Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

8/11/2021

"Great platform for AB testing"

5/5

What do you like best about Optimizely Web Experimentation?

It's easy to set up experiments and view results across pages and teams, even if you're not a developer. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There is definitely a learning curve to using the product but the trainings are helpful. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

It's great to hear that you're highly enjoying our product! If any insights or inquiries ever arise in the future, please feel welcome to reach out to your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Thank you.

Isaac H.

Manager of Conversion Optimization

Small-Business (50 or fewer emp.)

8/17/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Love it"

5/5

What do you like best about Optimizely Web Experimentation?

I love the flexibility of the tool, it's allowed us to launch tests and impact the bottom line Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing, the tool itself has some latency on some websites, but that can be expected. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Isaac,

We love to hear that you're enjoying our platform! We want you to get the most out of our tool, so if you ever have any feedback on user experience or inquiries, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Thanks!

Verified User in Health, Wellness and Fitness

Enterprise (> 1000 emp.)

8/23/2021

"Great tool that can do almost anything!"

5/5

What do you like best about Optimizely Web Experimentation?

I love that this is a fully customizable platform that can do AB testing and several other features such as personalization. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The downsides are minimal. Nothing that other tool doesn't have. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hey!

Thanks for leaving us a review. If any inquiries or insights surrounding your user experience ever arise, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com. We're here to help!

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

8/12/2021

"Good way to test experimental features"

4.5/5

What do you like best about Optimizely Web Experimentation?

The ability to test with several variants and measure each one against the others Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I believe the developer-facing UI needs some love Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There!

Thanks so much for leaving us a review. It would be great if you could share any of your insights on your user experience with us. Please reach out to your Customer Success Manager or message us at reviews@optimizely.com. We are also always here for support!

Verified User in Retail

Mid-Market (51-1000 emp.)

8/16/2021

"The current platform benchmark for AB testing"

4.5/5

What do you like best about Optimizely Web Experimentation?

Flexibility and simplicity make Optimizely an excellent tool for scaling testing within your business. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

For businesses with seasonal traffic, the contracts don't always fit, but the sales team can be flexible. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for leaving us a review! We're happy to hear that you're finding success with our platform. Please always feel free to reach out for support or with any feedback on how we could improve your customer experience. You can contact your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Entertainment

Small-Business (50 or fewer emp.)

8/11/2021

"Powerful Tool for A/B Testing"

4/5

What do you like best about Optimizely Web Experimentation?

Has been great for our A/B testing and collecting all test results in a single workspace. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The interface could be upgraded and show more data visualization. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

It's great to hear about your satisfaction with our product! This kind of feedback is exactly what your Customer Success Manager would love to hear from you. You can also message us on reviews@optimizely.com about any insights or inquiries and we'll connect you with the right people.

Verified User in Retail

Small-Business (50 or fewer emp.)

8/18/2021

"Get's the job done, even for non technical users"

4/5

What do you like best about Optimizely Web Experimentation?

Using the A/b testing feature is incredibly simple and has a very short learning curve. This really empowers anyone at the company to jump in and begin testing Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

outside of the experiments (extensions etc) are a little more involved and there is definitely a barrier to being able to utilize that aspect of the platform in a way to get around heavy dev lift Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

Thanks for leaving us a review! If you ever feel that we could help improve your user experience, please don't hesitate to reach out. Your Customer Success Manager is a great point of contact or you can message us at reviews@optimizely.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/17/2021

"Product Manager"

4/5

What do you like best about Optimizely Web Experimentation?

I like how easy it is to run experiments and test multiple variations. I also like the ability of PM to control content through optimizely without involving engineers. In addition i like the fact that we can make experiments mutually exclusive. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I wish we could collect more data points. For example, revenue seems to be innacurate, so I have to use multiple tools to collect all the metrics. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

It's great to hear that you're finding experimentation success with Optimizely! We'd appreciate it if you could raise any concerns you may have with your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people. We're also available for any help you may need.

Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

8/10/2021

"Digital Product Manager"

4.5/5

What do you like best about Optimizely Web Experimentation?

The freedom to test whatever I would like. The widget editor is very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Finding answers on what the implementations mean. Ex: all the types of URL targeting. The knowledge base isnt very clear to me. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hey!

It's great to hear that you're successfully experimenting with our products. Please reach out to your customer success manager with any questions or concerns. They are always here to help you reach your full potential with Optimizely.

Verified User in Financial Services

Enterprise (> 1000 emp.)

8/10/2021

"Interesting Platform with great potential of flexibility"

3.5/5

What do you like best about Optimizely Web Experimentation?

The manual is intuitive. The dashboard for now looks neat. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The level of changes involved for testing Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hello,

Thanks for taking the time to leave us a review! It would be incredibly helpful to us if you could share any insights on how we could improve your user experience with your Customer Success Manager or message us at reviews@optimizely.com. We're also always available for any support you may need.