Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Michael P.

Website Strategy Lead

Mid-Market (51-1000 emp.)

8/10/2021

"The best experimentation platform I have used"

5/5

What do you like best about Optimizely Web Experimentation?

It's incredibly intuitive for non-developers and non-designers. The WISIWYG visual editor makes it easy to quickly create and launch entire experiments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There's definitely a learning curve, but once you've figured out all the bells and whistles, it's incredibly powerful. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Michael,

It's great to hear about your high level of satisfaction with our product! Our goal is to continuously improve user experience, and your customer success manager would love to hear any feedback from you surrounding our products. They are also always available for any kind of support or you can message us at reviews@optimizely.com and we'll connect you with the right people.

Thanks!

Verified User in Gambling & Casinos

Mid-Market (51-1000 emp.)

8/10/2021

"A good tool for A/B testing"

4/5

What do you like best about Optimizely Web Experimentation?

Its ease of use as a tool and simple integration process with the projects to start using Optimizely. Fast analysis results to see A/B testing results.

Good support team to answer the queries raised. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Currently, the process of raising a ticket and viewing a ticket is a bit hassle due to its migration work in progress. The support is good, but could improve the response time. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for taking the time to leave us a review. Your insights are very important to us and your customer success manager is always available to hear your feedback or for any support. You can also message us for reviews@optimizely.com and we'll connect you with the right people.

Anish J.

Sr. Consultant

Small-Business (50 or fewer emp.)

8/11/2021

"One of the easiest, and most sophisticated testing tools in the market"

5/5

What do you like best about Optimizely Web Experimentation?

Ease of use, quick debug, shareable preview links, access to API and custom events

WYSIWYG editor and javascript/CSS editor Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

the UI and some of the color schemes

the option to include jquery Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Anish,

Thanks so much for leaving us a review! It's great to hear that you're highly satisfied with our product. If you ever need any support or would like to share your feedback with us, please reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Real Estate

Enterprise (> 1000 emp.)

8/10/2021

"Easy to use but wish the functionality worked as expected"

2.5/5

What do you like best about Optimizely Web Experimentation?

Simple and intuitive UI makes it easy to use Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

My company has had multiple experiences in the past where experiments did not function as expected due to intermittent outages and failures from Optimizely. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Make sure the services are up and running, too many times the servers were down which impacted our production environment. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Releasing features and functionality to sub-segments of the population. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for taking the time to leave us a review! We're very sorry to hear about the issues you've experienced with our platform. Please address these concerns with your Customer Success Manager so that they can be properly addressed. You can also reach us at reviews@optimizely.com with any more insights or inquiries.

Joshua V.

Senior Optimisation Manager

Small-Business (50 or fewer emp.)

8/13/2021

"Optimizely is an agile testing platform that brings new ground to experimentation"

4.5/5

What do you like best about Optimizely Web Experimentation?

Easily being able to launch campaigns . Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Lack of folder system to organise tests. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Once you get used to using the platform, it is easy to navigate through and start testing in multiple areas Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Benefits of testing new ideas and features to get results on performance before putting them into production Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Joshua,

We appreciate your review! It's great to hear customer insights, so please feel free to reach out to your Customer Success Manager if you feel that there is any way that we can improve your user experience.

Thank you.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/21/2021

"Testing and Experimentation for Everyone"

4/5

What do you like best about Optimizely Web Experimentation?

Optimizely is like the Ferrari of a/b testing solutions. You can do so much with it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The learning curve is excellent at times. With power and control comes a price. You have to learn how the system operates. It's not for the faint of heart. At times, tests require a developer. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks so much for taking the time to leave us a review! We love to hear customer feedback. Your customer success manager is always available to you for any support or to share your insights with. You can also message us at reviews@optimizely.com and we will connect you with the right people.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

8/16/2021

"Great Tool"

4.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely is very user-friendly. I use it frequently for A/B tests and it has helped us to grow the testing program and run and iterate on tests at a fast pace. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There are limitations as to what can be done with the UI versus what needs to be done through code. It would be great to have more UI functionalities so we can continue to test more. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hey!

It's great to hear that you're loving our tool. We're here to help you get the most out of it, so please never hesitate to communicate your insights surrounding your experience with us or request support. You can contact your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Publishing

Mid-Market (51-1000 emp.)

8/11/2021

"A/B Testing for professionals"

4.5/5

What do you like best about Optimizely Web Experimentation?

We have been working with Optimizely for several years now and the A/B testing suite has helped us a lot! The tool is easy to use and most stuff is self-explanatory. Whenever we want to test a new feature we just setup a test with Optimizely and wait for the results to come in. Fortunately a lot of tests can be created with their WYSIWYG-editor, so there is no need for any help from the dev department. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some stuff has been tricky to implement/test for us with Optimizely. Also performance takes a hit when implementing Optimizely, which might be the downside of having a tool with so many features. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

It's great to hear that you're getting so much out of our tool! We're always here to listen to your feedback and for support. You can reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Thanks!

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/11/2021

"Sophisticated Platform"

4.5/5

What do you like best about Optimizely Web Experimentation?

It is a powerful tool that allows you to tweak the entire frontend of your site; build features without involving the engineering team. This allows for flexibility and speed, which are essential for testing. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Unable to handle more than 1 person working in the same experiment; limited for productivity Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Consider using OWE if you need a wholesome tool for all your web testing purposes Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We use Optimizely to conduct testing for website optimization. It is relatively stable and an easy tool to use once you're used to it. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks for leaving us a review, we highly value our customers' feedback. We want to make your user experience as enjoyable as possible, so please never hesitate to reach out to your Customer Success Manager or message us at reviews@optimizely.com with any insights or inquiries.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

8/10/2021

"Optimizely is great. We recently switched from Adobe Target and I can't say enough good things!"

5/5

What do you like best about Optimizely Web Experimentation?

I like the visual editor capabilities that allow someone like myself (not a developer) to create meaningful experiments. I also love the fact that it allows for more complicated experiment construction and the ability to create segments within the tool using data in real time as well as uploading other 3rd party data to inform segments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's really tough to reach significance when you have small traffic amounts to your site. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are heavily using personalization for marketing campaigns to show custom content and CTAs, depending on items in the URL parameter. We are also integrating a/b testing into those same campaigns and I believe it's helped us learn what doesn't work but also how you can take those learnings and scale them across all campaigns. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hey!

It's really great to hear that you've been enjoying Optimizely. We're always eager to hear your feedback, so please don't hesitate to share your insights with your customer manager or message us at reviews@optimizely.com and we will connect you with the right people.