Optimizely Web Experimentation Pros and Cons

Optimizely provides a lot of options for creating AB tests. Implementation with relatively easy. Review collected by and hosted on G2.com.

I would like more templates so we could do less coding, as a marketer and note a coder it makes for more difficult tests to have to go to development to get done which takes longer. Review collected by and hosted on G2.com.

I like that the user interface is easy to use and it's relatively easy to set up and experiment depending on the experiment type. Review collected by and hosted on G2.com.

The setup experience was really poor. Optimizely doesn't offer support in setting up their platform and instead recommends 3rd party agencies to do this.

We paid a small fortune to an agency only to later learn that the implementation was not done correctly. This cost us countless hours of troubleshooting and support calls, a huge cost that could have been avoided if Optimizely had supported the integration of their own software. Review collected by and hosted on G2.com.

I most appreciate the interface of the results within Web Experimentation. As someone that has been working in experimentation for 4+ years, I find the interface extremely easy to use, but more importantly ease to teach to colleagues that are completely new to experimentation.

The key concepts of experimentation (statistical significance, confidence intervals, impact) are well laid out and visually easy to comprehend. It makes normally difficult concepts easy to understand and interact with. Review collected by and hosted on G2.com.

While I appreciate the in-program editor where you can build metrics inside the application, I find it does not load well within the web version and requires popping out the window more often than not. Review collected by and hosted on G2.com.

Incredibly easy to plan, rollout, and track tests. And much faster and cheaper than running it though your dedicated dev team. The onboarding team was very knowledgeable and flexible. Great partner to have on your side. Review collected by and hosted on G2.com.

There's a bit of learning curve, but not too difficult. Overall, worth the effort. Review collected by and hosted on G2.com.

Optimizely stands out when it comes to meeting regional and industry specific regulatory requirements while maintaining all functions that make an extraordinary experimentation tool. Review collected by and hosted on G2.com.

Tests that are insignificant are always challenging to deal with. The root cause however is not Optimizely. Review collected by and hosted on G2.com.

I really like that it allows nearly everyone to experiment. It is suitable for beginners but also for expertes or developers. The option to work with the editor, templates or pure javascript opens all doors. Review collected by and hosted on G2.com.

To be honest, everything is very well implemented. Currently, there is nothing what i do not like. The system never disappointed me. Review collected by and hosted on G2.com.

The interface is very user-friendly and intuitive. There are almost too many options to choose from, but the Optimizely team is extremely helpful and makes themselves available for trainings and questions on anything related to testing, analyzing, and reviewing test results. Review collected by and hosted on G2.com.

Connecting the "events" to measure conversions in tests is seperate from the tests themselves, but that is minor Review collected by and hosted on G2.com.

The experimentation platform is super flexible, making it easy for tech-savvy folks to take things to the next level with fully customized experiences. The best part? The visual editor is so simple and powerful that anyone can build amazing tests without needing help from a developer! Review collected by and hosted on G2.com.

Web experimentation on its own doesn’t provide the most comprehensive analytics solution. However, you can easily pair it with tools like Google Analytics or Optimizely Analytics to get a complete 360-degree view of all your test data. Review collected by and hosted on G2.com.

what I liked most about web experimentation is how easy it is to implement, it is as simple as adding a script to our html, and the possibilities to edit code is quite powerful. Review collected by and hosted on G2.com.

What I liked the least was the truth that very few things, it is usually a bit complicated at the beginning, for other departments to edit styles and others to implement testAB, and the basic segmentation is non-existent. Review collected by and hosted on G2.com.

Well thought out UI that makes building complex experiments efficient. Review collected by and hosted on G2.com.

There isn't a mobile app that can easily turn experiments on and off. Review collected by and hosted on G2.com.