Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Verified User in Market Research

Mid-Market (51-1000 emp.)

8/17/2021

"Agile, Easy to Implement"

5/5

What do you like best about Optimizely Web Experimentation?

-Custom event tracking via API and Tag Manager

-Agile experimentation implementation

-Usable insights

-Allow for quick deploy to fix errors between sprints Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

-Channel Grouping differs from GA Default Channel Grouping Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Great for enterprise-level businesses. Multiple accounts and ease of implementation bring it above most competitors. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

-Ideation for micro and macro UI/UX decisions

-Great for creating substantiated evidence for changes to website Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hello,

Thanks for taking the time to leave us a review! We love to hear that you're finding great success with our platform. Your insights and inquiries could help us in our journey to continuously refine user experience; please share them with your Customer Success Manager or you can message us at reviews@optimizely.com.

Verified User in Real Estate

Mid-Market (51-1000 emp.)

8/10/2021

"Great system to manage new feature"

4.5/5

What do you like best about Optimizely Web Experimentation?

All the flexibility Optimizely provides to make the use case fit for all our projects. And it supports in multiple languages. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

A good feature to have is shceduled release. So engieneers don't have sit there to enable some feature at a specific time. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks so much for leaving us a review! It's great to hear that you're finding success with Web Experimentation. Please reach out to your Customer Success Manager with any insights or inquiries, so we can support you in having the best user experience possible. You can also reach out to us at reviews@optimizely.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

8/10/2021

"Probably the best choice for an A/B Testing platform"

4.5/5

What do you like best about Optimizely Web Experimentation?

User interface is simple and straightforward, the software is trustworthy and the statistical significance validator is good. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

A bit slow, no graphic way to look at results, not well integrated with analytics tool such as Amplitude so I have to use two tools - one for data breakdowns, one to create A/B Tests. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks for leaving us a review. We're happy to hear that our products are working so well in solving your business' needs. It would be great if you could reach out to your customer success manager about any insights surrounding your user experience, so that we can continue to improve. You can also always message us at reviews@optimizely.com with any questions or feedback.

Verified User in Entertainment

Mid-Market (51-1000 emp.)

8/20/2021

"Easy A/B tests"

3.5/5

What do you like best about Optimizely Web Experimentation?

I like how easy it is to see the test results in realtime. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The web interface of the app could be improved to be more robust and user-friendly Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hello,

Thanks so much for leaving us a review. Always feel welcome to share any inquiries or insights you may have surrounding your user experience with your Customer Success Manager. You can also message us at reviews@optimizely.com.

Verified User in Insurance

Mid-Market (51-1000 emp.)

8/11/2021

"Excellent tool for A/B and multivariate testing"

5/5

What do you like best about Optimizely Web Experimentation?

Flexibility, ease of use (changing the page's components), and integration with Google Analytics are not complicated. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Lack of documentation for more complex experiments. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

A perfect tool for basic tests and can manage complicated tests as long as you have developers on your team to help you. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Helped solve how to improve our homepage to make it easier for users to find our products. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hey!

We're happy to hear that you're finding success with our platform. Always feel free share any insights or inquiries with your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people. We're here to make you're experience better!

Adam B.

Mid-Market (51-1000 emp.)

8/13/2021

"Good platform to help understand A/B data for your business"

4.5/5

What do you like best about Optimizely Web Experimentation?

THe simple UI for setting up tests, the easy way to do redirects Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Building the segmentations can take some time to build, also a better way to file and manage these as the numbers of segements and steps increase. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Adam,

We appreciate your review and it's great to hear that you're finding success with our product! Much like your business goal, we want our customers to get the most out of our platform. If you ever have any insights on how we could improve user experience or inquiries, please reach out to your Customer Success Manager. We're also available at reviews@optimizely.com.

Thank you.

Clayton O.

Lead Developer

Enterprise (> 1000 emp.)

8/10/2021

"Optimizely Web Experimentation makes working in a no-code environment super friendly!"

4.5/5

What do you like best about Optimizely Web Experimentation?

I love that our developers can add a single line of code, and the marketing team can begin experimenting immediately. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I am a bit concerned with the performance impact of the script, but with it loading at the end of the DOM, it should be neglible. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Clayton,

We're so happy to hear that you're enjoying Intelligence Cloud. If you ever have any questions or feedback, please reach out to your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Thanks!

Verified User in Airlines/Aviation

Mid-Market (51-1000 emp.)

8/17/2021

"Not as straight forward as they make it out to be"

2/5

What do you like best about Optimizely Web Experimentation?

Easy to set up, just throw some JS into the footer of your site and you are good to go. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Anything more complicated than a simple headline switch is complicated. Their documentation is sometimes vague and confusing. Jury is still out on their technical support. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

We are sorry to hear that you feel this way about your experience with our platform. Our goal is to help you get the most out of our tool and we are here to guide you in doing so! Please reach out to your Customer Success Manager with any feedback on how we can make your user experience better or for any requests for support. You can also reach us at reviews@optimizely.com and we'll connect you with the right people.

Thank you.

Verified User in Consumer Electronics

Small-Business (50 or fewer emp.)

8/10/2021

"Solid platform with flexibility options"

4.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely's ability to handle complex test designs and the flexibility that it provides from a coding/development perspective. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The in-built Program Management tool is quite basic, and whilst there are some advantages, it can quickly be too basic once the program becomes semi-mature. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks for leaving us a review! We love to hear that you're finding success with Web Experimentation. If you ever have any inquiries or would like to share your user insights with us, please feel free to contact your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/17/2021

"Seamless & Fast"

4.5/5

What do you like best about Optimizely Web Experimentation?

Experimentation is so important when you're trying to figure out what works best for your business & customer. I love that Optimizely has built their product around a system that enables seamless experimentation. We've been able to look at what REALLY HAPPENS with customers & more objective decisions about the future, rather than projecting what we think will work. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There's nothing major that I dislike about this product, though I do think (like all products) it could be easier to use. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks for leaving us a review, we appreciate it! It's great to hear that you're loving our platform, and if you ever need any assistance or have any suggestions on how we can improve your experience, let us know! You can share your insights or inquiries with your Customer Success Manager or message us at reviews@optimizely.com.