Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

8/20/2021

"Optimizely is quick and easy setup"

5/5

What do you like best about Optimizely Web Experimentation?

The interface is very user-friendly to non-technical users while still being really powerful for technical folks. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some of the tests we wanted to run required the full stack instance, so the web experimentation option isn't all-encompassing. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for leaving us a review, we love to hear that you're enjoying our platform! Whenever you speak to your Customer Success Manager, please make sure to share these great insights with them so that we can continue to refine user experience. You can also message us at reviews@optimizely.com.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

8/10/2021

"Good testing platform"

4/5

What do you like best about Optimizely Web Experimentation?

Optimizely has a very user-friendly interface to view the progress and results of experiments Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Obviously the platform is very expensive, especially if you have a lot of web traffic. This makes it challenging to run tests on pages with small conversion rates. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hey!

Thanks for leaving us a review, we highly value your feedback. It's great to hear that Optimizely is effecting improvements in your online presence. Please always feel free to reach out to your Customer Success Manager or reviews@optimizely.com with any insights or inquiries, we would really appreciate it.

Verified User in Health, Wellness and Fitness

Enterprise (> 1000 emp.)

8/27/2021

"Solid and powerful tool for UX experimentation"

4.5/5

What do you like best about Optimizely Web Experimentation?

Statistical model behind the tool

Fast setup and learning curve Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

A bit more expensive compared to competitors' tool

Preview mode can be improved Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hey!

Thanks for leaving us a review. If you ever feel as if we could improve your user experience, please don't hesitate to reach out to us with any insights or inquiries. Your Customer Success Manager is a great point of contact or you can message us at reviews@optimizely.com and we'll connect you with the right people.

Elizabeth G.

UX Researcher

Enterprise (> 1000 emp.)

8/10/2021

"Good web experimentation platform"

3.5/5

What do you like best about Optimizely Web Experimentation?

Responsive support/sales team. Fairly easy UI. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some redundancies make the UI a bit cumbersome. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Elizabeth,

Thanks for leaving us a review! We highly value your feedback. It's great to hear that our team has been a great resource to you throughout your journey with our platform. We're always here to help, so please feel free to share any insights or inquiries with your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

8/10/2021

"One of the best platforms for content and conversion optimization"

4.5/5

What do you like best about Optimizely Web Experimentation?

The ease of doing a large number of A/B and multivariate tests for content and conversion optimization. Design & UX changes can be tested with ease due to the visual editor. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Not very cost-effective for start-ups and small businesses. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

One of the best options in the market to run a large number of content experiments. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Some of my clients are using Optimizely to fine-tune the content and UX on their sites, thereby considerably improving their digital experience. If there could be better pricing options for small clients, Optimize adoption would be a lot more. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hey!

Thanks for leaving us a review, we really appreciate it. We're glad to hear that you're enjoying our products. We would love to hear more of your insights or inquiries, which you can share with your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Leisure, Travel & Tourism

Small-Business (50 or fewer emp.)

8/10/2021

"Skillful people working at Optimizely"

4.5/5

What do you like best about Optimizely Web Experimentation?

- Professionalism

- Engineering capabilities both in computer science and probability

We choose them because they were the only ones fully supporting React. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The separation between "web" and "full-stack" offering Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Future proof if you are using React; made our statistician happy! Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Business-wise, we gained confidence over our choices as there is now a clear statistical result Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There!

We're happy to hear that Optimizely is having a hand in improving your business. Please always feel free to contact your customer success manager with any insights or inquiries or leave us a message at reviews@optimizely.com and we'll get back to you as soon as possible.

Thank you.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

8/12/2021

"Decent product, but lagging behind in innovation"

3.5/5

What do you like best about Optimizely Web Experimentation?

Easy to use product typically—Useful features such as custom attributes as well as strong targeting capabilities

Stats engine false positive control Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Custom attributes (segments) need to be pre-programmed

No innovative features recently for web experimentation—Only includes reskin of their current product

Conservative stat sig detection Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi There,

Thanks for leaving us a review! User insights are of great value to us, and we would greatly appreciate it if you could share with your Customer Success Manager or leave us a message at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Entertainment

Small-Business (50 or fewer emp.)

8/11/2021

"Any A/B-Test or idea can be played over the tool. Also more complex tests, like Newsletter."

4/5

What do you like best about Optimizely Web Experimentation?

Easy overview of Features and Settings. Setting up the test goes fast. Initial analysis is good, connection to different tools possible (like Mapp) Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

More complex tests have to be implemented by Software Development. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

It's great to hear that Web Experimentation is providing you with effective business solutions! An unmatched user experience for our customers is our priority and we're always here to help you get the most out of our platform. If you're ever in need of support or would like to share your feedback, please reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Thanks!

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/12/2021

"Good interface and straightforward to use. Easy experimentation setup"

4/5

What do you like best about Optimizely Web Experimentation?

The interface is very intuitive and it's easy to monitor all the different types of experiments that are happening Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There could be more in terms of education for non-technical audiences on how to interpret experiment results Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hi,

Thanks for leaving us a review! We appreciate it. Your Customer Success Manager is always there for you to share your insights with or for any support you may need. You can also message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Design

Mid-Market (51-1000 emp.)

8/10/2021

"Excellent experimentation service"

5/5

What do you like best about Optimizely Web Experimentation?

Optimizely makes it easy to set up A/B experiments for our products and see real-time results. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing— Optimizely is easy to use, quick and easy to learn, and makes collaboration a breeze. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

edit

Hey!

We're glad to hear that you are enjoying Web Experimentation. Just a reminder that if any issues arise or if you would like to share your insights, your customer success manager is always available for support. You can also leave us a message at reviews@optimizely.com and we'll connect you with the right people.