Optimizely Web Experimentation Pros and Cons

Optimizely Web Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Optimizely Web Experimentation, finding its interface intuitive and metrics simple to manage. (173 mentions)

Users commend the intuitive user interface of Optimizely Web Experimentation, appreciating its simplicity and ease of setup. (73 mentions)

Users love the easy setup of Optimizely Web Experimentation, allowing quick creation and management of experiments. (65 mentions)

Users value the intuitive interface of Optimizely, making it easy to learn and teach experimentation concepts. (43 mentions)

Users appreciate the responsive customer support of Optimizely Web Experimentation, enhancing their overall experience and issue resolution. (41 mentions)

Users find the steep learning curve of Optimizely Web Experimentation frustrating, especially for those new to such systems. (54 mentions)

Users find the high cost of Optimizely Web Experimentation a barrier, especially for smaller businesses. (26 mentions)

Users face occasional bugs and stability issues with Optimizely, impacting their overall testing and experience. (23 mentions)

Users experience slow performance with Optimizely Web Experimentation, affecting their efficiency due to client-side testing issues. (18 mentions)

Users experience poor support from Optimizely, especially in setup, leading to costly implementation mistakes and troubleshooting. (17 mentions)

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Verified User in Food & Beverages

Enterprise (> 1000 emp.)

8/11/2021

"Easy to use interface for A/B testing"

4/5

What do you like best about Optimizely Web Experimentation?

- Easy to use interface that allows you to set up A/B tests quickly

- Simplified way of bucketing users to provide even segments in control vs. variant

- Whitelisting users to test experiment set up is super helpful Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

- Quite a manual process to place all the relevant metrics from your webpage or app into Optimizely to get measurable results

- Hard to test for "retention" --> most valuable is testing conversion rates Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for leaving us a review, we really appreciate your detailed feedback. Your Customer Success Manager would love to hear insights such as these or you can message us to connect at reviews@optimizely.com. We're also always here for any support you may need!

Verified User in Retail

Small-Business (50 or fewer emp.)

9/6/2021

"Great Tool for experimenting hypothesis"

5/5

What do you like best about Optimizely Web Experimentation?

User friendly, intuitive, easy to use, great video training offered by optimizely on how to use the tool Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Every now and then, our experiments are more asking for some functionalities that Optimizely doesn't offer (ex. keep track of the previous clicks that the user did on the web page so that we can understand his behavior) Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for sharing your feedback! Your Customer Success Manager would value hearing these insights, as they help us learn about how we can serve our customers better. You can also reach us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/17/2021

"Optimizely Web Experimentation Review"

4.5/5

What do you like best about Optimizely Web Experimentation?

What I love about Optimizely Web is its ease of use. What you see is what you get. The editor is straight forward and easily customizable. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Optimizely could improve the documentation a bit. I am a part of the Optimizely community on slack, which is always beneficial as a resource/hub if the documentation does not suffice.

The only other thing that could use improvement is the ability to single out a change that does not carry out across all child elements of the same parent class. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hey There,

It's great to hear that you're finding great use in our platform. We'd appreciate it if you could share any feedback on how we could improve your user experience with you Customer Success Manager or you can message us at reviews@optimizely.com and we'll connect you with the right people. We're here to help you get the most out of our product, so also feel free to reach out for any support you may need.

Verified User in Real Estate

Mid-Market (51-1000 emp.)

8/17/2021

"Optimizely Web Experimentation is an essential tool for software companies"

5/5

What do you like best about Optimizely Web Experimentation?

The user interface is very friendly, and it doesn't take much time to get started with experiments. The results of the experiments are extremely important for us to make the right decisions. Furthermore, the experiments are easy to set up and the results are visual and easy to understand. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There is nothing that I dislike, to be honest. The product is very mature and definitely a favorite of our team. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks so much for leaving us a review! It's amazing for us to hear that you're enjoying our product. If any inquiries or suggestions for improvement ever do come up in the future, please feel welcome to share with your Customer Success Manager or leave us as message at reviews@optimizely.com.

Verified User in Banking

Enterprise (> 1000 emp.)

8/18/2021

"Great software for conducting experiments; Additional features can be added"

4/5

What do you like best about Optimizely Web Experimentation?

Optimizely is a very user-friendly software that allows users to create audiences, metrics, variations, etc seamlessly. The best part is that it automatically generates a code corresponding to the settings that the user has provided. The flexibility to choose from A/B test and Feature test is also great. The best part is that Optimizely provides quick results in real time with very little data lag. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Some suggestions to make the experience better:

1. Audiences: There should be a way to easily find and reuse the Audience that has already been created in the past. Currently, to view the attribute conditions user has to click and go through each Audience option and then tap 'cancel' to go back. Experience can be made better if these attributes are visible just by hovering on the Audience option. Search audiences by 'attribute' can also be introduced.

2. Metrics: Please add functionality to create more complex metrics on the same event. For example, creating a metric with a simple arithmetic operation between two separate metrics or creating a metric using a combination of digital and non-digital data from the backend. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi,

Thanks for sharing such detailed feedback. It would be great if you could share these insights on how we could improve user experience with your Customer Success Manager or message us at reviews@optimizely.com. It would be of great help to us!

Verified User in Retail

Enterprise (> 1000 emp.)

8/10/2021

"Optimizely is leader in the Experimentation, and it's for a good reason!"

4.5/5

What do you like best about Optimizely Web Experimentation?

I love the result page and the simplicity to use and interpret the data.

I also love the Experimentation setup, really easy to use and understand

The training/academy platform is really advanced and helpful when you start using Optimizely Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The preview is something not working as expected and I can't see the display of the variation correctly. I always find workaround to see it correctly but it just a bit more time consuming than it should be Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

We're happy to hear that our products are working so well for you and your business. Never hesitate to reach out to your customer success manager with any feedback similar to what you have shared here or for support. You can also reach us at reviews@optimizely.com. Our journey to improve user experience is ongoing and your insights can play a major part in that.

Thanks!

Verified User in Internet

Small-Business (50 or fewer emp.)

8/17/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Easy to use, and helpful support"

4.5/5

What do you like best about Optimizely Web Experimentation?

It has a great user interface, and is very easy to set up and start using in a fairly short period. The customer support is top-notch, and if the results are as promised this looks like it is going to be a good solution for our needs. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Their claims are bold, and we are not there yet -- so we'll see. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi There,

Thanks for leaving us a review! We highly value your feedback. We're here to help you get the most out of our products, so please don't hesitate to reach out if we can help you in any way or if you'd like to share your insights on how we could improve your user experience. Your Customer Success Manager is a great point of contact or you can reach us at reviews@optimizely.com and we'll connect you with the right people.

Matt H.

Digital marketor

Mid-Market (51-1000 emp.)

8/10/2021

"Cream of the crop"

4/5

What do you like best about Optimizely Web Experimentation?

Optimizely offers such a rich amount of possibilities for AB testing landing pages. We've been able to learn and optimize our CVR significantly. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The ability to reach statistical significance is difficult for smaller brands. In addition to that, some aspects of the product require serious web development resources to handle the CSS coding. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Matt,

We're happy to hear about your satisfaction with our Web Experimentation product! This kind of feedback would be great to share with your customer success manager or you can shoot us a message at reviews@optimizely.com with any insights or inquiries.

Matt D.

Mid-Market (51-1000 emp.)

8/13/2021

"The best experimentation platform there is, by far"

4.5/5

What do you like best about Optimizely Web Experimentation?

Optimizely is reliable and robust. I trust it not to break my site and deliver reliable results. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I would like an overview dashboard or icons showing which tests are significant or not in the overview without having to click in to the results Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

I've purchased and used most A/B testing platforms and Optimizely just beats every other platform by far. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Quick test setup and knowing the test won't break from editor to live Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hi Matt,

It's great to hear that you're highly satisfied with our product! We highly value customer feedback and would like to remind you that your Customer Success Manager would also appreciate hearing your insights on how we can improve your user experience. They can also provide any support you may need or you can message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/13/2021

"Very Easy to get started!"

5/5

What do you like best about Optimizely Web Experimentation?

It's effortless to use, and the ability to view the results soon after the experiment, with the specific metrics. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Hmm... Hard to say.. maybe the ability to whitelist a user directly from the browser plugin. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

It is an industry leader in A/B testing, & i love it. Would recommend to at least try it out for 30-60 days. Without jumping into the product, you wouldn't know it. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Conducting experiments & constantly innovating new things on its website/app is very important for any e-commerce company, otherwise the company & its business will die. Optimizly web Experimentation has helped us to fast forward the experiments and quickly determine whether fail or succeed. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

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Hello,

Thanks so much for leaving us a review! We love to hear that you're enjoying our product. Whenever you have any questions or insights on how we could improve your user experience, we would greatly appreciate it if you could let your Customer Success Manager know, or you can message us at reviews@optimizely.com.