Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Verified User in Sporting Goods

Enterprise (> 1000 emp.)

8/10/2021

"Great product, service lacking after acquisition"

4/5

What do you like best about Optimizely Web Experimentation?

Optimizely's product is best in class. It is both simple to use and also highly flexible to fit your testing needs. It has a very modern UI and great documentation. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Since their acquisition by Episerver the service has been non-existent. Pre-acquisition we had an account manager who we spoke with every month or so to discuss strategy and answer questions. Once the acquisition happened, we received emails stating that they were restructuring their service team and after that basically heard nothing from anyone again. On top of that, the response time on support tickets has gone from hours to days/weeks. At one point a VP reached out to me to try and remedy a situation after I hadn't heard back on a ticket in weeks. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thank you for leaving us a review! We highly value your feedback and would like to address your ongoing experience with our customer service. It would be great if you could reach out to your Customer Success Manager with these concerns as soon as possible or reach out to us at reviews@optimizely.com and we will find solutions that work best for you and your team.

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

8/17/2021

"Works as described and easy to use"

3.5/5

What do you like best about Optimizely Web Experimentation?

It's quite easy to get up and running and have an experiment in place quickly. We actually use it more for quick and dirty web updates, but it works as promised. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Wish they had lower pricing tiers as we get charged for a lot of non-usage Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks for leaving us a review! If there is any way that we can make your experience better or if you're in need of support, please let us know. Your Customer Success Manager is a great point of contact, or you can message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/10/2021

"Optimizely is pivotal for growth"

4.5/5

What do you like best about Optimizely Web Experimentation?

What I like the most about Optimizely Web Experimentation is that growth ideas can be implemented in mere minutes with all the safety guard rails in place. It was very easy to onboard and get started using, and had become practically routine within just a couple of months. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

If multiple people are running experiments on Optimizely Web Experimentation I disliked stepping on each others' toes. More guardrails around overlapping experiments would be helpful. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

If your whole team will be using it together, get organized between team members first. Create a process for handling multiple experiments. Follow that process. Doesn't have to be perfect at the outset and you can refine it over time. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We have to unlock growth in a number of different areas and Optimizely Web Experimentation has given us the benefit of being able to tackle our growth roadmap systematically and easily. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

We appreciate your review! It's great to hear that Optimizely is taking your business to a whole new level in terms of growth. If you ever run into any issues or would like to share your feedback on how we can improve user experience, your Customer Success Manager would love to hear from you or you can message us at reviews@optimizely.com.

Verified User in Real Estate

Mid-Market (51-1000 emp.)

2/22/2022

"Good tool but hard learning curve"

4.5/5

What do you like best about Optimizely Web Experimentation?

Being able to have multiple tests running concurrently without struggling to manage them. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The UI has a big learning curve if you are not in the product frequently and can be a challenge to remember the where and what. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for leaving us a review. If you're ever in need of support, please feel free to reach out to our Customer Support team, your Customer Success Manager, or you can even leave us a message at reviews@optimizely.com. We're here to help!

Mauro M.

Product Design Manager

Small-Business (50 or fewer emp.)

8/13/2021

"Best Experimentation tool"

4.5/5

What do you like best about Optimizely Web Experimentation?

Agile tool helpful to design different experiences. WYSIWYG panel makes easy experiments super-easy. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

No possibility of Personalization within the App. Sometimes slow in updating data. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Professional tool and accurate to gather data and measure the value of your experiences. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

For every single feature, it's possible to tweak the design to optimize CR. Experiments run by market allow to personalize the experience according to the audience. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Mauro,

Thanks for leaving us a review! If you ever feel like we could improve your user experience, please don't hesitate to reach out to us. You can contact your Customer Success Manager or message us at reviews@optimizely.com with your insights.

George A.

IT Engineer

Mid-Market (51-1000 emp.)

8/17/2021

"Optimizely: The experimentation platform"

4/5

What do you like best about Optimizely Web Experimentation?

The design, the simplicity and the wide range of tools available. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Administrating teams/audience/projects. I find it a bit confusing adding new members to a project, as sometimes the user may need to access various projects (on the go) but the access is given to only one. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi George,

Thanks for leaving us a review, it means a lot to us. We would greatly appreciate if you could share any of your insights with your customer success manager or message us at reviews@optimizely.com. We're continuously striving to improve user experience!

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

8/10/2021

"Awesome tool for customized web experiments"

5/5

What do you like best about Optimizely Web Experimentation?

Flexibility to customize web experiments in PRODUCTION that enable the business to continue and prevent any impact for the final users Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I haven't had any bad experiences yet with this tool, but instead, we gain a lot of efficiency in different implementations since we don't need to coordinate complex schedules for testing windows among various stakeholders, and finally, the final user is not affected Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

In case you are looking to be more efficient in different web implementations and not affect your final users, you need this tool Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

As I mentioned previously, we gain a lot of efficiency in different implementations since we don't need to coordinate complex schedules for testing windows among various stakeholders, and finally, the final user is not affected but is benefited with all upgrades we can test and implement in the background Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks for leaving us a review! It's great to hear that you're finding success with our products. If you're ever in need of any support or would like to share more of your insights, please reach out to your Customer Success Manager or message us at reviews@optimizely.com. We would love to chat!

Adam H.

Head of Digital

Enterprise (> 1000 emp.)

8/12/2021

"Absolutely fantastic onsite experimentation tool does everything we need it to"

5/5

What do you like best about Optimizely Web Experimentation?

How it integrates into our web stack easily and we rarely come up against experiences, tests and experiments we can't run. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Not much to be honest, it really is best in class and we have tried a number of competing experiment platforms. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Adam,

Thanks so much for leaving us a review! It's great to hear that you're loving our platform. If you ever run into any issues or have insights on how we could improve your user experience, please reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Apparel & Fashion

Enterprise (> 1000 emp.)

8/12/2021

"Good AB Testing Software"

4/5

What do you like best about Optimizely Web Experimentation?

- Very user friendly, easy for anyone to pick up

- Excellent visual QA tool compared to other experimentation software I've used

- Easy access to usage stats so you can track against your billed impressions (Adobe hides this information)

- Ability to exclude tests from each other Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

- I don't like the way the reporting page is set up and find that I'm doing all my own analysis directly out of the Analytics tool rather than having to use Optimizely's reporting

- The QA tool can get in the way of taking screenshots of your new experiences. Would be great if there was a hide feature.

- Pages and events can easily get out of hand Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks so much for leaving us a review! We highly value your feedback. It would be great if you could share your concerns with your Customer Success Manager or leave us a message at reviews@optimizely.com and we'll connect you with the right people. We're also always available for any support you may need!

Verified User in Retail

Enterprise (> 1000 emp.)

10/25/2021

"SaaS second to none, Support is good, Sales lets talk"

5/5

What do you like best about Optimizely Web Experimentation?

The ease of use and "self healing" capabilities of the Optmizely testing software is second to none. I actually feel lucky we have the best of breed software for the testing space. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I would like check in on going support. We dont have regulary scheduled calls like all other enterprise SaaS providers we use. I find this troubling, considering we probably are not using the tools to their fullest. Review collected by and hosted on G2.com.