Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Verified User in Computer Software

Enterprise (> 1000 emp.)

8/11/2021

"Functional, Useful but a Little Temperamental"

3.5/5

What do you like best about Optimizely Web Experimentation?

Ability to manipulate web pages with limited coding experience needed. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Seems to be very temperamental and buggy on occasions Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks for leaving us a review, we really appreciate it! If you ever have any insights or inquiries, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right folks.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

8/12/2021

"Optimisely review"

4/5

What do you like best about Optimizely Web Experimentation?

Optimisely has good UX to visualise the performance of A/B tests Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Because it is client side, a flicker effect can occur in some situations Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

It's great to hear about your satisfaction with our platform! Always feel welcome to reach out to your Customer Success Manager with any insights on how we can help improve your user experience or for support. You can also message us at reviews@optimizely.com.

Thanks!

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/12/2021

"User friendly"

4/5

What do you like best about Optimizely Web Experimentation?

It is easy to use and most of the options are self explanatory Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Business analytics is not that great and can be improved. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

Thanks so much for leaving us a review! We appreciate your feedback. If you find yourself with any questions on how to best work with Web Experimentation or any suggestions on how we can improve user experience, please make sure to let your Customer Success Manager know. They're here to help you get the most out of our products! You can also message us at reviews@optimizely.com at anytime and we'll connect you with the right people.

Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

8/10/2021

"Referencing optimizely material for experiment design was extremely helpful"

4.5/5

What do you like best about Optimizely Web Experimentation?

Education and background material on experiment design Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I don't think there was enough info on A/B/n testing Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

Thanks for leaving us a review, it's much appreciated! It's great to hear that Web Experimentation has been such a helpful tool for you. If you ever need any support or would like to share more of your insights, your Customer Success Manager is always available or you can message us at reviews@optimizely.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

8/17/2021

"pretty likely"

3.5/5

What do you like best about Optimizely Web Experimentation?

ease of use of the UI, not cluttered with numbers Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

lack of guidance, need more descriptions and formulas Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi,

Thanks for leaving us a review! Always feel free to reach out to your Customer Success Manager or message us at reviews@optimizely.com with any needs you may have.

Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

8/10/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Web Experimentation Has Helped With Basic Dynamic Content"

3.5/5

What do you like best about Optimizely Web Experimentation?

Works with Google Analytics, has a nice interface Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The reporting is rather lackluster, could improve Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi,

Thanks so much for leaving us a review! Feedback from our customers is key in improving user experience. We would greatly appreciate it if you could reach out to your Customer Success Manager or reviews@optimizely.com with any insights or inquiries.

Verified User in Program Development

Small-Business (50 or fewer emp.)

8/10/2021

"Great service to work with"

5/5

What do you like best about Optimizely Web Experimentation?

User friendly interface, responsiveness of support team Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Everything is great, I really didn't noticed anything what we dislike Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There!

It's great to hear that you're having such a great experience with our platform. If any insights or inquiries ever do arise, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Computer Games

Mid-Market (51-1000 emp.)

8/17/2021

"Optimizely review"

5/5

What do you like best about Optimizely Web Experimentation?

How you can A/B test things your website Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I can't A/B test prototypes from design tools Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi,

Thanks for your review! If you ever need any support or would like to share your insights on our platform, please contact your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Insurance

Enterprise (> 1000 emp.)

8/13/2021

"A leading optimisation tool"

4.5/5

What do you like best about Optimizely Web Experimentation?

present the test results in a very visual way Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

some simple functionalities still require coding knowledge Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hey!

Thanks for leaving us a review and it's great to hear that you're enjoying our platform. If you ever have any insights or inquiries surrounding our products, please reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll get right back to you.

Paul L.

Growth, Marketing, Product | Demand Gen | Principal Recruiter

Mid-Market (51-1000 emp.)

11/14/2014

"Absolute no brainer for any marketer who wants to A/B test everything."

5/5

What do you like best about Optimizely Web Experimentation?

- Allows A/B Testing w/o getting tech involved.

- Allows Constant Testing of Messaging, Images, Offers which every business should always be doing.

- For the most part, it's intuitive and not too hard to setup simple tests

- Statistics are presented in an easy-to-understand format Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

- More complex tests require a bit of html knowledge and work arounds.

- Creating tests on dynamic pages is not straight forward Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Definitely give it a try.

If anything, it is worth it to always run optimization tests across your website. Test messaging, images, layouts, call-to-actions, price points, navigation and more. It's a no-brainer to run these tests so there is always some aspect of your business being optimized at any given moment.

Know though, that for more complex tests, you'll need to pull in tech support. However, you can always use the data you collect to support larger scale changes. Review collected by and hosted on G2.com.