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Optimizely Web Experimentation
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Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)
Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)
Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)
Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)
Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)
Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)
Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)
Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)
Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)
Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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407 Optimizely Web Experimentation Reviews

4.2 out of 5
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407 Optimizely Web Experimentation Reviews
4.2 out of 5
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4.2 out of 5
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Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Here's how.
Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Easy to use, gives power to the person running the experiment"
What do you like best about Optimizely Web Experimentation?

I like how it is easy to customize the page to fit my needs Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Sometimes it requires more HTML knowledge than I have. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

It's great to hear your feedback and we're happy that you're enjoying Intelligence Cloud. It seems like you already communicate regularly with our team, but always feel free to reach out to your customer success manager or message us at reviews@optimizely.com with any questions or insight. We'd be happy to hear from you.

Thanks!

Verified User in Non-Profit Organization Management
AN
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Optimizely helps my nonprofit maximize online fundraising"
What do you like best about Optimizely Web Experimentation?

It allows us to seamlessly split traffic in our web tests and provides more thorough and reliable metrics than tools like Google Optimize. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There are no downsides that I can think of. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

We appreciate your review and are happy to hear that you're finding success with Optimizely. If any issues or inquiries arise in the future, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com

Thank you!

Verified User in Online Media
UO
Mid-Market (51-1000 emp.)
"Great tool for AB tests. Look no further"
What do you like best about Optimizely Web Experimentation?

AB testing, creating multiple variants and the ease of editing inline html/css and swapping images and many more things that you can do very easily. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I wish there would be an ability to AB test multiple views of single page applications Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi!

Thanks so much for leaving us a review. We highly value your feedback. Your Customer Success Manager would love to hear insights like these and is also always available for support. You can also reach out to us at reviews@optimizely.com.

Verified User in Financial Services
AF
Enterprise (> 1000 emp.)
"Great tool for A / B Testing"
What do you like best about Optimizely Web Experimentation?

The visual editor makes it simple for Marketing to use the tool with ease Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The setting up of metrics we want to measure against is very difficult to use and not easily reusable from one campaign to the next. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

It's great to hear that your finding success with our platform. Always feel free to share you're insights or inquiries with us, either through you Customer Success Manager or you can message us at reviews@optimizely.com.

Thank you.

Verified User in Entertainment
AE
Small-Business (50 or fewer emp.)
"Powerful tool but needs to be used strategically"
What do you like best about Optimizely Web Experimentation?

Ease of use for a marketing team with some development resources Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Occasionally the platform has been buggy. We also found it difficult to reach statistical significance on many of our experiments. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review, we really appreciate it. Please feel free to reach out to your Customer Success Manager or message us at reviews@optimizely.com with any insights or inquiries so we can help improve your user experience!

Verified User in Entertainment
UE
Mid-Market (51-1000 emp.)
"Optimizely Web Experimentation"
What do you like best about Optimizely Web Experimentation?

Interface is neat and clean, User management Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some of the experiment config confusion. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks for leaving us a review! If any insights or inquiries ever come up feel free to reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Education Management
EE
Mid-Market (51-1000 emp.)
"Optimizely provides a decent experience"
What do you like best about Optimizely Web Experimentation?

That I can see all of our experiments in one place Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I'd like to see a folder structure within the front end so I can group experiments Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation
Editedit

Thanks for leaving us a review! We would appreciate if you share any insights on how we could improve your user experience with your Customer Success Manager or message us at reviews@optimizely.com. You can also always reach out to us for support and we'll get back to you as soon as possible.

Verified User in Banking
CB
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"It's easy to use and the results are more than what the team expected"
What do you like best about Optimizely Web Experimentation?

We no longer need to keep the session for the ab testing ourselves on devices or the browser Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I do not really know how the groups are created so sometimes it hard to tell or use that flag Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

We're so happy that our Content Cloud is providing you with effective business solutions. If you ever have any questions or feedback, please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Thanks!

Verified User in Computer & Network Security
EC
Enterprise (> 1000 emp.)
"SaaS management optimization"
What do you like best about Optimizely Web Experimentation?

Easy of use and short time to value. No need to search too much Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing special to dislike but I would appreciate additional features that I'm currently getting from other products such as user behavior analysis based on mouse movements Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

Thanks so much for taking the time to leave us a review. It's great to get some insight into the experience of our customers. If you ever have questions or feedback surrounding our products in the future, please reach out to your customer success manager or message us at reviews@optimizely.com. We want to ensure that you're getting the most out of Optimizely!

Verified User in Primary/Secondary Education
UP
Mid-Market (51-1000 emp.)
"Useful & straight to the point"
What do you like best about Optimizely Web Experimentation?

Overall really good. The docs are easy to follow & clear when it comes to implementation details. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There's a few times where the docs are confusing & pricing is a little more expensive than some alternatives I've found, but worth it. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

We appreciate your review and it's great to hear that you're enjoying our platform! If you ever face any issues in the future or would like to share your insights on how we could improve user experience, please reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Thanks!

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information
Categories on G2
E-Commerce Personalization
Personalization
Customer Data Platform (CDP)
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Pros and Cons Details

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