Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Verified User in Retail

Enterprise (> 1000 emp.)

8/16/2021

"A word of warning with async"

3.5/5

What do you like best about Optimizely Web Experimentation?

The dashboard and the features management works great. Creating and toggling feature for different audiences has never been this easy. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The sdk works great, but I wish the data file was somehow loaded before the sdk so that initializing the library became synchronous.

Waiting for everything to be ready before display content to the user can be tricky. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

We're happy that you're finding effective business solutions with our platform. In regards to your concerns, it would be great to share these with your Customer Success Manager so they are on our radar. You can also reach out with any inquiries or message us at reviews@optimizely.com.

Rad K.

Assistant Director of Product Management

Mid-Market (51-1000 emp.)

8/17/2021

"Super Valuable Insights, and Easy to Understand"

4.5/5

What do you like best about Optimizely Web Experimentation?

I would recommend A/B testing to any company looking to garner valuable insights from their users. We've used Optimizely to test our entire membership purchase funnel and increase conversion and reduce our cart abandonment. We've used test results to make cases for specific language, UI changes, etc. to our senior leadership team with confidence. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I can't think of anything I dislike about the platform! Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Rad,

Thanks so much for leaving us a review, it's amazing to hear that you've been enjoying our product! If any questions or concerns ever arise, please don't hesitate to share them with your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Computer & Network Security

Small-Business (50 or fewer emp.)

8/10/2021

"A/B Testing with Optimizely"

4.5/5

What do you like best about Optimizely Web Experimentation?

It is a pretty responsive tool, easy to use. You don't need to know about programming or have any web development background to use the tool. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I did the certification and found some questions confusing, but other than that, once you are using the tool yo get to understand it better Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

I created A/B testing for websites to make better decisions on what works better for our audience.

The benefits I found is that you don't need to risk your web engagement to try something new on your website, you get to try the change before implementing it permanently.

We also created some personalizations to drive the audience to an event, to target specific audience to an asset, etc. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for leaving us a review, we're glad to hear that you're finding success with Web Experimentation. If you're ever in need of support or would like to share your insights with our product, please don't hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Shiva A.

Mid-Market (51-1000 emp.)

8/17/2021

"Experimentation using Optimizely"

4/5

What do you like best about Optimizely Web Experimentation?

A/B testing and multivariate experimentation is very easy Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Mismatch of Optimizely results and internal backend data Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Optimizely is a great tool if you run experiments on a small scale on a limited set of users.

Its easy to integrate with other internal tools.

Its very easy to use, so anyone can calculate and execute experiments with minimal training Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Reducing dependency on Data Analysts for experiment design and execution

This saves a lot of time for the team Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Shiva,

Thanks for taking the time to leave us a review, we're happy that you're enjoying our platform. If you ever have any concerns or questions, please make sure to bring them to the attention of your Customer Success Manager or message us at reviews@optimizely.com. We're here to help!

Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

10/21/2021

"Easy to use, great support and fast releases"

5/5

What do you like best about Optimizely Web Experimentation?

Ease of implementation and it helps when you have non-dev people involved in creating tests. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Metrics: the inability to pile together multiple metrics in an easy way was a pain Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks so much for leaving us a review! We're happy to hear that you've found great use in our platform. If you ever have any inquiries or insights on how we could improve your user experience, please don't hesitate to share with your Customer Success Manager. You can also reach us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

8/30/2021

"A good example of ab testing platform, if you're a dev"

3.5/5

What do you like best about Optimizely Web Experimentation?

I like how easy it is to split the code and read the results Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I don't like how to set the audience for the tests. I think it's very dev-centric in the way it is thought and presented, and it is difficult for people with different backgrounds Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks for leaving us a review, we appreciate it! Your insights are incredibly useful to us and it would be great if you could share them with your Customer Success Manager or reach out to us at reviews@optimizely.com. We're here to heighten your user experience.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/9/2021

"Leads to great results!"

4/5

What do you like best about Optimizely Web Experimentation?

As someone who has not performed a lot of testing manually in the past, optimizely has been a simple and effective platform to learn & implement. All of the documentation that they provide has also helped to decrease the learning curve. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Once you have a number of users in the platform, it can be difficult to navigate across tests & reporting, especially when you are using the platform across multiple brands. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for leaving us a review! We're happy to hear that Optimizely is providing you with effective business solutions. If you ever have any questions or would like to share your insights with us, please don't hesitate to contact your customer success manager or message us at reviews@optimizely.com.

Verified User in Real Estate

Enterprise (> 1000 emp.)

8/10/2021

"Best A/B test Tool"

5/5

What do you like best about Optimizely Web Experimentation?

Optimizely gives the ability to put new features behind the experiment and allows developers, marketers, and product managers to gather data and achieve the business goals. I personally like Optimizely for enabling the experiment for particular users and get feedback about the feature before rolling out the feature 100% to the customers and also like the ability to add the audiences in different ways! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

As of now there is nothing in this regard because it generally helps me in my daily work routine and makes our process smooth. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for leaving us a review! We love to hear that our products are working so seamlessly in providing you with effective business solutions. If any issues or inquiries ever do arise in the future, your customer success manager is always available to you for support or you can message us at reviews@optimizely.com and we'll get back to you as soon as possible.

Kenny A.

Tech Lead

Small-Business (50 or fewer emp.)

8/10/2021

"Really user friendly at the same time has possibility to go more technical which is the best"

4/5

What do you like best about Optimizely Web Experimentation?

Ability to quickly set an experiment on the platform Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Would like to have cross-project experiments since we have multiple brands we would like to compile globally Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

We're glad to hear that our products are helping to enhance the experience of your customers! User experience is also extremely important to us and that's why we're always available to hear any of your user insights or inquiries surrounding our products. Please feel free to reach out to your customer success manager or message us at reviews@optimizely.com at any time and we'll get back to you as soon as possible.

Thanks!

Verified User in Design

Mid-Market (51-1000 emp.)

8/10/2021

"Optimizely helps alleviate communication issues."

5/5

What do you like best about Optimizely Web Experimentation?

I love the ability to implement code individually without consulting tech. I have the freedom to apply temporary changes to HTML/CSS for complete design research freely. I appreciate that I can find the selectors for CSS within the testing environment, which cuts coding time in half. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I don't particularly appreciate that the location where HTML and CSS are is separate from each other. You have to save CSS and edit the HTML and vice versa to make changes or find selectors. I wish all coding languages were in the same panel. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There!

We love to hear that you're finding effective business solutions with Optimizely. We're always available to hear your feedback which you can share with your customer success manager at any time or for support. You can also reach us at reviews@optimizely.com and we'll connect you with the right people.

Thanks!