Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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4.8 out of 5

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Verified User in Online Media

Mid-Market (51-1000 emp.)

8/18/2021

"Great A/B testing tool"

4.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely is very effective for A/B testing and Conversion rate optimization. I appreciated that it allows filtering the traffic based on audience data and supports multivariant testing. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's a little expensive but, if you are looking for a great A/B testing tool and it comes under your budget then go for it. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hey!

Thanks so much for leaving us a review, it's great to hear that you're enjoying our product. If you ever feel like there is a way we could improve your experience, please don't hesitate to reach out. Your Customer Success Manager is a great point of contact or you can leave us a message at reviews@optimizely.com.

Mihajlo N.

Enterprise (> 1000 emp.)

8/11/2021

"Powerful tool leading in the industry"

5/5

What do you like best about Optimizely Web Experimentation?

Intuitive and easy to use. Yet powerful with capability of running any size experiment or optimisation. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's on the expensive side. The full stack is a little out of reach. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Mihajlo,

We love to hear that you're enjoying our platform. If you would ever like to share any of your insights or have any inquiries, please reach out to your Customer Success Manager or message us at reviews@optimizely.com. Our goal is to help you get the most out of our products!

Verified User in Wholesale

Enterprise (> 1000 emp.)

8/17/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Powerful tool"

4/5

What do you like best about Optimizely Web Experimentation?

Easy to modify website elements with the editor. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

QA Testing and process for safe technical implementation still needs to be done by a qualified person. Would be great if there would be automatic browser/device etc. tests running. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks for your review, we highly value your feedback! Please make sure to share your insights surrounding user experience with your Customer Success Manager. We strive to continuously improve our platform. You can also message us at reviews@optimizely.com with any feedback or requests for support.

Verified User in Gambling & Casinos

Enterprise (> 1000 emp.)

8/10/2021

"Optimizely unlocks the ability to learn at pace!"

4.5/5

What do you like best about Optimizely Web Experimentation?

The pace that you can test assumptions and validate hypotheses! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The web interface can have the dreaded flicker when loading an experience that is in view when the page loads. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks so much for leaving us a review! We highly appreciate your feedback and your customer success manager would love to hear more from you or you can message us any insights or questions at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

8/10/2021

"Excellent personlization tool"

5/5

What do you like best about Optimizely Web Experimentation?

The option to personalize with dynamic and static. Cookies etc Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Havent been able to get recommendation working yet. Need a blackbox to try out. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hey!

Thanks for leaving us a review. We're happy to hear that you're finding success with Optimizely. Please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com with any questions or insights.

Verified User in Leisure, Travel & Tourism

Small-Business (50 or fewer emp.)

8/10/2021

"Easy to use and understand"

4/5

What do you like best about Optimizely Web Experimentation?

Power and easy to create A/B tests. I can trust that it will accurately record and does all the thinking for me by creating easy to understand results Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Google Optimize is offered as a part of our Google Analytics subscription so it can be cheap even though it's less powerful Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for taking the time to leave us a review! We're always here to help you get the best out of our tools. If you ever have any inquiries or would like to share any insights surrounding our platform, please reach our to your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

8/17/2021

"Optimizely Experimentation Has Been Great!"

4/5

What do you like best about Optimizely Web Experimentation?

To be able to test which users have access and to control the user's flow from when they visit the site! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The audience view sometimes doesn't work Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

We love to hear that you're finding success with our platform. If you ever feel like we could help improve your user experience, please reach out to your Customer Success Manager with any insights or inquiries. You can also message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

10/25/2021

"Easy to use"

3.5/5

What do you like best about Optimizely Web Experimentation?

Easy to understand and you can very easily find what you're looking for. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The inability to remove outliers from my test results, which makes that I still have to do several manual checks while monitoring an experiment Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/18/2021

"Optimizely web experimentation"

4/5

What do you like best about Optimizely Web Experimentation?

Its easy to create experiments and test them out in live and you have controls on what amount of users you want to visit your experiments Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

You need to create seperate URLs for the test environments Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

I would highly recommend this Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We do A/B testing and see if more number of user visits our pages achieve or not.. there is a proposal and its easy to do beta testing before productionising the code Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for leaving us a review! It means a lot to us. Whenever you have any suggestions on how we could improve user experience, we would greatly appreciate it if you could share them with your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Computer & Network Security

Mid-Market (51-1000 emp.)

8/10/2021

"It's good to be king"

4/5

What do you like best about Optimizely Web Experimentation?

Optimizely has all the features you need to effectively A/B test and optimize your website or product. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The editor can be limiting at times. ... Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hey!

It's great to hear that you're finding success with our products! Your customer success manager is always available to you to help you reach your highest potential with Optimizely. You can also always message us at reviews@optimizely.com with any questions or concerns.

Thank you.