Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Verified User in Financial Services

Enterprise (> 1000 emp.)

8/17/2021

"A great tool for onboarding new features"

5/5

What do you like best about Optimizely Web Experimentation?

I can easily turn on and off features (and also allow a certain percentage of traffic) without going through the whole release process. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing at the moment. So far everything I have used has been really helpful. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hey!

It's great to hear that you're finding great success with our platform. If there is any way that we can ever help you out, please feel welcome to reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Thank you.

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/10/2021

"Great for rolling out features in production"

4.5/5

What do you like best about Optimizely Web Experimentation?

The optimizely client is very streamlined and works well across different languages. This is very important in our java and js stack as we can roll out features in both places if needed. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I'd say the groups for rollout could be better - what I mean by this is that connecting to a google account and using the cookie would be more streamlined Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for leaving us a review! We are happy to hear that Optimizely is providing you with effective business solutions. Our team is always here to support you, so please feel free to reach out with any insights or inquiries. You can contact your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/11/2021

"The UI could be updated to make the user experience more friendly."

4/5

What do you like best about Optimizely Web Experimentation?

Experiments are generally simple to setup. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

More help with using the REST API. Easier access to Custom Attribute reporting. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

We appreciate your review! If you're ever in need of any support or having any feedback on how we can improve user experience, please reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Accounting

Mid-Market (51-1000 emp.)

8/12/2021

"Great product"

4.5/5

What do you like best about Optimizely Web Experimentation?

It allows our team to better understand our website and leverage it to its fullest potential as an acquisition channel. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing really. It allows us to do all of the things that we need to. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

We're glad to hear that you're highly satisfied with our platform! If any issues or insights on how we could improve user experience ever arise, please share them with your Customer Success Manager or message us at reviews@optimizely.

Verified User in Retail

Mid-Market (51-1000 emp.)

8/12/2021

"Great experimentation tool with a wide breadth of capabilities"

3.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely has a decent amount of integrations that we have been able to leverage, but in addition they have a wide offering of features and targeting options. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Account service has been lacking ever since the acquisition by Episerver. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks so much for leaving us a review! We would really appreciate it if you can share your concerns with your Customer Success Manager or reach out to us at reviews@optimizely.com. Our goal is to help you get the most of the products and we want you to know that we're here for you at every step of your journey.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/13/2021

"Robust Web Personalization Platform"

4/5

What do you like best about Optimizely Web Experimentation?

Simple platform, easy to monitor test results. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Requires heavy coding for personalized experiences. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi,

Thanks for leaving us a review. We're always here to answer any questions or to heed your insights. You can contact your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/10/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Web Experimentation"

4/5

What do you like best about Optimizely Web Experimentation?

It provides a smooth solution for A/B testing and have used it and found to be easy to use Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Everything is good and maybe some automation around test results Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Good for digital Community and web developers and marketers to experiment and enhance the experience Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are trying to identify the best keywords and hands-on labs to show to personalized users Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks so much for leaving us a review! We highly value your feedback. We're always here to help you get the most out of our platform, so please never hesitate to reach out to your Customer Success Manager with any insights or inquiries or message us at reviews@optimizely.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/10/2021

"Excellent Tool"

4.5/5

What do you like best about Optimizely Web Experimentation?

It is a really easy tool to use and configure Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

One of the biggest challenges we have with Optimizely is the size of the script. It can compromise the page load speed due to its size. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

Thanks for taking the time to leave us a review! We're happy to hear that you're finding success with a product. We'd like to remind you that your customer success manager is always available for support or to listen to any insights you may have on your experience. Or, you can shoot us a message at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Leisure, Travel & Tourism

Enterprise (> 1000 emp.)

8/10/2021

"Optimizely is a strong tool for A/B testing"

3.5/5

What do you like best about Optimizely Web Experimentation?

Easy to use

Product Managers can own experiments easily Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Complicated technical implementation as voiced by developers Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

We appreciate your feedback and are always open to hearing more of your user insights or for for providing you with support. The best point of contact would be your Customer Success Manager or you can message us at reviews@optimizely.com and we'll connect you with the right people!

Thank you.

Verified User in Computer Games

Mid-Market (51-1000 emp.)

8/17/2021

"Quick questions answered fast"

3.5/5

What do you like best about Optimizely Web Experimentation?

Experience optimization technologies, including AI-powered personalization and experimentation.

Feature A/B testing with players at the center, which answers faster and more accurately Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It is a very technical product designed for advanced and sophisticated marketing team. Would love to see more helpers Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

Thanks for leaving us a review! If you're ever in need of additional support, we're always here to help. You can speak to your Customer Success Manager or message us at reviews@optimizely.com so we can work together to find the solutions that are right for you.