Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/17/2021

"It is a complete platform that allows you to enroll new behaviours or add new features in easy way!"

5/5

What do you like best about Optimizely Web Experimentation?

It is a great platform and very intuitive when you create your first experiments and user enrollment, 100% recommended Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I think that the list to change between environments for example production and qa should be of a different color, one must be very careful and not forget the environment before applying any change, for the rest I love it! Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

It's awesome to hear that you're loving our platform! Thanks for sharing your feedback. We would greatly appreciate it if you could share more about your experience with your Customer Success Manager so we can continue improving user experience. You can also contact us at reviews@optimizely.com with any insights or inquiries.

Thank you.

Verified User in Retail

Enterprise (> 1000 emp.)

8/10/2021

"Fully fledged A/B testing suite"

4/5

What do you like best about Optimizely Web Experimentation?

The user interface is clean, the experimentation options are endless and the support team has been fantastic when it comes to issues and suggestions for my experiments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Not so much a dislike, but I'd love an option to split weighted across experiments. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

We appreciate your feedback! It's great to hear that you're enjoying our platform. If you're ever in need of support or would like to share insights on how we could improve user experience, please reach out to us! Your Customer Success Manager is always available to you or you can message us at reviews@optimizely.com.

Thank you.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

8/10/2021

"Great Tool for Fast Testing"

4.5/5

What do you like best about Optimizely Web Experimentation?

I like the east of implementation and how helpful the team is in creating new experiments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

We've had issues partnering with partners like Persado for small iterative testing. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks so much for taking the time to leave us a review. If any insights or inquiries arise surrounding your use of our product, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com. We are here to help!

Verified User in Sports

Small-Business (50 or fewer emp.)

8/10/2021

"Very efficient and insightful tool"

4.5/5

What do you like best about Optimizely Web Experimentation?

Reaching statistical significance, a/b testing and the ability to quickly assess ideas. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

the slight lag when loading a test page, from the consumer's perspective. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hey!

It's great to hear your feedback. We would appreciate it if you could share any insights or inquiries with your Customer Success Manager, as our goal is to continuously improve user experience. You can also reach us at reviews@optimizely.com and we will connect you with the right people.

Kashif W.

Staff Software Engineer

Mid-Market (51-1000 emp.)

8/10/2021

"Best and quick solution for A/B testing"

5/5

What do you like best about Optimizely Web Experimentation?

Easy to integrate, control and calculate Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's hard to maintain the same user experience in different user sessions. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Kashif,

Thanks for leaving us a review! It's great to hear that Web Experimentation is working above and beyond for you and your business. Please never hesitate to reach out to your Customer Success Manager with any insights or inquiries or message us at reviews@optimizely.com. We're always here to help you gain the most out of our product.

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

8/23/2021

"High level insights with low level effort"

5/5

What do you like best about Optimizely Web Experimentation?

The best feature Optimizely has is the ability to manipulate website elements with little to no development work. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The thing I dislike about Optimizely is that product/SKU specific order data (Orders & Revenue) is not scaleable for stores with hundreds of SKUs. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hello,

Thanks for leaving us a review! It's great to hear customer feedback. If you ever have any insights or inquiries on how we could improve your user experience, please let us know. Your Customer Success Manager is a great point of contact or you can reach out to us at reviews@optimizely.com.

Verified User in Insurance

Mid-Market (51-1000 emp.)

8/11/2021

"Love this tool"

5/5

What do you like best about Optimizely Web Experimentation?

Simple interface to use for building and reporting Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some of the tracking requirements can be complicated and frustrating for the dev team Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

Thanks for taking the time to leave us a review! Our goal is to continuously improve user experience for our customers. We'd appreciate it if you could share any insights or inquiries with your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Computer Games

Mid-Market (51-1000 emp.)

8/10/2021

"Good tech but limited results"

3.5/5

What do you like best about Optimizely Web Experimentation?

The Optimizely engine was easy to navigate and the UI was very clear and concise.

Exploring data was a breeze and integrated directly into our game. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

All the things we tested were minor UI changes related to messaging. The shallowness of the ability for us to influence the game was not effective. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for your feedback. It would be great if you could reach out to your Customer Success Manager or message us at reviews@optimizely.com with any insights so we can work together to find solutions that work for you.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/19/2021

"redag"

4/5

What do you like best about Optimizely Web Experimentation?

actionable insight from the results that give our dept more success Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

its not easy to do cool complex experiments - need to be a developer Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi,

Thanks so much for taking the time to leave us a review! We really appreciate it. If you ever need support or would like to share your insights surrounding your user experience, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/10/2021

"Great for experimentation and insights"

2.5/5

What do you like best about Optimizely Web Experimentation?

Ability to test, iterate, and learn quickly Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

A bit difficult to get the hang of and requires significant traffic which can be hard when starting out Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for leaving us a review, we appreciate your feedback. We're sorry to hear about you experience with Intelligence Cloud. It would be great if you could reach out to your customer success manager or message us at reviews@optimizely.com so we can help remedy the situation.