabilities leave a lot to be desired (the debugging tool they have available is also only for paid users which is enterprise level only). Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Optimizely offers quick, easy integration and testing management. It is important to keep the time you will spend on other heavier integrations in mind when considering a CRO tool such as this. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

CRO - conversion rate optimization is what most testers are doing for a business. I've seen tests create more than $200k in revenue from a simple change. Thus tool also works great for personalization and disproving theories about changes to an operation. Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

10/12/2020

"Poor customer experience - do not care about you or your business, only sales!"

0/5

What do you like best about Optimizely Web Experimentation?

That our subscription only lasts a year and we never have to use this product ever again. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

$66,000 outlay for a product that doesn't have the features we even asked for from the beginning. They are not upfront with pricing, so BEWARE! The base product which is the A/B testing tool is minimum AUD $40,000 PER YEAR. VWO is approx. $10,000 per year and does EXACTLY the same thing as Optimizely's base product. Their training hours are just a money grab, do not purchase! Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Please don't use this company. If you do use the company, be 100% aware of what you're paying for. If you only need an A/B testing tool, there are cheaper products out there that do the job just as well. Their training people are good, at least the one guy that we dealt with, but they ripped us off with how many support hours they charged us anyway - we paid 95 hours of training and training took 10 hours....what?!? Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Personalisation, geo-based personalisation, behavioural experiences - ALL of which were not included in the $40,000 we paid!!! As you can imagine, we were quite disappointed with this outcome, to which Optimizely said tough - pay us more money and we'll include personalisation in your platform. Review collected by and hosted on G2.com.

Leslie M.

User Experience Designer

Enterprise (> 1000 emp.)

5/21/2019

"Good A/B testing tool"

5/5

What do you like best about Optimizely Web Experimentation?

It is anything but difficult to get tests going inside 5 minutes once you have code set on your site. There is no compelling reason to include any code for each test. You do everything through your dashboard and can even test the examinations in your program. When you distribute an examination it goes live and unmistakable to your guests. The reports they give are exceptionally straightforward and help you settle on the correct choices. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I like the product yet it's overrated and has a few gets in contract. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

This instrument can accomplish something other than change catch hues, swap picture, and fix mistakes. I exceedingly prescribe utilizing Optimizely for A/B testing. It works incredible and is extremely useful. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We have expanded the income and change rates, we had the option to run couple of huge tests win and about couple of misfortunes. Yet, the triumphant tests are 100% of guests and we have started to add to the reality, then again the misfortunes tests lead to some subsequent tests which end up as victors too. Likewise, Optimizely offers quickest and most effortless approach to change the substance on pages, this is exceptionally useful device for each office beginning from Marketing. We've had the option to test a few unique varieties of our most visited pages for CRO in days and weeks instead of months. This has expanded the quantity of tests we can keep running on the site at some random time, spared building and structure various long periods of advancement, and improved changes on a few unique pages. Review collected by and hosted on G2.com.

Ashley B.

Digital Marketing Manager

Publishing

Mid-Market (51-1000 emp.)

12/19/2017

"Strong Product, But Complicated User Interface"

3.5/5

What do you like best about Optimizely Web Experimentation?

The ability to easily click selectors on a page to add click tracking or change basic design features. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There isn't a way to segment our results by page or audience within the variations. Also, the platform isn't as reliable when making changes to a test that's running, and we've also had issues with cross-domain conversion tracking within their results dashboard. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

To maximize this platform, make sure you have a designated developer to help you implement your test features. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It's helping us to test new pricing bundles, as well as test into our creative changes across our site. One of the unexpected benefits is using Optimizely as an additional data point for our CTR and CVR across our site (sometimes this data isn't necessary for a test we're running, but we can use it anyway to get a baseline of our site performance). Review collected by and hosted on G2.com.

Ethan J.

Marketing Manager

Consumer Services

Enterprise (> 1000 emp.)

3/16/2019

"everything is perfect with Optimizely!"

4/5

What do you like best about Optimizely Web Experimentation?

Optimizely is extremely great when it comes to A/B testing, and they always improve the product and add more and more functionality. I love the reporting pages, it is difficult to calculate correctly the tests on revenue. But, optimizely has made lot of changes and updates to the statistics engine and it is doing great job for providing complicated data in simpler way. Personalization looks promising and I believe this will be great option based on the quality of the core product and A/b testing.! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

They could make the test results more transparent, and we don’t need to see those complex calculations that come from statistics engine. While the number is changing over time the fluctuations doesn’t have intuitive sense. This is makes difficult to manage the test results.! Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

great product and very helpful support team!

I highly recommend it! Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We have increased the revenue and conversion rates, we were able to run few big tests win and some few losses. But the winning tests are 100% of visitors and we have begun to contribute to the bottom line, on the other hand the losses tests lead to some follow up tests which end up as winners as well. In addition, Optimizely offers fastest and easiest way to change the content on pages, this is very helpful tool for every department starting from Marketing, Compliance, Dev and QA to Customer Service.! Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

7/31/2019

"Ease of Use for Non-coders"

3/5

What do you like best about Optimizely Web Experimentation?

It helps to do a lot for A/B testing and analytics without needing to know much about coding. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Lots of conflicts on the front end code and lots of possibilities for conflicts. Review collected by and hosted on G2.com.

Lisa M.

Mid-Market (51-1000 emp.)

12/28/2017

"Good A/B and multivariate testing tool"

4/5

What do you like best about Optimizely Web Experimentation?

Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Sometimes the preview mode can be buggy. Additionally, their changes in pricing structure make it tougher for small businesses - they appear to be focusing more on enterprise level companies. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

If you are serious about doing A/B testing at your company and can get others on board its a great tool. There are other low cost options out there if you need something cheaper to start with. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Often times there are debates internally on what type of messaging or design should be applied to a landing page. We are able to leverage Optimizely to take the guesswork out of which messaging and design works the best for our audience and rely on the data. Review collected by and hosted on G2.com.

Verified User in Oil & Energy

Enterprise (> 1000 emp.)

8/14/2018

"Optimization mean machine"

4/5

What do you like best about Optimizely Web Experimentation?

I love having the ability to just test everything within my product. Every design decision, feature release or UX change can be tested easily. There’s no such thing as “I think it’s going to work” anymore. Also, I feel like this product has encouraged my team to ask more I especially love the Web Rationalization feature which allows you to deliver targeted content in real time. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The only disadvantage I can think of would obviously be the price. It is pricey, but definitely worth it, don’t get me wrong. Review collected by and hosted on G2.com.

Jim O.

Mid-Market (51-1000 emp.)

4/29/2018

"Good for A/B testing, but analytics could be stronger"

4/5

What do you like best about Optimizely Web Experimentation?

Easy to use visual editor and the ability to modify code directly where needed. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Didn't have the strongest analytics - it is probably fine for ecommerce sites, but we needed to measure the impact of product changes on user retention and activity and had to build our own measuring tools Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Make sure to confirm that you will get the data you need and that it won't impact site/application performance. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

helping to A/B test various changes to our app to improve monetization rates and user retention rates Review collected by and hosted on G2.com.

David S.

Software Tester Engineer

Computer Software

Mid-Market (51-1000 emp.)

2/2/2018

"Awesome tool for A/B"

4.5/5

What do you like best about Optimizely Web Experimentation?

I loved this software. The best feature is which I liked the most is drag and drop feature of Optimizely. It is very easy and simple to setup. And you can track it very easily. The dashboard is too good, we don't need to code for each experiment, we can do everything in the dashboard. It has very user friendly dashboard. You can change colors , swap images etc. There are lots of features there. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I like everything in this software. But the pricing is damn high. Not recommend to the small organization. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

If you don't have any issue about the billing of this software, so this is one of the best software for A/B testing. Good for the Big Organization. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It helps us to optimize our website. The main benefits which we realized in the A/B testing on the websites.It saved our time for development. It has very good features. This is good for large organization. It is very helpful for us. Review collected by and hosted on G2.com.